Of course, you want to increase the reach of your blog. We have some tips for you! Even if you have an established blog and audience, it is a good idea to check every once in a while that you are doing everything you can to optimize incoming traffic.
Share share share!
You may already share your posts to Twitter, Facebook, and other social media services, but you also want to make it easy for readers to share your posts and expand your audience. Buttons to share your posts can be quickly added to the footer of each post at Design > Content > Post Footer. Learn more.
Search Engine Optimization
Google has excellent reference tools for webmasters to comply with their rules for SEO. Keep in mind that Google changes their requirements regularly, and it is a good idea to take a moment to check Google's Webmaster Help Guide to make sure you are in compliance. Learn more.
Meta Data and Title Keywords
When a new post is crawled by Google and other search engines, the meta data and post title are key to make sure your post is categorized correctly in search results. The Compose page has a Keywords field where you can add keywords and short phrases separated by commas that best describe your post. Additionally, the Excerpt field can be utilized to add a short description of the post. (If you don't include an Excerpt, the first paragraph will be used as the meta description.)
Also, the Post Title and Permalink should also include keywords that describe your post to make it clear to a potential visitor what the post is about. Learn more.
Do you have other tips for increasing traffic? Let us know in the comments!