Blogging Best Practices: Structuring Your Posts Effectively

September 10, 2012

We hope you're enjoying our series of posts on Blogging Best Practices! Each Thursday for 10 weeks, we're debuting a new post designed to help you create great content, share it with the world, and become a better blogger. Check out other posts in the series here!

One of the best ways to make sure that your readers visit your blog again and again is by making sure that your posts are nicely and effectively structured.

  • Title: You'll want to keep your titles somewhere between three to eight words in length. You should make sure to use words that not only pique your reader's interest, but also use key words that will help your page rank in search engines. Additionally, it's recommended to avoid using all caps and exclamation points whenever possible.
  • Opening: If your title was interesting enough that someone read the first line, now's the time to really capture their interest and make sure they don't leave. Be bold. Challenge your reader to keep at it. You want to make sure that your content is something that they feel is relevant and interesting, otherwise it's possible you'll lose them as a reader.
  • Body: You don't want to let up and lose your momentum, so make sure to keep up the pace. If there's something in your post that isn't needed, remove it. You might want to use headers for each new paragraph. This will create visual interest and also make the text easier to read.
  • Close: The best and most important thing about your blog is that you're engaging more than just one reader - you're building a community. One way to do this is to make your blog interactive. Don't just finish your post with your own thoughts and feelings. Ask your readers what they think on a topic or if they've had similar situations in their lives. The more feedback that they give you, the more your community grows. To encourage this and keep the feedback coming in, make sure you reply to each comment. This can be to continue telling a story or just thanking someone for their opinion. This is a great way to get readers coming back again and again since everyone likes to feel that their feedback is appreciated.

Following all of these tips should help you make sure that your post is well-written and grow your blog's community at the same time.

What other tips do you have for writing a great post? Is there a guideline that you use when structuring your own?

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