June 11, 2010
Facebook Like connects your blog to millions of people on Facebook and we have the fancy graphs to prove it! For those of you who haven't considered integrating the Facebook Like buttons into your blog, you may want to take a look at these stats and give it a second thought. TypePad has full integration of the Facebook Like button, both for your blog sidebar and your post footer, so there's no reason to not give it a try.
When we introduced Facebook Like for the blog sidebar, allowing any reader from Facebook to "Like" your blog and receive post updates directly in their news streams, over 1500 bloggers installed the widget leading to an overall 50% increase of referral traffic from Facebook to all TypePad blogs. This is, as we say, a good thing.
Referral Traffic from Facebook Like
But wait, it gets even better! After hearing all of your requests we added the Facebook Like button for the post footer in a second release, allowing readers to "Like" just a post and share that update with their Facebook networks. Turns out that considerably boosted traffic as well. Within a few weeks, over 2,400 bloggers added this widget and referral traffic from Facebook has increased by 200%.
As you can tell, there's no denying that readership on Facebook can have a powerful impact on a blog's traffic with the right tools. TypePad bloggers such as Andrew Bleiman of Zooborns.com and Jennifer of realia reported in the Everything TypePad comments some healthy growth in their traffic numbers since they added the "Like" button. We encourage the rest of you to try it out and let us know if you see any fruitful results!