Ever notice how some content on Twitter includes a summary of a shared link, often times including an image or playable media? That's referred to as a Twitter Card, and it's a great way to draw readers to your content. Here at Typepad, we've been making improvements to how content is shared, and our latest addition has been to introduce the Large Image Summary card from the available options that Twitter offers.
The Large Image Summary card goes beyond the 140 characters of your average Twitter post. Instead of providing a plain text summary of your post content, it captures the attention of those quickly scrolling through their feed by utilizing an image from your post.
We're working on offering additional card options in the future, but we wanted this initial release to have the most impact.
Need an additional incentive to utilize the Twitter Card feature? Twitter offers statistics to track how the cards drive clicks and retweets, which is invaluable data to have when trying to boost the performance of your blog and social media presence.
Here's how it works:
- Visit Settings > Sharing, scroll to the Twitter Card section, and enter the Site and Creator handles for your Twitter accounts, preceded by the @ symbol (e.g. @typepad). This can be the same handle for both fields if you do not have a separate account for your blog.
- Compose your blog post like usual, making sure to add an image if you would like it to be included in the summary on Twitter.
- Make sure your post image is at least 600px wide so that the best quality is represented in your shared post
- If you share your post and an image isn't included, check the following:
- Is the image directly inserted into Typepad or did you paste it in from a third-party site?
- Does your post validate at Twitter's Card Validator? Sometimes your site may need to be whitelisted by Twitter before the expected display appears, so run a blog post URL through the validator to make sure all is working.
If you find that you're still experiencing an issue when your posts are shared, and everything is in place as instructed above, please reach out to us at Help > New Ticket for additional support.