When we built the All New TypePad, one area we focused was helping you build an audience. When it comes to finding an audience for your blog, the best places are:
- People you know
- People who are interested in what you are saying.
We’ve built the new TypePad to help you reach both of these groups. As the saying goes, the best place to fish is where the fish are.
Hey friends, look over here!
Social networks like Facebook, Friendster, and Twitter have helped millions of people get online. And your social network is a great place to connect your blog with a new audience.
As a blogger, you are a leader in the online community, sharing your thoughts, ideas, and creations. Many of you also have friend and follow networks on Twitter and Facebook. With the TypePad integration with Facebook, Twitter and Friendfeed, you can now update your readers as soon as you post, encouraging your friends and followers to visit your blog.
If you have 100 followers on Twitter and 100 friends on Facebook, you can instantly reach a potential audience of 200 visitors to your blog.
We’ve noticed a significant increase in visitors to TypePad blogs that have integrated Twitter and Facebook cross-posting, so give it a try and see what happens.
Short, Sweet, and Full of Insight
We have also partnered with bit.ly. Bit.ly automatically shortens your URLs to a Twitter friendly length. We automatically shorten your URL when you use the sharing feature on TypePad.
Our integration also provides you with one-click access to real time stats about how many people are visiting your site from the posts you have shared to Twitter and Facebook. The benefit to you: a short, shareable URL that can provide extra insight about your visitors. Social Media Opti…What?
You’ll notice the Bit.ly stats are included right on your blog Overview under “Social Media Optimization.” Social media optimization is what we refer to as all of the social web services that help you reach and connect with your audience: social networks (Facebook, Twitter, LinkedIn), social bookmarks (Digg, Delicio.us, Reddit), social search (Technorati), and social publishing like TypePad.
The concept of social media optimization (SMO) was created and evangelized by author, PR, media superstar, and TypePad member Rohit Bhargava way back in 2006 in his post, 5 Rules of Social Media.
Inspired by Rohit’s ideas and the evolution of the social web, we built in the most valuable SMO tools in TypePad. Now you can focus on the other half of social media -- commenting on blogs, sharing pictures, discussing new ideas, blogging, and building relationships with people who share your passion.
Now, more than ever, your blog is the hub of your social media activity and an anchor for your online reputation.
Follow Your Favorites, Traffic Follows
TypePad Follow feature is not another social network; it is a new way to find and follow the best bloggers and conversations on the web. We call it an In-The-Know network, the place where you can follow your passion -- whether it is sports, food, business, politics, fiction, family, religion, animals or anything else -- and connects you with people that share your passion.
The first step for you to take advantage of this network is the TypePad Profile module, launched last week, so your blog readers and TypePad members can find and follow you. Anyone who follows you will automatically be notified when you update your blog, encouraging new visitors to stop by and see your post.
But there is another benefit, a social media optimization concept that extends beyond the circle of friends that follow you. When a reader who is following you comments on your blog, her comment will now extend out to her TypePad network, driving additional readers to your blog. By allowing other people – your TypePad readers – to spread the word about your blog, you are taking advantage of your TypePad network and optimizing your site for the social web.
Now it’s your turn: you can turn your readers into members of your blog by encouraging to Follow your TypePad profile.
Putting it all together
Stay tuned over the next few days as we discuss how you can get the most out of your social media optimization (SMO). And don’t worry, we haven’t forgotten about search engine optimization (SEO). We’ll also give you some SEO tips for the new Typepad.
Questions? Opinions? Social media optimization suggestions for other TypePad bloggers? Let me know in the comments below.