From SAY Daily: Exploring the Future of Digital Media

March 15, 2013

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The future is here, it's just not evenly distributed.

William Gibson

If you're a frequent reader of SAY Daily, you'll know that each quarter we cover an important theme in media and marketing. This time it's different. This week we introduced Say Quarterly, a new digital publication for everyone who needs to connect with people, whether at the office, on a website, as an editor or as a marketer. There is just too much media today — too much competing for our attention. Worse, too much of it is bland, uninteresting or uninspiring — and too easy to tune out. If you want to be noticed by your readers, customers or peers, you have to take a stand (for better or worse). You need a point of view.

There is no fence-sitting when it comes to Mike Bloomberg or Chris Christie. They are polarizing, but people listen, and more important, people join the conversation when these two men take a position on an issue. People rally passionately behind causes they identify with that are clearly articulated. The same is true of the loyal followings that have propelled great magazines, TV shows and digital media brands. FOX News, Girls and Jon Stewart have all built passionate audiences by unapologetically tackling issues from their unique perspectives.

Simply put, point of view is brand. And it's more important than topic. The people you enjoy spending time with usually share your point of view. And when you share a point of view with someone, you can talk about anything. That's true whether you create content, consume it or advertise with it. (Read More at SAY Daily)

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