Posts categorized "Blogging Business" Feed

Let Shop Typepad Help You Find The Perfect Gift

Final Shop Typepad

 

Shop Typepad is a great way to support your fellow bloggers! Check out some of them below. 

Shabby Cottage Adorned is a handcrafted jewelry and hair ornaments store. Romantic and vintage inspired artisan jewelry with modern styling. Give the gift of handmade to your loved one or wear it with pride. Designed and created with love by artist Gail Schmidt, one at a time at her home studio in Tennessee.

Shappy Cottage Adorned

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The Tea Lover's Archives have amazing teas and tea related gifts for the tea lover in your life. The great selection of teas includes many different White Teas, Green Teas, Oolong Teas, Black Teas, Puerh Teas and Tisanes. Get your hot water ready and order today! 

Tea Lover

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Welcome to A Beautiful Mess! Run by sisters Elsie Larson and Emma Chapman.  Together they own A Beautiful Mess, a women's lifestyle company focused on creating happiness every day through a homemade lifestyle. Here you can find all your scrap-booking needs and other fun accessories. 

A beautiful mess

 


Featured Shop: Workshops with Elise Blaha Cripe

image from elisejoy.com

Elise Blaha Cripe's fantastic workshops are organized into daily lectures, many with helpful videos, that are insteresting and easy to understand. The classes are hosted on a private blog and are meant to be completed at your own pace. Throughout the workshops, she is available to answer any questions and provide clarification. At the end of each workshop, PDFs of class lectures are available for download.

Let's go shopping!


The Business of Blogging: Sponsorships

Welcome to our series of posts on the business of blogging! Each Thursday for 6 weeks, we'll debut a new post designed to help you build, market, and successfully create a small business with your Typepad blog. Late to the party? Check out our other posts about the Business of Blogging.

So far in our series, you've learned how to use your blog to market your business, and bring in extra income.  In addition to having pay-per-click ads in your sidebar, another popular option is to offer a a Sponsorship program.  Having a successful Sponsorship program on your blog will require a little extra work on your part beyond the paid advertising space that you offer.

Sponsor ads are ad spaces on your blog one can purchase in exchange for additional promotion from you.  This could include writing a feature post about their site, hosting a giveaway for them, writing a product review, or just a few plugs on your social media sites. 

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A service like Passionfruit Ads has made managing sponsorship programs SO easy! They set up the code for your ad shop, your ad links, and even host the images for you - no upload required! Just some codes to copy and paste and you're all set!

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Use the Page feature on your blog to set up your Sponsorship page. This page is where you explain your program, prices, perks, and where to actually purchase the ad.  Here are some great examples of Sponsorship pages from Mary Makes DinnerSmile and Wave and Muse My World

When you have some ads queued for publishing, the next step is adding the ads to your layout.  We recommend embedding a new module to your layout.

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For more information, check out Passionfruitads "How-to" specifically for Typepad users.  

Sponsorship programs generally start when the blogger feels like they have a decent amount of followers and readership to offer this promotion.  To get an idea of what to charge for space, check out other blogs with similar readership/followers to gauge what others are charging.   Another option is to swap ads with other bloggers just to get the word out about your blog.

Like we mentioned earlier, sponsorships are more than just sticking a button on your sidebar.  You need to stick to your end of the bargain in promoting your sponsors as well as the upkeep your blog.  No one wants to pay to advertise on a blog that updates sporadically.  Sponsorships are a great way to discover new blogs, grow your blogging community, develop your own style as a blogger, and generate extra income.


The Business of Blogging: Best Practices

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Welcome to our series of posts on the business of blogging! Each Thursday for 6 weeks, we'll debut a new post designed to help you build, market, and successfully create a small business with your Typepad blog. Late to the party? Check out our other posts about the Business of Blogging.

When making the decision to start a blog, you're embarking on an endeavor which is new to you. There are many things to consider when you get started, and you can take advantage of the experience of those who have gone before you by adhering to some of the best practices for business blogging.

Use Your Own Domain Name
Typepad allows you to use a unique and professional domain name for your site with the Domain Mapping feature. This allows you to present a professional blog to the world without typepad.com in your blog's address. Some things to keep in mind when choosing a domain:

  • Make it easy to read and remember. Say the domain out loud to see how it sounds. Make sure you are using easy to spell words.
  • Keep it short and sweet.
  • Avoid numbers and special characters.

Some good examples of Typepad blogs using mapped domains: www.pulpsushi.com, www.abeautifulmess.com, www.specialneedsmom.com.

You can set up Domain Mapping any time without breaking links to your existing content, but we don't recommend changing your domain after you have established your blog. Need a shorter URL for your site? Consider registering a short domain which is easy to share and forwarding it to your blog without breaking any existing links.

