Posts categorized "News" Feed

Happy Chanukah, Celebrate With An Extended 30 Day Free Trial

Hanukkah blog

Typepad would like to wish all our Jewish bloggers  and anyone else who is celebrating Chanukah this year a 

Happy Chanukah! 

In honor of Chanukah we would like to offer new bloggers an extended 30 day trial! Sign up for our Plus or Unlimited package to start blogging today. After your free trial you will be prompted to add your debit/credit card to the account (you can also pay with PayPal!). The promotion will be valid from Dec 12th to 20th, 2017 and is only available for new Typepad accounts. 

Use promotion code CHANUKAH2017 when you create your new account.

Discount image

 

Share with your followers to spread the love.  

Happy Chanukah! Typepad is extending their free trial for 30 days! Check it out!

Facebook Round Twitter round Pinterest round Linkedin round

 

Celebrate Chanukah with Typepad! Use their promo code to get an extended free trial.

Facebook Round Twitter round Pinterest round Linkedin round

 

I love Typepad and you will too! Celebrate Chanukah and start a blog with their special promotion.

Facebook Round Twitter round Pinterest round Linkedin round

Happy Chanukah!


Save 60% On .Info Domains

Save 60% On Info Domains

Logic Box (our partner for Typepad Domains) is offering a discount we want to share with you. When you buy an .info domain you will receive a 60% discount. You can purchase your domain easily through Typepad and apply it to your blog. You have until December 31st, 2017 to purchase your .info domain from Typepad.

To Purchase Your Domain

Click on the Accounts tab, then click on Domain Mapping. Under Domain Mapping, type in the domain you want. From the drop down, select info, then click on Check Availablility.

Domain Mapping Step One

If the domain is available, you will see the discounted price. Click on Select to purchase your domain.Domain Mapping Step Two

Domain Mapping Step ThreeTip: We recommend you purchase Privacy Protection for your domain. This will shield your personal information from data miners that could use our information to contact you for their services. Before you check out, click on Add Privacy Protection. In the pop up, click on the toggle to turn it on. This will be a $4.50 charge and click on Save Settings. Privacy Protection is not part of the discount.

Domain Mapping Step FourOnce you have selected your purchase, click on Checkout. You will need to quickly create an account with Logic Box. Once you have an account (this is separate from your Typepad account), you can select to pay with PayPal or use your Typepad account. Last, click Pay Online.

You will be taken back to Typepad to approve the transaction. Click on the Approve button, then click on Complete Registration. After the registration is completed, you will be directed back to the Domain Mapping page.

Below Domain Map with Typepad, you will see your new domain. Click on Map a Typepad Domain. Add your subdomain (examples: www, blog) then select your new domain from the drop down. Next to My Blog, select the blog you want to map the domain to. Put a check next to Forward the non-www domain to this subdomain. Next, click on Begin Domain Mapping.

Domain Mapping Step Seven

Last, scroll down to Mapped Domains and click on Activate. We suggest that you wait for a little while before activating the mapping.

Now your blog has a great custom domain and you saved money!! Win Win!


Mobile Themes Rolling Out Of Beta

Mobile Themes Rolling Out Of Beta

Users spend on average 69% of their media time on smartphones. (Source

A mobile responsive site looks professional and shows you care about your reader's experience on your site. Also, Google loves mobile responsive sites. So much so, they are prioritizing sites that are mobile responsive sites in search results.

We are excited to announce we are rolling out our Nimble Themes (mobile responsive themes) from Beta! They will now be available for everyone. We have 19 Nimble Themes for you to make your own. If you do not see the themes right away, you can join our Beta Team

Create A Test Blog

We know you are excited to get started and we've made it as easy as possible to get going. Before you jump in feet first for your main blog, we recommend you create a Test Blog. This will allow you to personalize one of our Nimble Themes before you apply it to your blog. Take your time with all the cool features and apply it when you are ready. No rush!

View Our Nimble Themes

Click on the Blogs tab, then the name of the blog. Click on the Design tab, then Choose Theme. On the left, click on Design Lab (Responsive). Here you will see all our Nimble Themes. Select the one that works best for your blog, then click on Choose.

