April 20, 2008
Since Six Apart was founded six years ago, we've watched the blogosphere expand and the influence of blogs grow exponentially. You've amazed us with where you've taken your blogs, from putting a personal face on big company like Coca-Cola or Amazon, to turning one great idea into a daily destination like Cute Overload. As your needs and ambitions for your blogs have expanded, you've asked us for even more services to help achieve your goals, building on the great TypePad support that you already love. Since Six Apart is a company by bloggers for bloggers, our mission is to help you achieve blogging success, however you define it.
As we explained at the beginning of this year, 2008 is set to be TypePad's best year ever. And one part of that commitment is that, over the course of this year, we will be expanding our offering to include advertising and services that are designed to make your blog even more successful.
Here's what to watch for in the coming months:
- Design and Development Services for power bloggers, media companies and enterprises
- An Advertising Program that will allow you to make money from your blog, while keeping complete control over what goes on your site
- Blog Optimization and Tune Up Services that help you get the most impact from your blog, no matter how big or how small you are today
Design & Development
To augment our services offering to our enterprise customers and most influential bloggers, Six Apart has acquired the most accomplished social media design and development shop in the world, Apperceptive. The staff at Apperceptive knows blogging, and has worked with Six Apart customers including Major League Baseball, Huffington Post, Washington Post, Gothamist, and many others to develop beautiful websites with active communities.
In addition to forming the core team for Six Apart Services, this acquisition also establishes a New York City office for our company, adding to our locations in San Francisco, Paris and Tokyo. One great result of this new office is that, if you're passionate about blogging, we're hiring in San Francisco and New York!
An Advertising Program Tailor Made for Bloggers
Whether or not you started blogging with the intention to make money, everyone has the desire to devote more time to doing what they love. Our goal is to make bloggers successful, and to that end, our newly-launched Six Apart Media team has plans to arm bloggers with the capabilities every publisher needs: distribution, web development, SEO and creative services.
The advertising program will offer the same level of freedom and control that TypePad subscribers are used to:
- You choose if you'd like to monetize your blog; on TypePad we don't put ads on your blog without your permission
- You have control of what’s on your blog, and the power to accept or reject campaigns and work with our team to build the right solution for you
With this new advertising program, we’re offering a favorable revenue share for the blogger, and the services included in the program are tailor made to bloggers' needs. We also have the ability to connect bloggers and advertisers in ways no other network or digital media company can.
This advertising program is being launched initially to a select group by invitation only, but don't worry -- additional opportunities to participate over are just around the corner.
If you’d like to be first in line to get information on how you can take advantage and join the program, sign up for an email notification as soon as we release more information. The Six Apart Media team is poised to get you started as soon as possible.
Expanding Blog Services
In the coming weeks we will launch a suite of blog optimization and tune up services that will help you maximize the reach of your blog. These services will be available to all TypePad customers for an additional fee, and will include custom enhancements to your blog such as domain mapping, banner design, feed and subscription setup and more. Stay tuned for more details in the coming weeks and sign up to let us know you're interested.
We've always known that blogging can change lives and change the world, and we continue to innovate and expand to make that happen every day. Today’s announcements are the next step in meeting your evolving needs, as we offer both the technology and the expertise that will give you the chance to be rewarded for your creativity, passion, and influence. We can't wait to see what this community inspires next.
Got questions? Share them in the comments.