Promote and Market Your Content: Get Interactive

October 14, 2014

Promote like a rock star.

Welcome to our series on promoting and marketing your own content. Every other week, we’ll debut a new post designed to help you push your blog content to a wider audience like a marketing rock star, and show you how to build a larger and more engaged community of readers along the way.

Running out of ideas what to write about on your blog? There's a source of content you may not have thought about: your own readers. Engaging your readers in the content creation process not only helps you develop fresh new posts for your blog, but they'll likely help you by promoting the posts through their own networks. Not only that, but when your audience is more invested in your blog, they're more likely to remain loyal readers.

We've already talked about guest authors and inviting your readers to submit guest posts is always a great idea. Perhaps they have an experience they'd like to share related to the topics you post about. They may have cooked a recipe you posted or followed your craft tips to create something for their home. Or perhaps they've visited the place you're writing about or used a product or service that you've reviewed (or even that you provide). If you see someone in your comments with a great story to share, why not invite them to write a post for your blog?

Maybe a full guest post requires more time from your readers than they're able to offer. You could instead invite them to submit photos or videos and combine these into one or more posts. Whether they're showing off something they created inspired by your blog or sharing the views at their favorite place to read it, audience-generated photos or videos can make a big impact.

Another option is to run a survey (don't forget to share the poll with your followers on social media). This gives you two posts - one announcing the survey and one talking about the results. Ask their opinions about a hot topic that's come up recently on the blog or invite their views on what you should write about next. If you're ambitious, you could even do a question of the month or the week and make it a regular feature. Be sure to check out our tips on how to add a survey or poll in a post.

Even if you don't directly solicit content from your readers, you may find that your interactions with them, through the comments or on social media, inspire new topics for you to write about. Perhaps a question comes up a lot and you'd like to put your answer where more people can see it. Maybe somebody presented a controversial opinion that you think deserves a full response. Whatever the inspiration, don't be afraid to pull a conversation up out of your comments and feature it in a blog post.

These are just a few suggestions for engaging your audience in the content creation process. Have you created posts through interaction with your readers? Share your experiences or tips in the comments!

Typepad On Pinterest: The Bitten Word

October 10, 2014

Did you know Typepad is on Pinterest? It's true! We love pinning and repinning great content from Typepad blogs in every genre, and we're always looking for great, inspirational content. Are you on Pinterest? Drop your link in the comments, and don't forget to follow Typepad right here! If you're not on Pinterest yet, check it out - it's a great way to promote your blog and connect with others!

Want some inspiration? Check out our featured pinner, The Bitten Word

Clay and Zach read alot of food magazines.  They use "The Bitten Word" to share one recipe from each issue every month on their blog leaving you a huge index of recipes to try out and images to drool over.  Who's hungry??

Screen Shot 2014-10-01 at 3.44.30 PM

FOLLOW: Blog | Pinterest

Want to promote your pinterest account on your Typepad blog? Just go to Blogs > Content and add the Pinterest Widget to your Sidebar via the center menu. While you're there, make your blog posts "pinable" by adding the Pin It button to your post footers.

Want even more? Learn how to promote your blog on Pinterest and follow Typepad at www.pinterest.com/typepad.

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