Avoid Common Blogging Mistakes: Are you using Keywords effectively for SEO?

July 09, 2014

Be a Better Blogger

Welcome to our series on common blogging mistakes, and how to avoid them. Every other week, we'll debut a new post designed to help you avoid mistakes that are common to both new and veteran bloggers, full of tips and tricks guaranteed to help you become an even more passionate, engaged blogger with a growing audience.

A common mistake for bloggers seeking to achieve a high ranking in Google and other search engines is forgetting the importance of keywords. Keywords from your post should be included in the Title, Permalink, and Meta Keywords.

The Title is probably the most important part of your post in determining whether or not the entire post is read. When you compose a new post (or page), the Title should concisely describe the post by including keywords to entice the visitor to read more.

Every post and page should include a Title. The Title is included in the page source within the <title> </title> tags which is what is seen by search engines. Without a Title, search engines, like Google, are going to have a harder time indexing your post to be included in search results.

For more tips on crafting a page title, the Google webmaster help guide is an excellent resource.

Like the title, the Permalink should include keywords which give a visitor an idea as to the content of the post in the URL. Keep in mind the URL for your post or page and should not be too long. By default, the title will be used as the Permalink Filename, but this can often be too long and needs to be reduced to a few keywords. It’s easy to set your own Permalink Filename with keywords.

Edit Permalink

When composing your post, click the Edit button below the title to the right of the Permalink, edit the Permalink, and click Save before publishing your post. It is important to edit the Permalink before making the post live to prevent any outside links from breaking when the Permalink is changed. No spaces or special characters should be included in the Permalink. It is recommended that you use a dash to separate keywords in the Permalink.

The Meta Keywords are also important for search engine optimization (SEO). When composing your post, enter keywords which you expect to be used when finding your post in search results in the Keywords field. Keywords and phrases can be separated by a comma.

Meta Keywords

Keywords will be included in the webpage meta data which is used by search engines to better categorize your webpages. Visitors to your blog will not see the meta keywords.

Unsure what keywords to use? Google offers a Keyword Planner to help you choose the appropriate keywords for your posts and pages.

What tips do you have for utilizing keywords in your posts and pages? Let us know in the comments!

Typepad 101: Adding Google Web Fonts

July 02, 2014

With a vast number fonts available for design, Typepad keeps it simple by offering the most common fonts available to all systems and devices.  Did you know, though, that the range of fonts available can grow exponentially with services like TypeKit, MyFonts.com and Google Web Fonts  If you're a Pro Unlimited (or higher) user, you can use our tip below to easily customize your blog with a custom font(s).

Today we will focus on using Google Web Fonts as it is free and easy to use. In this example, we're using the default text that comes with the Block Party theme. 

Before DMP

Choosing Your Font

Let's change the font as it appears in our blog posts to "Merriweather". In the font listing, click the "Quick-use" button:

Screen Shot 2014-06-19 at 4.29.25 PM

Scroll down to Step 3 and copy the code given in the Standard tab:

<link href='http://fonts.googleapis.com/css?family=Merriweather' rel='stylesheet' type='text/css'>

This code is added to the Head Module in Typepad under Design > Head.   Next, we add our new font to our Custom CSS at Design > Custom CSS:

body { font-family: 'Merriweather', serif; }

Blog posts now have a new font!

After DMP

We also share these instructions in our Knowledge Base.

Blog Element Font Changes

Want to use a different type of font for other parts of your blog like Post Title or your Sidebar?  Follow the same steps starting with adding the Standard code to the Head Module (you can have more than one saved in this field), then include your new CSS additions.  For example, if you want the post title font to match your blog post, include this to Design > Custom CSS:

.entry-header,  .entry-header a { font-family: 'Merriweather', serif; }

If you can't find a font you like on Google Web Fonts, there are other sites like MyFonts.com and Fonts.com that offer a large selection of fonts for a fee. You must use their Webfont option in order to add the fonts directly to your blog, otherwise you're just downloading fonts to your device.

One Last Tip...

Now that you're able to add some font customizations, let us offer a word of caution: keep it simple.   Too many font types, styles, or sizes can make your blog look busy and distract readers from the content. Consider the style/type of fonts you like and how best to pair and use them. For example, a handwritten font looks best as titles and headers but may be difficult to read as the body of your posts and modules. We recommend looking for great pairing ideas online in places such as Pinterest or Google.

Have you added some custom fonts to your blog? Leave us a link in the comments so we can all check it out!

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