September 13, 2013
The New York Times called us “the beauty insider’s insider,” and that’s what we set out to be for our readers.
Polly Blitzer, Beauty Blitz
Women love their beauty products. Consider the numbers: American women spent $10.2 billion (with a b) dollars on prestige beauty products in 2012 – and that's up 7 percent over 2011. They spend an average of 172 hours per year putting on makeup. And the average woman spends $15,000 on makeup in her lifetime, with $3,770 of that going to mascara alone. Yes, we love our beauty products and now more than ever consumers need someone they can trust with great product recommendations.
Enter Polly Blitzer, founder of Beauty Blitz, a leading beauty industry expert for 15 years, and former editor at InStyle and Marie Claire. Polly launched Beauty Blitz in 2008 after realizing how powerful digital media could be for helping women find and buy great new products.
We're also delighted that Beauty Blitz is also new Say Media content partner - and we used the occasion to catch up with Polly and find out why beauty media is catching fire, what women want, and her 5 must-have beauty products.