Last month we talked about setting up your blog's RSS feed so that your readers can be notified of new posts.
With your new RSS feed, you can use a third-party like MailChimp to create a campaign so that your readers will get e-mails of new posts. This can work as as a type of newsletter, letting your readers know that you have new posts.
You can set up the campaign and even add the sign-up form to your sidebar following the instructions here. It's a quick and simple way to make sure your readers know about new content on your blog and to keep them coming back for more!
As always, if you have an questions or need anything at all, Typepad Support is always here to help.