July 18, 2013
Welcome to our series of posts on the business of blogging! Each Thursday for 6 weeks, we'll debut a new post designed to help you build, market, and successfully create a small business with your Typepad blog. Late to the party? Check out our other posts about the Business of Blogging.
So far in our series, you've learned how to use your blog to market your business, and bring in extra income. In addition to having pay-per-click ads in your sidebar, another popular option is to offer a a Sponsorship program. Having a successful Sponsorship program on your blog will require a little extra work on your part beyond the paid advertising space that you offer.
Sponsor ads are ad spaces on your blog one can purchase in exchange for additional promotion from you. This could include writing a feature post about their site, hosting a giveaway for them, writing a product review, or just a few plugs on your social media sites.
A service like Passionfruit Ads has made managing sponsorship programs SO easy! They set up the code for your ad shop, your ad links, and even host the images for you - no upload required! Just some codes to copy and paste and you're all set!
Use the Page feature on your blog to set up your Sponsorship page. This page is where you explain your program, prices, perks, and where to actually purchase the ad. Here are some great examples of Sponsorship pages from Mary Makes Dinner, Smile and Wave and Muse My World.
When you have some ads queued for publishing, the next step is adding the ads to your layout. We recommend embedding a new module to your layout.
For more information, check out Passionfruitads "How-to" specifically for Typepad users.
Sponsorship programs generally start when the blogger feels like they have a decent amount of followers and readership to offer this promotion. To get an idea of what to charge for space, check out other blogs with similar readership/followers to gauge what others are charging. Another option is to swap ads with other bloggers just to get the word out about your blog.
Like we mentioned earlier, sponsorships are more than just sticking a button on your sidebar. You need to stick to your end of the bargain in promoting your sponsors as well as the upkeep your blog. No one wants to pay to advertise on a blog that updates sporadically. Sponsorships are a great way to discover new blogs, grow your blogging community, develop your own style as a blogger, and generate extra income.