Typepad 101: Making SEO Work For Your Blog

March 19, 2014

You've heard of SEO (Search Engine Optimization) but maybe you're not sure how to apply it in your blog posts. We all want to connect with new readers and SEO is a way for others to discover your latest posts.

In addition to your SEO blog settings, we have some more tips and tools to keep in mind when putting your post together on the Compose page.

Blog Post Title

Screen Shot 2014-03-01 at 2.13.29 PM

Search engines look at your post title and its URL for keywords.  Your Permalink is generated either by what is written in the Title bar so choose your words wisely.   "SEO In Your Blog" may work better in a search than "Get Seen By A Lot Of People".

Your Permalink

Screen Shot 2014-03-01 at 2.13.40 PMWe know sometimes you can't think of a title right away so you start writing your post and the title will come to you later.  When saving your draft this way, your permalink will be the first several word of your posts so remember to go back and edit your Permalink!  The keywords in your link are also scanned in searches so avoid using vague link names to your post (ie: Monday_jan142014.html)

Body Content

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Think about your topic and what type of search one would use to find your blog.   How you begin your blog post is important because the first 100 words will be used as your post excerpt if you do not write one separately in the Excerpt field.

Keywords

Screen Shot 2014-03-01 at 2.15.25 PMDon't pass this up!  Your keywords should reflect the overall subject of your blog posts plus a little extra that can still be related to your topic.  To best utilize your keyword, it should appear throughout your post.   Keywords and excerpt text are saved as meta data which help categorize your post and is what search engines use when seeking results.

Excerpt

Screen Shot 2014-03-02 at 5.07.01 PMThe Excerpt field is optional but as mentioned previously, this is generated automatically using the first 100 words in your blog post unless you have your settings changed under Settings > Posts, under Auto-Generated Excerpt Length.

We hope this gives you a better understanding of how SEO works and how you can apply it to draw traffic to your blog.

Settings > Posts & Pages, under Auto-Generated Excerpt Length. - See more at: http://help.typepad.com/compose_overview.html#sthash.jvyCINj8.dpuf
or the number of words you have set in Settings > Posts & Pages, under Auto-Generated Excerpt Length. - See more at: http://help.typepad.com/compose_overview.html#sthash.jvyCINj8.dpuf
or the number of words you have set in Settings > Posts & Pages, under Auto-Generated Excerpt Length. - See more at: http://help.typepad.com/compose_overview.html#sthash.jvyCINj8.dpuf
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