Frequently, we receive questions about a website's listing in Google search results. You can go straight to the source and utilize Google's webmaster help site, which has a wealth of information.
To start, we suggest reading through Google's Webmaster Guidelines. Specifically focus on the guidelines for content, as Typepad takes care of the nitty-gritty, technical details, including sitemap, title tags, HTTP header, robots.txt, and more.
Next, check out the steps to a Google-friendly website.
From the article:
Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do.
We completely agree! Typepad provides you with the tools you need to focus on creating great content. We update Typepad behind the scenes regularly to make sure all sites are optimized as Google makes changes, so you don't need to worry about the ever evolving search engine requirements.
There are many other helpful articles in Google's help site to review for more tips.
A few more items to check off the SEO list:
By default, all public Typepad blogs will have a sitemap created and updated automatically, so you should be all set! You can go to Settings > SEO for your blog in Typepad to confirm that is the case. Learn more.
Meta data is used by search engines to better categorize the webpage in search results. The meta description is important to search engines and appears below the article title in search results. The meta description is pulled from the beginning of the post or page body. However, you can create a custom description by entering a summary in the Excerpt field when composing your post or page which we recommend.
When composing your post or page, think about keywords and short phrases which might be used to search for the article you are writing. Include the words or phrases separated by commas in the Keywords field.
Meta data is not seen by visitors to your website, but it is seen in the page source when search bots crawl your webpages. You can also add meta data for the index pages of your blog at Settings > SEO.
Finally, Google has details on specific no-nos for your website in their quality guidelines.
What steps have you taken to improve your website content and improve SEO? Let us know in the comments and share your site's address so we can check it out.