It is so easy to put it off. The change to Fall, the crisp air, your need for a pumpkin spice latte. Go get one, we will wait…. They are good, right? Well, there is something you need to start thinking about if you make money off your blog. Holiday Promotions. You guessed it. The shopping holidays are just around the corner and you should start preparing now. Your readers will want to know if you are planning any holiday promotions. Tease them early so they add you to their gift buying plan. We have gathered information from our sources into one place to help you get started.
We know you would rather be enjoying an evening walk with loved ones, but if you do this planning now, you can walk with them more during the holiday season.
The main shopping holidays to start planning for:
Halloween Tuesday, Oct 31st
Thanksgiving Thursday, Nov 23rd
Black Friday, Nov 24th
Small Business Saturday, Nov 25th
Cyber Monday, Nov 27th
Giving Tuesday, Nov 28th
Hanukkah Begins Tuesday, Dec 12th
Hanukkah Ends Wednesday, Dec 20th
Christmas Eve Sunday, Dec 24th
Christmas Day Monday, Dec 25th
New Year's Day Sunday, Jan 1st
These are the main holidays that US customers expect to find promotions for. Use that to your advantage. These holidays encourage people to purchase gifts for their loved ones.
You should have a plan for an overall promotion and each shopping holiday should have its own version of the promotion. If you are blogging for business, we recommend you take the time to think out a Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday strategy. These are the main shopping days readers plan for. Letting readers know you will be providing deals during these holidays will help them plan their shopping strategy.
Organizations to help you prepare
This is a one stop post to help you get started on your strategy. We did the research for you and prepared a list of places to start. Their websites are full of information that can help guide your holiday strategy.
|Small Business Saturday||Giving Tuesday|
Hashtags are a great way to get found through social media. We have gathered a list of all the hashtags we could find for each of the shopping holidays and put them in an easy to read infographic for you to use! Use them along with your branded hashtags to help promote your blog and deals.
You will feel relieved after all the planning is done and you can sit back and relax during this holiday season. Now go get another pumpkin spiced latte as your reward, then let us know how you plan for these shopping holidays. What promotion strategies have worked for you in the past? What has not worked? What is your go to source to help get ideas for the coming shopping holidays? Share with your fellow Typepad Bloggers!