We've shared with you in past articles and series how important it can be to forge a connection with your blog's readers. It's not always your content that immediately draws someone in; sometimes it's as simple as an introductory message and image. Encourage readers to give your blog more than a cursory glance by sharing information about yourself. A good introduction provides an engaging, friendly, or interesting sample of who you are, and what you and your blog are about.
In the screenshot below, you'll see a profile image and an introduction at the very top of the sidebar on the right. While the content on the left is designed to engage the visitor's eyes, they're pulled to the image and introduction on the right. You can use this to your advantage to provide the visitor a brief "here's who I am and what I'm about; I use this blog as a platform for..." summation. Consider trying different content by changing it up on occasion, and see if you notice any changes in engagement.
The features you'll use are the Profile Photo and Introduction modules. To find them, go to Design > Content. For the Profile Photo module, select About You > Profile Photo (don't forget to first upload a photo to your profile). For the Introduction module, select About You > Introduction.
You'll find that the Profile Photo module provides two sets of options:
- Select a size for your photo (e.g. 150, 200, 250, 300 pixels)
- Select a style for the photo (e.g. square, circle, rounded corners, rounded with border)
Play with the options until you find the combination that you feel looks best with your blog and style. In the example above, the combination is 250px and circle.
The Introduction module is an open text field that allows you to enter any text you feel is pertinent; in this case, a summary about you and/or your blog. It allows HTML, so you can create paragraphs, add inline CSS, and more. (If you need a brush-up on HTML, why not review our Back to Basics series on HTML!) If you prefer not to use HTML, you can use multiple Introduction modules and arrange them in the order you want them to read via the Content screen.
Adjust the position that the modules have in your sidebar, and you only have to take the next step of saving your changes. That's it! Two simple-to-use features that provide you the opportunity to transition your visitors into readers.