Customize Your Theme

Style Tabs
Click on a tab to customize

After you have selected your Nimble Theme, click on the Style tab. Here you can customize your blog with your brand colors and fonts. There are many things you change about the design. When you select a color or font it will automatically apply to the preview design of your blog. 

What it looks like when you change the background colors.

 

After you personalize your blog, click on Save Changes.

Apply To Your Main Blog

Once your theme design is complete you can apply it easily to your main blog. Click on the Blogs tab, then click on the name of the blog you want to add the design to. Click on the Design tab. Under Your Design, find the design for your test blog. Click on Actions, then click Apply. Your new design will instantly be applied to your blog. Click on View Blog to see your new mobile responsive blog.

Resources

Below are resources from Everything Typepad and our Knowledge Base.

Make your blog mobile with these great templates!

What Mobile Designs Exist For Me to Use?

How Do I Switch to a Mobile Design?

25 Mobile Design Principles from Google

Nimble Design Lab - Beta

Nimble Design Lab: Applying Fonts - Beta

Nimble Design Lab: Style Settings - Beta

Getting to Know Nimble: Showcase Your Photos with the Highlight Bar

Getting To Know Nimble: Navigation Bar

Getting To Know Nimble: Banners

Getting To Know Nimble: Fonts

Nimble On Different Devices

Mobile Example 2
Mobile Example 2
Mobile Example 2

 After you have updated your blog to our new Nimble Themes, post a link in the comments! We would love to see what you have done! 

 


An Early Guide To The Shopping Holidays

An Early Guide To Shopping Holidays

It is so easy to put it off. The change to Fall, the crisp air, your need for a pumpkin spice latte. Go get one, we will wait…. They are good, right? Well, there is something you need to start thinking about if you make money off your blog.  Holiday Promotions. You guessed it. The shopping holidays are just around the corner and you should start preparing now. Your readers will want to know if you are planning any holiday promotions. Tease them early so they add you to their gift buying plan. We have gathered information from our sources into one place to help you get started. 

We know you would rather be enjoying an evening walk with loved ones, but if you do this planning now, you can walk with them more during the holiday season. 

Dates

The main shopping holidays to start planning for: 

Halloween Tuesday, Oct 31st
Thanksgiving Thursday, Nov 23rd
Black Friday, Nov 24th
Small Business Saturday, Nov 25th
Cyber Monday, Nov 27th
Giving Tuesday, Nov 28th
Hanukkah Begins Tuesday, Dec 12th
Hanukkah Ends Wednesday, Dec 20th
Christmas Eve Sunday, Dec 24th
Christmas Day Monday, Dec 25th
New Year's Day Sunday, Jan 1st

These are the main holidays that US customers expect to find promotions for. Use that to your advantage. These holidays encourage people to purchase gifts for their loved ones. 

You should have a plan for an overall promotion and each shopping holiday should have its own version of the promotion. If you are blogging for business, we recommend you take the time to think out a Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday strategy. These are the main shopping days readers plan for. Letting readers know you will be providing deals during these holidays will help them plan their shopping strategy.

Organizations to help you prepare

This is a one stop post to help you get started on your strategy. We did the research for you and prepared a list of places to start. Their websites are full of information that can help guide your holiday strategy. 

Small Business Saturday  Giving Tuesday

Create Material for your Small Business Saturday Promotions

Get your Community together for Small Business Saturday

Giving Tuesday Blog

Giving Tuesday's Tool Kit

Typepad Constant Contact

Call To Action Button

Pre-Schedule Posts

Prepare for Small Business Saturday

Prepare for Cyber Monday

Prepare for Giving Tuesday

Constant Contacts Holiday Blog

Constant Contact Content Calendar

Hashtags

Hashtags are a great way to get found through social media. We have gathered a list of all the hashtags we could find for each of the shopping holidays and put them in an easy to read infographic for you to use! Use them along with your branded hashtags to help  promote your blog and deals. 

Holiday Season Hashtags
You will feel relieved after all the planning is done and you can sit back and relax during this holiday season. Now go get another pumpkin spiced latte as your reward, then let us know how you plan for these shopping holidays. What promotion strategies have worked for you in the past? What has not worked? What is your go to source to help get ideas for the coming shopping holidays? Share with your fellow Typepad Bloggers!

