From Say Daily: Great Digital Content Needs a Conspiracy - and Accomplices

December 06, 2013


"You’re either in or you’re out."

Danny Ocean, Ocean's 11

Who doesn’t love a good heist movie? The leader with the master plan and cast of characters each with a unique set of skills to drive the plan to action… the greaseman, the decoy, the grifter, the hacker, the munitions expert, and of course the get-away. To pull off a great heist, the conspiracy needs accomplices - to pull off great content, writers need them too.

In many ways this article is a ghost of publishing past; the progeny of a back-and-forth exchange between a writer and an editor with a quick design pass to put finishing touches on the image. Contrast this with the paradigm shift The New York Times has ushered in with interactive stories. The latest, employs programmers, photographers, videographers, heck even amateur cartographers to bring to life the story of the Sierra Madre.

These pieces are harbingers of a much more collaborative content future with accomplices both familiar and foreign. While today, features like this are expensive and sporadically published, technologies and economies of scale are emerging to make robust multi-media storytelling the status quo in the near future.

Here are some other unlikely accomplices that publishers need to succeed:

[Read more at Say Daily]

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