Blogging Best Practices: The Power of Personality

September 20, 2012

We hope you're enjoying our series of posts on Blogging Best Practices! Each Thursday, we've been debuting a new post designed to help you create great content, share it with the world, and become a better blogger. Check out other posts in the series here!

Recently, we discussed how letting your personality shine through your blog posts can help grow your audience. Today, we're back with three easy steps to make your blog even more dynamic:

Embrace storytelling. Even the most professional blogs benefit from sharing anecdotes from time to time, so don't be afraid to make it personal. Stories create connection, and go a long way in keeping your posts fresh, interesting, and easy to relate to. Invite people into your daily life, and watch your readership grow.

Include a photo of yourself on your sidebar. Creating an area on your blog's sidebar with a recent photo and a few short sentences about yourself and your blog is a fantastic way to welcome people to your blog, and it makes a great attention grabber. Check out our step by step instructions for adding a photo to your sidebar, here. Not keen on having a photo in the sidebar? Add it to the body of your About page instead! Showing your face helps your readers to know who you are.

Promote with charm. If your blog is connected to Twitter and Facebook, then you already know how to share your posts (if not, check here and here for an easy how-to). Take your sharing to the next level by turning on the charm. Injecting personality into your tweets and Facebook posts increases your chances of capturing your followers' attention, and getting them to click your links.

Whether your niche is parenting, fashion, finance or entertainment, your personality is what makes your blog unique, setting you apart from the sea of other bloggers on the Internet. Don't be afraid to let it show!

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