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Understanding the importance of Business Blogging

Don't overlook the post footer

At the end of every post on your blog is the post footer, a section that provides information about the post for the benefit of your readers. By default, this displays the name of the post's author, the time the post was published, and any categories that the post was assigned to.

If you would like to customize what appears in the post footer, go to the Design > Content page for your blog and locate the Post Footer module. Click the pencil icon on it to open a pop-up window where you can make edits.

Post footer configuration

The timestamp by itself may not provide all the information that you readers would like to have about when the post was published. In this case, you can add the date as well. Place a check next to this option in the Post Footer Configuration window.

Another option that may be useful, especially if you have multiple authors on your blog, is to display the author's profile photo. Seeing an image of the author may help readers connect on a more personal level with the post - images often make a big impact on people.

Social media is becoming increasingly important as a tool for publicizing your blog, so we recommend adding sharing buttons for the most popular social media services, or those which are most relevant to your blog. You can find a number of options listed under the post information section in the Post Footer configuration pop-up. Facebook and Twitter are good choices if you're not sure which options to add. You can display the sharing tools as links but we recommend displaying them as buttons, and this is the default. The exact style of the buttons may vary depending on what design theme you have chosen for your blog.

When you have configured the options that you want for the post footer, click the OK button, then save your changes on the Design > Content page. Click the "View Blog" link that appears near the top of the page to check out how the new post footer looks live.

Blog post footer

In addition to the options that you can configure at Design > Content, the post footer will always include the permalink and a link to view and post comments, if this is enabled for your blog.

What options do you like to see in the post footer when you visit a blog? Let us know in the comments!

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