Welcome to our series on common blogging mistakes, and how to avoid them. Every other week, we'll debut a new post designed to help you avoid mistakes that are common to both new and veteran bloggers, full of tips and tricks guaranteed to help you become an even more passionate, engaged blogger with a growing audience.
A common mistake for bloggers seeking to achieve a high ranking in Google and other search engines is forgetting the importance of keywords. Keywords from your post should be included in the Title, Permalink, and Meta Keywords.
The Title is probably the most important part of your post in determining whether or not the entire post is read. When you compose a new post (or page), the Title should concisely describe the post by including keywords to entice the visitor to read more.
Every post and page should include a Title. The Title is included in the page source within the <title> </title> tags which is what is seen by search engines. Without a Title, search engines, like Google, are going to have a harder time indexing your post to be included in search results.
For more tips on crafting a page title, the Google webmaster help guide is an excellent resource.
Like the title, the Permalink should include keywords which give a visitor an idea as to the content of the post in the URL. Keep in mind the URL for your post or page and should not be too long. By default, the title will be used as the Permalink Filename, but this can often be too long and needs to be reduced to a few keywords. It’s easy to set your own Permalink Filename with keywords.
When composing your post, click the Edit button below the title to the right of the Permalink, edit the Permalink, and click Save before publishing your post. It is important to edit the Permalink before making the post live to prevent any outside links from breaking when the Permalink is changed. No spaces or special characters should be included in the Permalink. It is recommended that you use a dash to separate keywords in the Permalink.
The Meta Keywords are also important for search engine optimization (SEO). When composing your post, enter keywords which you expect to be used when finding your post in search results in the Keywords field. Keywords and phrases can be separated by a comma.
Keywords will be included in the webpage meta data which is used by search engines to better categorize your webpages. Visitors to your blog will not see the meta keywords.
Unsure what keywords to use? Google offers a Keyword Planner to help you choose the appropriate keywords for your posts and pages.
What tips do you have for utilizing keywords in your posts and pages? Let us know in the comments!