Posts categorized "Blogging Business" Feed

An Early Guide To The Shopping Holidays

An Early Guide To Shopping Holidays

It is so easy to put it off. The change to Fall, the crisp air, your need for a pumpkin spice latte. Go get one, we will wait…. They are good, right? Well, there is something you need to start thinking about if you make money off your blog.  Holiday Promotions. You guessed it. The shopping holidays are just around the corner and you should start preparing now. Your readers will want to know if you are planning any holiday promotions. Tease them early so they add you to their gift buying plan. We have gathered information from our sources into one place to help you get started. 

We know you would rather be enjoying an evening walk with loved ones, but if you do this planning now, you can walk with them more during the holiday season. 

Dates

The main shopping holidays to start planning for: 

Halloween Tuesday, Oct 31st
Thanksgiving Thursday, Nov 23rd
Black Friday, Nov 24th
Small Business Saturday, Nov 25th
Cyber Monday, Nov 27th
Giving Tuesday, Nov 28th
Hanukkah Begins Tuesday, Dec 12th
Hanukkah Ends Wednesday, Dec 20th
Christmas Eve Sunday, Dec 24th
Christmas Day Monday, Dec 25th
New Year's Day Sunday, Jan 1st

These are the main holidays that US customers expect to find promotions for. Use that to your advantage. These holidays encourage people to purchase gifts for their loved ones. 

You should have a plan for an overall promotion and each shopping holiday should have its own version of the promotion. If you are blogging for business, we recommend you take the time to think out a Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday strategy. These are the main shopping days readers plan for. Letting readers know you will be providing deals during these holidays will help them plan their shopping strategy.

Organizations to help you prepare

This is a one stop post to help you get started on your strategy. We did the research for you and prepared a list of places to start. Their websites are full of information that can help guide your holiday strategy. 

Small Business Saturday  Giving Tuesday

Create Material for your Small Business Saturday Promotions

Get your Community together for Small Business Saturday

Giving Tuesday Blog

Giving Tuesday's Tool Kit

Typepad Constant Contact

Call To Action Button

Pre-Schedule Posts

Prepare for Small Business Saturday

Prepare for Cyber Monday

Prepare for Giving Tuesday

Constant Contacts Holiday Blog

Constant Contact Content Calendar

Hashtags

Hashtags are a great way to get found through social media. We have gathered a list of all the hashtags we could find for each of the shopping holidays and put them in an easy to read infographic for you to use! Use them along with your branded hashtags to help  promote your blog and deals. 

Holiday Season Hashtags
You will feel relieved after all the planning is done and you can sit back and relax during this holiday season. Now go get another pumpkin spiced latte as your reward, then let us know how you plan for these shopping holidays. What promotion strategies have worked for you in the past? What has not worked? What is your go to source to help get ideas for the coming shopping holidays? Share with your fellow Typepad Bloggers!

 


Featured Blog: NewC Blog Favorites

NewC Blog

NewC Blog Favorites is written by artist Don Robbins. He showcases his original artwork for all to see with musings of his day to day life. When he is not designing products he loves to cook. You can purchase shirts and canvases of his art. The sale of his artwork is to help fund a purchase of a car, check it out here.  You can also purchase T-shirts from his Amazon store with his artwork.  

Follow: Typepad | Twitter 

Would you like your blog featured on Everything Typepad?

Button_be-featured-today


Featured Blog: Time Goes By

Time goes by logo

Time Goes By is written by Ronni Bennett, who had a captivating career in media before she took up blogging. Her idea for the blog started when she looked around a room and thought to herself “My god, I am the oldest person in this room and not by a few years, by decades.” That is when she started researching everything about getting older. After years of research she decided to start the blog, Time Goes By. Ronni is passionate about sharing what she has learned with others. She writes not only about getting older, but about blogging, culture, politics and much more! Check out her blog to learn more about getting older. We all will be there soon.

Follow: Typepad | Facebook | Twitter

Would you like your blog featured on Everything Typepad?

Button_be-featured-today


How To Use Constant Contact To Keep Your Readers Engaged

Typepad and Constant Contact

Keeping your blog posts in front of your readers is important to help them stay informed and up to date. They may not be on your blog or social media sites to see new posts or promotions. A great way to make sure your readers never miss a blog post is to create a sign up list. A mailing list is a great way to stay connected with your readers.

There are many email marketing companies out there and one we recommend and use is Constant Contact. Constant Contact is an email marketing company that helps you create and send professional looking emails to your readers. A great feature they offer is creating a customizable sign up form for your blog. You can customize the sign up form in Constant Contact and either link or embed the form on your blog. If you look to the right, you will see our email sign up button (sign up today!).

