As part of our 10th Birthday celebration, we're highlighting some great Typepad bloggers. Today's post is brought to you by Alex Sirota, Founder and Director of NewPath Consulting. His 20+ year career has endowed him with a keen understanding of the challenges and needs of small businesses, enabling him to establish a strong professional network of industry leaders committed to supporting and strengthening the small businesses that create the backbone of the world’s economy. Learn more here.
"Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works. The design of the Mac wasn’t what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok [understand] what it’s all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it. Most people don’t take the time to do that."
Steve Jobs' words ring true today more than they ever did. We heard these words and acted on them during the NewPath Consulting website and blog redesign that launched last week. NewPath Consulting hired a savvy young designer, Philipp Schöfer, so we could work to create a Typepad site like no other we have seen. The result is what you see: a beautiful (we think), small business site and blog that is easy to maintain, even though the standard design editor is not used anymore. This is a custom site that even your clients can maintain without messing up the advanced templates!
People ask us why we used Typepad over other popular content management systems. We have been customers since August 2004 and are loyal, but we had our doubts about whether Typepad could be used to design a highly flexible website with advanced features. We could always say that Typepad's ease of use and superior customer service kept us going all this time, but now we can proudly say that we can design beautiful, easy to maintain, custom designs affordably with Typepad.
What are some of the features of the site?
- The website is implemented using responsive web design.
- Most importantly, the website is easy to maintain, even though it is an Advanced Template design.
Read on to find out the secrets of this design...