In your post titles and URL, every word counts. Edit your permalinks to include key words to help search engines match your posts with the right searches. The more specific words you use to describe your post the more your target audience is likely to find it.
- When in the Compose screen, under the post title you'll see the post's permalink.
- Click Edit. The permalink is now editable.
- Edit the permalink as you like. Click Done.
- Publish your post and you'll see your specified link as the permalink for the post.
Power tip: Use specific keywords in your URL to attract the rights visitors to your blog. Focus on words 'real' people use - not the insiders or your niche.
This traffic tip is part of our Top Ten TypePad Traffic Tips series. Check back for our next tip tomorrow or stay tuned by following us on TypePad, joining our Facebook page, following us on Twitter or grabbing the feed.