June 29, 2012
Last month, we premiered a new look at typepad.com, complete with an updated site design and an exciting new Showcase. We made sure to keep the most important elements, like the great support resources you’re used to front and center, but with a beautiful new feel.
Now that we've all had a few weeks to settle in with the new look, we'd like to talk a bit about the Typepad lily pad, and why rebranding was such an important undertaking.
When we began the rebranding of Typepad, we made sure to look closely at the impact the brand had had over the years. We knew the iconic lily pad, seen by thousands daily, was a crucial element. We made sure to keep it mostly intact, but felt it could stand on its own without the box and stem. As a result, the new logo works really well at any size and in any situation, while still remaining firmly reminiscent of the Typepad we all know and love.
We also wanted to make sure that Typepad would remain instantly recognizable while fitting in well with the SAY Media family. By simplifying the design to its essential elements and focusing on one core color, we have a brand that really can sit alongside all these great content creators at SAY. The new look is leaner and plays nicely with others, yet it's still totally Typepad.
We really hope you like the new look! We'd love to hear what you think, so tell us all about it in the comments!