Add An Email Sign-Up Form To Your Blog

Typepad Sign Up Form
Join our mailing list!

After you create your sign up form in Constant Contact, you are given multiple choices to display your form. You can create a button, embed your form, or link to your form.

If you choose to embed your form or button; in Constant Contact they will give you code to add to your blog. You can use the Embed Your Own HTML module to add it to your blog's side bar. Click on the Blogs tab, then the name of the blog. Click on the Design tab, then Content. Under Categories, select Widget > Embed Your Own HTML. Click on Add This Module to get a window to add your code. Next to Label give your module a title (Like Newsletter sign up or Join Mailing List) then paste in your code in the HTML box. Click on OK and Save Changes. You will now see your sign up button or embed form on your blog!

When you create your sign up form, you can select to get the URL to your sign-up form. This is a great option if you want to use your own sign-up button (learn to create custom buttons). To add a clickable image to the sidebar of your blog, click on the Blogs tab, then the name of the blog. Click on the Design tab, then content. Under Categories, select Widget > Add A Sidebar Image. Click on Add This Module to get a window to upload your own button image. Next to Target URL, you will paste the URL Constant Contact provides you. Click OK, then Save Changes. Your image is now a clickable link to your sign up form.

You can also add the link to your sign up form on your navigation bar. Click on the Blogs tab, then Design. Click on Content, then next to the Navigation module, click on the pencil. Add a title and then paste in the URL Constant Contact provides you. Click Ok, then Save Changes. Now readers can sign up on your navigation bar. 

Don’t leave your readers hanging after they sign up, Constant Contact also has a Weclome email you can customize. Welcome them to your mailing list by telling them what you will send them and why. Provide your readers with links to your social media sites and encourage them to like and follow. Speak about any promotions that are going on that they may be interested in.

Some other features you have access to if you use Constant Contact.

Autoresponder
Facebook Sign Up Form
Text to Join
Create a QR code for your sign up form

Get started today with Constant Contact with their free 30 day trial. 


Interview with Sandy from Social Embers

Logo

Social Embers is a blog about death and technology created by Sandy Weatherburn. We all leave a digital footprint as we use technology to communicate more and more. Social Embers brings to light many issues surrounding your digital property when you pass on. She uses her knowledge to provide services for you and your loved ones regarding your digital property and legacy. Digital bereavement will be more and more important as those that have grown up in the digital age start to get older and pass. Sandy was nice enough to answer some questions we have about her blog. You can ask some too in the comments!

1) Can you tell us about yourself and your blog?

My name is Sandy Weatherburn and I am the founder of Social Embers a Community Interest Company based in Dorset UK. I write a blog about death and technology! My blog started originally when I was researching the topic of digital legacy. I was interested to find out what happened to our digital lives after our physical life had ended.

The blog has developed into a leading resource into the topic, which is often not considered by many of us until someone dies. I have used the blog to discuss all aspects of the end of our lives, from live stream funerals to digital autopsy.

2) What is your process for writing a blog post?

I like to find connections with things that are happening in my life and the news. I usually plan a blog post over a week, taking an interesting article or event and looking at it from my own perspective. I may use a photograph if I have taken one myself.

3) What is the funniest thing that has happened in your blog?

The post Death By Emoji was amusing.

4) What is your favorite feature in Typepad?

I have my blog embedded in my Social Embers website. So probably the feature to embed your blog and create a url that is synchronized with the website is probably my favorite.

If you would like to embed your blog you can check out this great FAQ: How To Display Recent Blog Posts On Your Website  

5) What other programs do you use to help you with your blog?

I use a digital newspaper publishing platform Paper.li which allows me to include my own blog posts along with other relevant news stories.

6) What is the most important thing you have learned from blogging?

To be aware that anyone in the world might be reading your blog. I have a lot of comments from the Nairobi Library so my blog is reaching a worldwide audience, which I did not consider when I started it.

7) You have a few minutes, what is your go to tip about blogging?

The Typed platform allows you to create draft posts, so if you have an idea, then make a note of it using the draft feature. It may be just a title, but recording that idea when you are busy, may lead to a very interesting post when you have time to write it.

8) What blogs do you follow?

I follow blogs written by those who have been bereaved. I also read some who are written by those who have terminal illnesses.

I also follow a blog and a vlog which is one of my favorites, The Order Of The Good Death by Caitlin Doughty, who I was delighted to meet this year at a conference called ‘Death and the Maiden’ at Winchester University in the UK.