 


Open this post... Just Because

Just Because (2)

Today is the day to do something just because you want to. Something you may have been putting off or something you never thought about doing.

Because we love our bloggers and cannot wait to meet new bloggers we are offering a Just Because promotion.

Current Typepad Bloggers

Down arrowWe will add a $10 credit to the first 50 bloggers who comment below what they did 'Just Because' along with their Typepad blog URL (promote your blog and help us find your account!).  The credit will be applied to your account before the end of August 2017. This is only for current Typepad Bloggers.

New Typepad Blogger

Your ‘Just Because’ may be to start a blog today! We are going to give you a 30 day free trial with no credit/debit card required. Get started today… Just Because!

When setting up your account use the promo code JUSTBCTYPEPAD. This promo code is only available for Plus and Unlimited plans. You will be asked to enter a credit/debit card after the trial is over.

Make sure to share this great deal on your social media sites! Use the #JustBecauseTypepad to share with other Typepad bloggers or new bloggers! 


CSS Tips: the new beta Image Gallery

The new beta Image Gallery

In light of our new Image Gallery feature that's currently in Beta, here are some CSS tips to get you started on fitting it to your blog's theme and brand.

Before anything, check out our post on the new Image Gallery, covering the features it now has and how to use them. If you're not already a Beta team member, or aren't sure if you are, you can go to Account > Summary to make your changes. You'll also need to be an Unlimited or higher member to take advantage of the Custom CSS feature.

Note: these CSS changes assume that you will be using the same Image Gallery option setups each time you use the feature. The changes will always be applied. If you do not wish for that to happen, then we recommend placing the CSS inside <style> ... </style> tags in the HTML of the post or page.

Default Styles

Some of the default options are to add multiple images, set to a specific thumbnail size that will display in a grid pattern, and adding a title, description, and border. Those options are all selected and the final default result appears in the screenshot below.

default image gallery styles
The theme chosen for this example is a wide 1-column layout, so you're seeing the 2-thumbnail wide gallery aligned to the left in that space.

 

Before we get into the CSS tips, here is a breakdown of the CSS IDs and Classes used for the gallery:

#featherlight-gallery
    fieldset (fieldset.border)
          legend (legend.border)
      .featherlight-gallery
      #gallery-container
          ul.asset-thumbnails
              li.asset-thumbnail
                a

The offsetting shows which IDs and Classes are parents and children, in case you need to make further customizations than what will be done in the example below.

Width and Position

The first change we'll make is to tell the gallery we want it to take up more horizontal space and to always be positioned in the center of the post. Due to the fact that the example uses a wide 1-column theme, we can make use of the empty space the default gallery leaves to the right. To do that, we would use the following CSS:

/* IMAGE GALLERY - WIDTH & POSITION */
#featherlight-gallery, #featherlight-gallery fieldset { width: 90% !important; /* width of gallery */ margin: 0 auto; /* auto margin to center */ }

The above code sets the gallery width to be near 90% (you may need to make it wider or narrower, depending on your blog's width), so it can then have room to be positioned center to any other content you have in the post or page. Here's what that would then look like:

wider centered gallery
CSS for wider gallery and center positioning is applied.

Title and Description

While the default style works well with the new width, we're going to walk you through how to adjust the font and background color of the gallery title, then the positioning of the description.

Considering the color scheme the design we used has, the title may stand out more with a background color. It's also on the small size, so we'll want to make that a tad bigger. Having it automatically capitalized could look nice as well, so we'll go ahead and make that change too.

/* IMAGE GALLERY - TITLE */
#featherlight-gallery legend { font-size: 125%; /* increase font size */ background-color: #ea9f8f; /* change background color */ text-transform: uppercase; /* transform text to all uppercase */ }

With the color and size changes, it may seem too cramped inside the border of the title. We'll add some space to make that look better by adjusting the margin and padding.

