Share shortened post permalinks with Bitly

A feature that's been around for a while, but goes unnoticed by many, is the integration of Bitly. Post permalinks can often be too long to fit into a forced character limit by social media platforms, which is where Bitly's service comes in handy. In today's post, we're going to rediscover key points for what Bitly can do for your blog.

Bitly - Own Your Links

Shorten Permalinks

You can use Bitly to shorten longer permalinks to posts, which makes it easier to share across multiple social media platforms. This means that valuable character limit real estate remains available for use when sharing and marketing your published content.

Example of original permalink:
http://everything.typepad.com/blog/2016/08/how-to-get-support-help.html

Example of shortened permalink:
http://bit.ly/2cLfAzZ

Track, Analyze, Measure

Using Bitly, you have the opportunity to analyze and measure the performance of your links. You can dig deeper by making sure both your Bitly and Typepad accounts are connected to Twitter and Facebook for additional statistics. The more you know about how your links perform, the more you can tweak your social media marketing habits to increase the reach of your blog content to potential new readers.

Learn how to setup Bitly for use with your blog!


Understanding the importance of Business Blogging

Cup-mug-desk-officeWhen someone starts a business they think about how to set up the website, how to set up their online shop, their social media presence and so forth. It almost becomes an afterthought to set up a blog. There can be many benefits to creating a business blog. Corey Wainwright of Hubspot goes over a few of the benefits to help you get motivated to start a business blog or just to recommend it to other business owners that do not blog.


1) It helps drive traffic to your website.
Blogging helps add new material to your website which increases your indexed pages. This shows search engines your website it active and can help you show up more in searches.


2) It helps convert that traffic into leads.
When you are blogging you want to include a strong call to action. These can be for a free download, free entry into a sweepstakes, or a free trial. A strong call to action will let you gather information from a potential customer in exchange for whatever you are willing to give for that information. This can be valuable information for your sales team.


3) It helps establish authority.
When you write about something it shows you are an expert in your field. If potential customers see you have content that have answered all their questions, it helps build trust in you and your brand.


4) It drives long-term results.
Blog posts are great because you can put in effort today and still benefit from the effects tomorrow. As long as the information is relevant to your customers they will be searching for it. That blog can help generate leads while you are vacationing in Hawaii!


To read the full article check out Why Blog? The Benefits of Blogging for Business and Marketing.

Get started with a business blog today! New users to Typepad can start a free trial today! For those that already have an account, start your business blog today!

In the comments tell us what benefits you get from blogging!


Don't overlook the post footer

At the end of every post on your blog is the post footer, a section that provides information about the post for the benefit of your readers. By default, this displays the name of the post's author, the time the post was published, and any categories that the post was assigned to.

If you would like to customize what appears in the post footer, go to the Design > Content page for your blog and locate the Post Footer module. Click the pencil icon on it to open a pop-up window where you can make edits.

Post footer configuration

The timestamp by itself may not provide all the information that you readers would like to have about when the post was published. In this case, you can add the date as well. Place a check next to this option in the Post Footer Configuration window.

Another option that may be useful, especially if you have multiple authors on your blog, is to display the author's profile photo. Seeing an image of the author may help readers connect on a more personal level with the post - images often make a big impact on people.

Social media is becoming increasingly important as a tool for publicizing your blog, so we recommend adding sharing buttons for the most popular social media services, or those which are most relevant to your blog. You can find a number of options listed under the post information section in the Post Footer configuration pop-up. Facebook and Twitter are good choices if you're not sure which options to add. You can display the sharing tools as links but we recommend displaying them as buttons, and this is the default. The exact style of the buttons may vary depending on what design theme you have chosen for your blog.

When you have configured the options that you want for the post footer, click the OK button, then save your changes on the Design > Content page. Click the "View Blog" link that appears near the top of the page to check out how the new post footer looks live.

Blog post footer

In addition to the options that you can configure at Design > Content, the post footer will always include the permalink and a link to view and post comments, if this is enabled for your blog.

What options do you like to see in the post footer when you visit a blog? Let us know in the comments!


Calling For Your Feature Requests!

It's almost a new season and what better way to kick it off by letting us know what you'd love to see added to Typepad!

Is there something that would make composing posts easier?  Maybe a design element that you'd love to see implemented that would take your blog to the next level?  Or maybe there's something to help you sell products on your blog?  The possibilities are endless.

We're rolling out new features (like our new multiple usernames and password protection for individual posts and Pages) and new improvements (Checked out the improved mobile Compose yet?) all the time, but Typepad was made to make blogging easier for you, so if there's something that you've been longing for, let us know.

You can leave your comments here or open a help ticket within your account and one of our Support Team members will work with you to see what we can do for you.  At Typepad, we're always here to help!


Sharing Posts to Social Media

When a reader enjoys one of your posts, they want to share it! Make it easy for them to do so by adding Facebook, Twitter, and Pinterest sharing buttons to the footer of your posts and pages.

Go to Design > Content for your blog and click the pencil icon next to the Post Footer module. Check the boxes next to the social accounts you wish to add. Click OK and Save Changes. That's it! You do the same for Pages by editing the Page Footer module.

Post Footer Module

Check out the footer at the end of this post to see how the buttons will look!