Keeping your blog posts in front of your readers is important to help them stay informed and up to date. They may not be on your blog or social media sites to see new posts or promotions. A great way to make sure your readers never miss a blog post is to create a sign up list. A mailing list is a great way to stay connected with your readers.
There are many email marketing companies out there and one we recommend and use is Constant Contact. Constant Contact is an email marketing company that helps you create and send professional looking emails to your readers. A great feature they offer is creating a customizable sign up form for your blog. You can customize the sign up form in Constant Contact and either link or embed the form on your blog. If you look to the right, you will see our email sign up button (sign up today!).
Add An Email Sign-Up Form To Your Blog
After you create your sign up form in Constant Contact, you are given multiple choices to display your form. You can create a button, embed your form, or link to your form.
If you choose to embed your form or button; in Constant Contact they will give you code to add to your blog. You can use the Embed Your Own HTML module to add it to your blog's side bar. Click on the Blogs tab, then the name of the blog. Click on the Design tab, then Content. Under Categories, select Widget > Embed Your Own HTML. Click on Add This Module to get a window to add your code. Next to Label give your module a title (Like Newsletter sign up or Join Mailing List) then paste in your code in the HTML box. Click on OK and Save Changes. You will now see your sign up button or embed form on your blog!
When you create your sign up form, you can select to get the URL to your sign-up form. This is a great option if you want to use your own sign-up button (learn to create custom buttons). To add a clickable image to the sidebar of your blog, click on the Blogs tab, then the name of the blog. Click on the Design tab, then content. Under Categories, select Widget > Add A Sidebar Image. Click on Add This Module to get a window to upload your own button image. Next to Target URL, you will paste the URL Constant Contact provides you. Click OK, then Save Changes. Your image is now a clickable link to your sign up form.
You can also add the link to your sign up form on your navigation bar. Click on the Blogs tab, then Design. Click on Content, then next to the Navigation module, click on the pencil. Add a title and then paste in the URL Constant Contact provides you. Click Ok, then Save Changes. Now readers can sign up on your navigation bar.
Don’t leave your readers hanging after they sign up, Constant Contact also has a Weclome email you can customize. Welcome them to your mailing list by telling them what you will send them and why. Provide your readers with links to your social media sites and encourage them to like and follow. Speak about any promotions that are going on that they may be interested in.
Some other features you have access to if you use Constant Contact.
Get started today with Constant Contact with their free 30 day trial.