Announcing TypePad Micro

November 17, 2009

Create a free Micro blogAs part of our ongoing rollout of the NEW TypePad we are pleased to announce new social blogging features and the launch of TypePad Micro: a completely free level of TypePad focused on easy sharing of text, photos, and videos.

A new form of blogging is emerging — somewhere between the status updates of Facebook and Twitter and the full-length posts of classic blogs — focused on being easy, fun, and connected. Think of this middle category as a bridge between blogs and social networks, tapping into the connectedness of networks with the freedom, control, and independence of blogs.

Chroma

TypePad Micro is built for this growing form of blogging, making it easy for people to curate compelling content from the web — be it text, photos, or videos — and share it in real-time with people on their blog and to Facebook and Twitter. We very much see this form of blogging as a complement to, not a competitor of, these services. Many bloggers have friends and followers on these great networks but often want to post more than 140 characters, or share photos and videos, with their own narrative and their own design.

TypePad Micro comes with a beautiful new theme, Chroma, custom built for this streamlined form of blogging and a new feature: Reblog, which makes it easy for your blog’s readers to re-post items from your blog on a blog of their own (think of it as the blogging equivalent of the “retweet”).

Here are some examples of what Six Aparters have been doing with Chroma:

How TypePad Micro helps today’s TypePad bloggers
If you’re already a TypePad blogger, TypePad Micro is a great addition to the family. We remain steadfastly committed to being the premiere hosted blogging platform for bloggers with the greatest demands, but also realize that a healthy blogging ecosystem means supporting bloggers of all types.

You get all the features of Micro in your TypePad Pro account, so you might consider starting an additional blog on your site just dedicated to quick sharing and easy cross posting to Twitter and Facebook Noshtopia (here’s how). Maybe you are a food blogger and want to have an easy way of sharing photos of your meals or snapshots from other blogs, but without disrupting the flow if your main blog. See what Stephanie Quilao of Noshtopia has done with her new Chroma blog. Or maybe you are a marketing visionary and want to quickly curate great posts, charts, and graphs from other professionals on your site and for your followers on Twitter and Facebook, but keep your main blog with your original content separate.

We also see TypePad Micro as a great way for you to engage your readers … and their readers. If you add Reblog links to your post footers, readers can quickly share your posts on their own TypePad blog, driving new readership and visitors to your blog.

Another step forward in social blogging
TypePad Micro is the result of a year of huge investment in TypePad, in which we’ve put in place many of the building blocks of social blogging, such as profiles, following, favoriting, a dashboard and activity stream, sign-in and cross posting to Facebook and Twitter, easy posting by email, and a snazzy new bookmarklet. We even released an entirely new open source application, TypePad Motion, for building custom microblog communities tapping into the power of TypePad.

And now with TypePad Micro we’re making it easy for anyone to get started with TypePad. No other blog platform combines these great microblogging capabilities — easy posting, profiles, following, an activity dashboard, etc. — with the full capabilities of a world-class, full-featured blogging platform. If you are just getting started and want an easy, fun blogging experience why not begin with a platform that can grow with you all the way?

We want to do all we can to support and draw out the fantastic TypePad community, one of the first and Experts largest in blogging. With social blogging, community is a feature — and we’ve got a great one — so we’ve also launched a new TypePad Directory to help people find and follow great TypePad sites and join a growing staple of TypePad Motion communities.

If you are a current TypePad Pro blogger, please try out the new Chroma theme (perhaps start a new blog!) and let us know how you like it. If you are new to TypePad, give it a whirl and let us know what you think. We hope you enjoy TypePad Micro as much as we’ve enjoyed building it. Rest assured this is just a first step — we are just getting started!

UPDATED: Here’s some early coverage from these TypePad bloggers:

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