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March 25, 2011

SAY: Viral pop rocket babies

Rebeccablack

people are the new distribution

via blog.saymedia.com

This week, the SAY Media blog covers the Rebecca Black phenomenon/debacle. Read all about Lady Gaga and Charlie Sheen's reactions to Ms. Black's video as well as our own observation that "people are the new distribution."

As publishers how do you take advantage of this new distribution paradigm and create virality? How do you tap into your own community and extend into new communities?

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