/* IMAGE GALLERY - TITLE */
#featherlight-gallery legend { font-size: 125%; /* increase font size */ background-color: #ea9f8f; /* change background color */ text-transform: uppercase; /* transform text to all uppercase */ margin: 0 15px; /* adjust margin to have 15px space on left-right */ padding: 10px 20px; /* add padding to give text breathing room */ }

The description appears a little close to the bottom of the title, so to fix that, we can use the following:

/* IMAGE GALLERY - DESCRIPTION */
.featherlight-gallery { padding: 15px 0 10px; /* increase padding above and below description */ }

Note: some of these font style changes can be done in the editor but, again, we're assuming you want these style changes to be applied to all instances of the image gallery when it's used. If not, just make individual stylistic changes in the compose editor after inserting the gallery images.

Here is what the above changes would look like on the published blog:

Title and Description changes are applied
CSS for title and descriptions changes are applied

Opacity

The final change we'll make will be to change the opacity of the linked images so that they only show their full opacity when hovered on. This allows viewers to focus on a specific image before clicking to see it larger. Here's the CSS to do that:

/* IMAGE GALLERY - DIM IMAGE OPACITY */
#gallery-container ul li a { 
    opacity: 0.5;  /* set linked image to half opacity by default */
    }

/* IMAGE GALLERY - FULL IMAGE OPACITY */
#gallery-container ul li a:hover { 
    opacity: 1;  /* return full opacity on hover */
    }

The first set of code tells the linked image to appear at half opacity, so that it's dimmed by 50%. The second set of code tells it to return to 100% opacity when it's being hovered over. This is what that looks like in the published blog:

Image Gallery OpacityAnd that's it for today's CSS tips! If there's something we didn't cover in this particular article, and you're wondering if it's possible, feel free to leave a comment or open a help ticket at Help > New Ticket. We're always ready to help!


Update Your Security Question

Update Your Security Question

What would you do if you could not get access to your blog???? Do you know your username and password or just rely on the auto-fill  function? While you still have access to your account, it is important to create or update your security questions and answers. This saves you the trouble of verifying a bunch of information to get into your account.

To add or update your security questions, click on the Account tab, then Under Account Information look for Security Questions.  From the drop down you can pick one of our questions or use the custom question option to create your own. You will need to set up two security questions. After you have selected the questions and provide us with the answers, click on Save Changes.

Security questionsThe security questions will be used by Typepad support to verify ownership in case you need help getting access to the account or need private information about your account. 

If you ever need help getting access to your account let us know! You can contact us through our support form or email us at support@typepad.com.


New Feature: Embed Instagram Posts

Instagram and Typepad

Today we are excited to share with everyone our new Instagram feature. You can now embed posts from your Instagram or someone you follow. This is great when discussing latest news or showing your readers "behind the scenes" of your blog! Working from your desktop or your mobile device, you can add your Instagram posts for your readers!

Add an Instagram post to your blog

From the Compose page, click on the Instagram button. In the pop up, paste in the embed code from Instagram. Click on Ok. Super easy!

Embed Instagram

Get Your Instagram Embed Code Typepad Tip Instagram

Not sure how to get the embed code from Instagram? We can show you! From your browser (either on your desktop or mobile device) go to your Instagram account.

From your browser, you can go to any Instagram account (including yours) if you know the username. Go to the URL http://instagram.com/username (replace the username with the Instagram username.)

Click on the image you want to embed to view the three dots. Click on the three dots and then click on the Embed button. Click on Copy Embed Code. 

Embed code from Instagram

Copy the code Instagram provides, then go back to Typepad and paste it in. 

This is a perfect way to introduce your readers to your Instagram and we hope you love it just as much as we do! Feel free to leave us a comment so we know how you like using this new feature. If you have any suggestions for ways we can improve it, make sure to leave comments on that too! If you need more information about embedding your Instagram post, check out the Knowledge Base. As always, the support team is here to help you out. You can open a help ticket with any questions to get one-on-one support.


Join The Hunt

Hunt banner

Today is #NationalScavengerHuntDay. We put together a great hunt for you to explore some of the blogs that use Typepad. Take a moment and see if you can find all the answers. If you submit all the correct answers, your name will be entered for a chance to win a prize! Winners will be announced Wed. May 31st. Those that did not get all the answers correct, do not worry! You will be entered to win one of three Typepad T-shirts (probably the best shirt ever!) we are giving away.