9) What is one goal for your blog in the next 6 months?

I have recently read a book called ‘Reasons to Stay Alive’ by Matt Haig, which is about a man overcoming depression and anxiety. This is a quote from his book:

“Goals are the source of misery. An unattained goal causes pain, but actually achieving it brings only a brief satisfaction. In fact, if you really think about it, a life made of goals is going to be disappointing. Yes, it might propel you forward, keep you turning the pages of your own existence, but ultimately it will leave you empty. Because even if you achieve your goals, what then? You may have gained the thing you lacked but with it, what then?"

I believe Matt to be correct in this statement, so I am not setting myself any goals. I write my blog because it gives me pleasure, and helps me to research a topic that I am interested in.

Recent Post

Intellectual Digital Legacy

Social Media

Social Embers is on Facebook, Twitter, and Instagram


Open this post... Just Because

Just Because (2)

Today is the day to do something just because you want to. Something you may have been putting off or something you never thought about doing.

Because we love our bloggers and cannot wait to meet new bloggers we are offering a Just Because promotion.

Current Typepad Bloggers

Down arrowWe will add a $10 credit to the first 50 bloggers who comment below what they did 'Just Because' along with their Typepad blog URL (promote your blog and help us find your account!).  The credit will be applied to your account before the end of August 2017. This is only for current Typepad Bloggers.

New Typepad Blogger

Your ‘Just Because’ may be to start a blog today! We are going to give you a 30 day free trial with no credit/debit card required. Get started today… Just Because!

When setting up your account use the promo code JUSTBCTYPEPAD. This promo code is only available for Plus and Unlimited plans. You will be asked to enter a credit/debit card after the trial is over.

Make sure to share this great deal on your social media sites! Use the #JustBecauseTypepad to share with other Typepad bloggers or new bloggers! 


Featured Blog: Don't Mess With Taxes

Don't mess with taxes logo

You can count on Death and Taxes….

You can also count on Don’t Mess With Taxes to provide great tax advice and news that is fun and humorous. Key Bell runs a personal finance blog that focuses on taxes, with the goal of helping people reduce their federal and state tax bill. Everyone loves more money! Follow her blog for tax stories, legislation, updates and daily/weekly tax tips. She is a veteran of taxes and Typepad, been a member since November 2005.

Follow: Typepad | Facebook | Twitter | Pinterest | Tumblr

Would you like your blog featured on Everything Typepad?

Button_be-featured-today


Update Your Security Question

Update Your Security Question

What would you do if you could not get access to your blog???? Do you know your username and password or just rely on the auto-fill  function? While you still have access to your account, it is important to create or update your security questions and answers. This saves you the trouble of verifying a bunch of information to get into your account.

To add or update your security questions, click on the Account tab, then Under Account Information look for Security Questions.  From the drop down you can pick one of our questions or use the custom question option to create your own. You will need to set up two security questions. After you have selected the questions and provide us with the answers, click on Save Changes.

Security questionsThe security questions will be used by Typepad support to verify ownership in case you need help getting access to the account or need private information about your account. 

If you ever need help getting access to your account let us know! You can contact us through our support form or email us at support@typepad.com.


Interview with Joe from the bookofjoe blog

Interview with book of joe

Bookofjoe is the musings of Joe Stirt. He uses his blog to post something that will interest, amuse or inform anyone who happens to visit. He has many interests and his blog explores all of them. In one post he will show you the Big Mac index and in another he explores the evolution of the Lego logo. Thankfully, he took the time to answer some of our questions so we can learn more about him and his blog.

1) Can you tell us about yourself and your blog?

I’m an anesthesiologist by profession and a writer by passion. I started bookofjoe in August of 2004 when blogging was THE thing and I’ve never stopped, even as blogging has lost its “flavor of the month” quality. No matter; it’s become part of who I am and what I do.

When I began, I posted daily, ramping up quickly to 8 posts/day, appearing hourly 7 days/week 365 days/year.

I kept up that pace until a couple years ago, when a major depressive episode (my fourth) leveled me and it was all I could do to put up a post every week or so. I recovered after 21 months of being pretty much inoperative, and resumed posting, twice/day.

I’m apt to post on ANYTHING: major topics include fashion, medicine, art, history, design, poetry, books, movies, sports, inventions (my own and those of others), writing, science, food, technology, cars, current events… you name it.

2) What is your process for writing a blog post?

I find something interesting and write about it, whether it be a picture, news item, idle thought, what have you.

3) What is the funniest thing that has happened to your blog?

