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Do your readers consider you an authority?

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Increasing your readership has less to do with keywords than you might think. Catching viewers is one thing, but retaining and converting them into regular readers should be a priority. Let's discuss an important factor in doing just that: authority.

Are you writing about what you know? Do your posts provide a clear sense of topic mastery? How about clarity? Do you think they trust you, or have you been repeatedly corrected via engagement from readers? Are you expecting readers to base authority purely on your word, or are you citing and linking to credible third party sources that complement your content?

These are all questions you should ask yourself when considering the relationship between you and your readers. If you find that your blog is lacking in some respect, make the effort to adjust and improve in those areas. What you'll see may not only be an increase in the trust of your readers, but a boost in how well search engine algorithms view your content.

Want to learn more about authority and how it affects ranking? Make sure you check out Search Engine Journal's article on The Three Pillars of SEO: Authority, Relevance, and Trust.

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