Prizes

1st prize: $50 credit to their account
2nd prize: $25 credit to their account
3rd prize: $10 credit to their account.
Honorable mention: 3 Typepad T-shirt

Start the hunt!

  1. We love holding contests! In March, we announced on Everything Typepad the grand prize winner of Typepad's Random Acts of Kindness. What are 3 of the winner's categories?
  2. From our National Pet Day celebration, Smokey helps @KristiEspinasse with her blog... What is the language that Kristi and Smokey help you speak?
  3. Botanical Paper Works has a great renewable idea. We would like to know How It Works. What are the four steps?
  4. On Typepad’s Pinterest page, name one “Words To Live By”.
  5. Who said “I really appreciate the positive, helpful attitude of your staff. Thanks a million!” (Hint: Check Typepad's social media)
  6. The Pet Blog Lady has been with us since 2007, What is the title of her first post?
  7. Newpath Consulting has a great blog post about Typepad. What do they show you how to do?
  8. Laura Smith from GlocMedia recently wrote a great article about the future of SEO. Where is the company located?

Good luck! Submissions are due by Wednesday, May 24th at midnight EST. 

Submit-answers-here


4 SEO trends for 2017

4 seo trends

SEO is constantly changing, we all know that, but sometimes it is difficult to keep us up to date regarding new techniques, new strategies, new concepts. If I have learned something after many years working as a SEO consultant is that being good at what you do and at your strategies is as important as keeping your eyes open to don’t let yourself lost at the end of the queue.

So here we are, thinking aloud about what SEO has brought this year.

Analyze your CTR using Google Search Console

GSC is one of SEO basic tools that we all must have, it helps us to analyze the results we can’t measure by our own, and from now on, it will bring some light to our keyword strategy – we will know how many people have looked for the keywords we are using.

Google uses CTR (Click Through Ratio) parameter to evaluate if our page is ready to be shown on the first page of results. If it is low, we may lose our position; if it is high, we will be pushed to the top. So the trend and new rule are very clear: use Google Search Console to measure what is the positioning of your keywords and what is exactly your CTR.

However, there are some handicaps you should all be aware: GSC just keeps your history for 90 days, and Http/https as much as desktop/mobile version must be checked separately.

SEO Mobile

More than 50% of searches made on Google are done through mobile phones, which 20% of them are voice searches. So, how do we adapt our content to this voice search? The answer is easy: if people ask, we should reply.

We have to change our content strategy, our keyword research, our way of thinking. Adapting the way we share our knowledge to be caught by Google as a potential answer.

But it doesn’t depend just on us, it depends on Google too. The team is working on Latent Semantic Indexing, a way to understand what people are saying instead of focusing that much on keywords. If Google figures out what you are asking for, it will give you a more specific answer. So we have to work on this too, try to find synonyms of your keywords. The more options we give to Google, the most chances we have to be on the podium.

Penguin 4.0, now working 24/7

Folks, don’t be afraid! The new version of Penguin has arrived more powerful, more effective, more hours… But it will just penalize a portion of your website if it finds something wrong. Times when Penguin used to punish your whole site are gone, now it will just attack the specific sections in an URL that have misbehaved.

However, the bug will be awake 24/7 so please, watch out your links and try to find them in a more natural way. As we said, Google cares more about quality than quantity as we all should do.

Penguin is a filter Google uses to capture sites that are spamming Google’s search results. Webspammers would use techniques that don’t benefit the user, but makes their link come up higher in the ranking. Penguin 4.0 is their latest update to that filter. For more information on how this work, check out "Penguin is now part of our core algorithm" and “Another step to reward high-quality sites”. 


The less, the better – pills of content

We all give up reading when articles are too long and full of useless words. But it is also true that we have been creating tons of content to spread our seeds around the World Wide Web, and Google has noticed!

Quantity is not always synonymous with quality and that’s what Google wants from us - we have to write good articles in fewer words, we need to be more specific. At the end, users want to keep the whole an important idea in a quick look and don’t spend too much time in reading something that can be summarized.

What do you think about these changes? Have you already started to follow these trends?

This article has been written by Laura Smith, a copywriter for an SEO agency in London.