Soon after I began bookofjoe, I posted about Steve Wozniak, remarking on his lack of athletic prowess. Somehow he happened on my post, and posted a comment that, on the contrary, he had been a varsity pole vaulter on the Homestead High School Track and Field Team. That taught me not to EVER assume anything but rather to source everything that appears on my blog. Excellent lesson.

4) What is your favorite feature in Typepad?

a. The fact that I — a certified card-carrying TechnoDolt©® (my neologism) have been able to use it from the get-go, which for me was in 2004.

b. Also, it’s rarely down in recent years, unlike earlier outages which, let’s be honest, happened far too often.

c. I like the format and the way it looks on my computer screen; I am very pleased at how good it looks on my iPhone — and how all functionality for my readers has carried over intact regardless of device.

5) What is the most important thing you have learned from blogging?

That readers like it A LOT when they can count on your posts appearing on a schedule.

6) You have a few minutes, what is your go to tip about blogging?

Use correct spelling and grammar. Readers unconsciously devalue material that fails to meet that standard, thinking if you aren’t accurate about stuff they know, it’s likely your content falls short as well.

7) What is one goal for your blog in the next 6 months?

Just keep on keeping on the way I have been for 13+ years.

About Joe

Bookofjoe imageJoe was born in Milwaukee, left for sunnier skies (U.C.L.A.) at age 18, stayed there till he was 35, then got tired of LA and retreated to Charlottesville aka Podunkville, Virginia, where he remained. He wanted to be a major league ballplayer until he was 15 and realized it wasn’t gonna happen. He had no idea what he would do next, until Viet Nam became a real war and medicine & the draft exemption that accompanied med school attendance beckoned. Life takes you places you never thought you’d go. 

Recent Blog Post

Hello Kitty Earthquake Hood — Bousai Zukin Disaster Protection for Kids

Social Media

The bookofjoe is on Twitter, YouTube, Amazon, Facebook, Instagram, LinkedIn and Google Scholar.

Books

Baby and Quantations


Get customers the information they need with Typepad Pages

Get customers the information they need with Typepad Pages

Whether you're a well-known corporation looking to share company news with customers, or an ordinary person who would like to make a little money selling your arts, crafts, or services online (or anywhere in between!) your blog should be a key part of your business strategy.

This month we've looked at how to promote your products in your blog's sidebar, write sponsored and affiliate posts, and motivate your readers with a call to action button. Today we turn our attention to sharing information with Typepad Pages.

Most blogs display their content in a series of posts with the most recent at the top. This is great for keeping readers coming back again and again for new content. But what if you have some information you'd like everybody to see and don't want it to get lost among the new updates? This is where Pages come in.

A Page is a content page similar to those on a non-blog website, with information that doesn't change frequently. You can set up a special "about page" with information about your company and its history; provide a street or mailing address or a phone number for customers to contact you; or share testimonials from clients who love what you do. Pages can also be a great way to consolidate all information about your services in one place, or to display a portfolio of your best work.

The information you provide on Pages may be what convinces a customer that your business is stable and reliable, or that demonstrates you can provide exactly what they need. If you're looking to close a sale from your blog, you'll want to make sure you're using Pages.

To create a Page, log in to Typepad and click your blog's name on the Dashboard or in the "Blogs" drop-down menu along the top. On the Overview page for your blog, you'll see a yellow "Compose" button near the top with an arrow to the right. Click the arrow and a little menu will drop down where you can choose "New Post" or "New Page". You'll want to select the "New Page" option.

New Page

Need to set up something else for your blog first? You can access the yellow Compose button, and the "New Page" option from any of the configuration pages for your blog inside of Typepad.

Clicking the "New Page" link will take you to a new Compose screen where you can create your Page. Give your Page a descriptive title, type up the content you want to share, and add any desired formatting or images. When you're done, publish your Page. You can click the "View Page" link that appears after the Page is published to check out how it looks on your blog.

Now you need to make sure visitors to your blog can find the new Page! Go to the Design > Content area in Typepad, choose the "Links to Your Blog's Content" category then the "Pages" module and then click "Add Module".

Et-pagesmodule

Once you've added the Pages module, your blog's sidebar will display a list of all public Pages, which automatically updates each time you add a new Page. You can also link to especially important Pages using the navigation bar.

If you'd like to make a Page the first thing visitors to your blog see, rather than your blog posts, you can set up a landing page. Don't forget to provide a link to your recent blog posts in this case!

Are you using Pages for your business's blog? What types of Pages do you think are the most useful for your customers? Let us know and share your tips in the comments!