If need help setting up Domain Mapping, the Typepad community and support team can do the set up for you. Click the Help link in your account and open a New Ticket with your request.

Less Is More
If you choose good, relevant advertising for your blog, your readers won't be overwhelmed and turned off by the ads. With well chosen ads, your readers will actually see the ads and potential advertisers will notice.

Use No Follow Links
By adding a small bit of code to your sponsored links, you can prevent Google and other search engines from clicking through those links on your site and giving a higher page rank to the sponsored website. If you do not use no follow links, your site may be penalized as it is seen as one way sites can buy a higher page rank.

The rel="nofollow" tag can be easily added to your links:

<a href="http://www.corporatewebsite.biz" rel="nofollow">Sponsor</a>

When composing a post, click to the HTML tab to edit the link tag. For sidebar modules, you'll want to use the custom sidebar module or Notes Typelist, instead of Links Typelist, in order to edit the link tag. (See the article on adding custom sidebar content for more information.)

For the Google explanation and more technical details, see the Webmaster Tools article on the subject.

Don't Steal Content
This seems pretty straightforward, but you see a lot of posts around the web which are simply copied from another site. Readers will be more likely to come back to your blog again and again to read original content. Instead of taking the lazy approach, take inspiration from articles you enjoy. Ask permission of the author to use a short quote on your own blog and give credit where credit is due. Then, add your own take to make the article your own. The same goes for using images and other multimedia you do not own. We previously published an article on photo use and attribution.

Don't Overlook The Design
Your writing may be spectacular, your photos beautiful, but if the design of your blog makes it hard to read or is unappealing, visitors may not stick around to read your posts. Put your latest content front and center. Carefully consider ad placement to prevent the ads from overwhelming readers. Limit your banner height to less than 300px to make sure your recent post appears above the fold and visitors don't need to scroll down to start reading. Add navigational links in a prominent place, like the Navigation Bar below the banner, or at the top of a sidebar column. Make note of other sites you visit regularly and see what about their design stands out to you as a plus and be inspired!

Looking for help with a new design? Typepad services can help you with a new design. Check out the portfolio and find a service that best meets your needs.

What other best practices have you found for blogging? Share your tips in the comments or the forum.


The Business of Blogging: Blogging for Business!

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Welcome to our series of posts on the business of blogging! Each Thursday for 6 weeks, we'll debut a new post designed to help you build, market, and successfully create a small business with your Typepad blog. Late to the party? Check out our other posts about the Business of Blogging.

Last week in our Business of Blogging series, we talked about how to integrate your shop into Typepad. Hand in hand with this, there are many ways that you can promote yourself and your items right on your blog with blogging.

For instance, maybe you sell handmade crafts on your blog.  This could be anything and everything from greeting cards to scarfs to birdhouses.  Whatever you make, you have to obviously MAKE it to sell it.  Having a post or a series of posts on making your project is a great way to draw attention to your items.  Here are some ideas:

  • Start from the beginning.  Have an initial post about what's required to make your project including all of your materials, equipment, and planning material. It helps to illustrate how much work goes into making your items. Take pictures of the materials before and after they become your item.
  • Tell your item's story. What made you want to create this item?  Was there something particular that inspired you, be it an event or a person?  How did you learn to make it?  Did you take a class or are you self-taught?  Has someone encouraged you that you're thankful for?
  • Show your work. Lots of work goes into making your items.  Take pictures of some of the steps that you go through.  The more work you do, the more you can feel justified in charging for your item!
  • Display the final results. Your items are awesome!  Show them off!  If it's a clothing item, get gussied up and wear it!  If it's a toy for your pet, take a video of you playing with your puppy or kitty!  The ideas are endless to show how amazing your items are and how they can enrich someone's life by purchasing them.

These ideas can be applied to all kinds of items that aren't handmade in the same way, like art work and photography.  Show how much work goes into finding just the right subject that you want to take a picture of or paint.

If you're creating something even more elaborate - maybe building furniture or sewing a wedding dress - make several posts about the process.  After all, your work is intricate.  It's unlikely that just one post could cover all of the effort that goes into it.

Another way to engage your readers is to ask them what they think.  Is there a group of people that this would make a great gift for, like moms or college graduates?  Are there other colors, fabrics, or styles that would nudge them over the edge into making a purchase?  Perhaps there's something you can do just slightly different that would open up a whole new avenue of sales!

Bottom line, the more you blog about the process and the item, the more opportunities that you have to catch a reader's eye and get them interested in what you create.  As we all know, more opportunities means more possible sales.  Instead of thinking "ABC: Always Be Selling," think "ABB: Always Be Blogging!" instead.