SAY: Viral pop rocket babies
people are the new distribution
This week, the SAY Media blog covers the Rebecca Black phenomenon/debacle. Read all about Lady Gaga and Charlie Sheen's reactions to Ms. Black's video as well as our own observation that "people are the new distribution."
As publishers how do you take advantage of this new distribution paradigm and create virality? How do you tap into your own community and extend into new communities?