Posts categorized "Blogging Business" Feed

Gaining Confidence in Typepad by Trial and Error

Gaining Confidence in Typepad by Trial and Error

Seven years ago, ready to shift from utilizing a free blogging platform to freedom over my design, I realized the blogs, whose interface most closely matched the blog I hoped to build, used Typepad. Once my blog's content transferred, I set the intention not only to redesign my blog, but learn how to do so as independently as possible. I didn't have previous knowledge in web design or a lot of money or time to invest. Thankfully, I quickly realized thanks to Typepad's user-friendly interface and online Knowledge Base, as long as I was willing to experiment and play, I could create the blog I envisioned.

The colors, formatting, the sidebars, and banner of my blog have changed over the years, but what hasn’t is my confidence in being able to easily learn and apply Typepad’s features with little to no challenge. I say this because Typepad is easy to use and I am willing to play. "Play" meaning test out features, search their Knowledge Base, and sometimes hit preview over and over again.

If someone tracked a single change on my blog, they might see a color, font, or a sidebar image change multiple times. I appreciate how easily this happens. I go to Theme Builder, play with size and color. I experiment with how images, links, borders, and columns look. In the Content section, I can seamlessly add a new tab on my navigation bar, quickly move sidebar images, and again, thanks to Typepad's Knowledge Base, create buttons using HTML.

There are many reasons why I enjoy blogging; one, I didn’t expect I'd like utilizing web design. Financially, I need to be able to facilitate all aspects of my blog, and I need reliable help when I know what I want to do but don’t have the expertise to figure it out. Typepad allows me to play and learn, make mistakes, and quickly fix them. I thank Typepad’s thoughtful and user-friendly platform for this. Never once have I made a design decision and worried I couldn’t change it back or would need excessive amounts of time to correct the mistake.

Typepad helps me share my story without the stress of needing prior web design expertise to do so. The skill set I've received developing my blog with Typepad has given me the confidence to format professional ezines, newsletters, and web pages. While I can now navigate other, less user-friendly platforms, my preference remains here, where I know I have the tools to keep building.

Kelly Sage is a certified facilitator with Women Writing for (a) Change and the Young Women Writing for (a) Change Coordinator. She facilitates adult, young women, and homeschool writing circles. In her former life she was a middle and high school English teacher. She writes about homeschooling and living with young children on her blog, www.sagetribe02.com.


Be a Guest Blogger for Typepad

Guest Blogger

You have learned a lot from blogging.  Now is your chance to share that experience with other Typepad bloggers. Typepad is looking for Guest Bloggers to speak about their blogging experience.

Content on our blog reaches thousands of bloggers seeking advice on how to use Typepad, best blogging practices and showcasing new Typepad features. We also provide the latest news and blogging trends.

If you are interested in providing your blogging insight we have a few requirements.

Tone of your blog post

All content on our blog must be useful, relevant to our bloggers, and well-written. The tone should be casual and helpful. Think of yourself as sharing knowledge with a friend who may be unfamiliar with the topic. We love posts that have personality and are interesting. Let your voice shine through.

Post Requirements

There are no topic requirements, but your post should be helpful to other bloggers. It can be about your own blogging experience, use of a Typepad feature, or a 3rd party feature that has helped your blog. If you are unsure if a topic is appropriate, ask us. Let us know why you think the topic is beneficial to Everything Typepad readers and we would be happy to speak with you about it.

The post should not be more than 1,000 words. It should be about one topic, singular in focus. We like our posts to include one main image. If you cannot provide an image, we can provide a stock image for you. The content has to be unique, and written by you.

The post should be formatted for the web. Please use short paragraphs, subheadlines, and bullet points when needed. Include real world examples if you can. We will edit for quality, spelling, grammar, structure, and flow. If major revisions are necessary, we will contact you.

Talking about yourself and your blog

At the end of the post you are welcome to include a little blurb about yourself and your blog. Please keep it short and include one link back to your blog. You are welcome to include a logo or an image of yourself in this section.

Submitting your article

After you submit your blog post idea, you will receive an email from Typepad with instructions on how to submit your full article. You will be asked to put your article in the body of an email, with images attached to the email. 

The blog post will be featured on Everything Typepad and promoted on all of Typepad’s social media sites.

Get started writing!

Button_submit-your-blog-post-idea


Let Shop Typepad Help You Find The Perfect Gift

Final Shop Typepad

 

Shop Typepad is a great way to support your fellow bloggers! Check out some of them below. 

Shabby Cottage Adorned is a handcrafted jewelry and hair ornaments store. Romantic and vintage inspired artisan jewelry with modern styling. Give the gift of handmade to your loved one or wear it with pride. Designed and created with love by artist Gail Schmidt, one at a time at her home studio in Tennessee.

Shappy Cottage Adorned

Divider

The Tea Lover's Archives have amazing teas and tea related gifts for the tea lover in your life. The great selection of teas includes many different White Teas, Green Teas, Oolong Teas, Black Teas, Puerh Teas and Tisanes. Get your hot water ready and order today! 

Tea Lover

Divider

Welcome to A Beautiful Mess! Run by sisters Elsie Larson and Emma Chapman.  Together they own A Beautiful Mess, a women's lifestyle company focused on creating happiness every day through a homemade lifestyle. Here you can find all your scrap-booking needs and other fun accessories. 

A beautiful mess

 


Featured Shop: Workshops with Elise Blaha Cripe

image from elisejoy.com

Elise Blaha Cripe's fantastic workshops are organized into daily lectures, many with helpful videos, that are insteresting and easy to understand. The classes are hosted on a private blog and are meant to be completed at your own pace. Throughout the workshops, she is available to answer any questions and provide clarification. At the end of each workshop, PDFs of class lectures are available for download.

Let's go shopping!


The Business of Blogging: Sponsorships

Welcome to our series of posts on the business of blogging! Each Thursday for 6 weeks, we'll debut a new post designed to help you build, market, and successfully create a small business with your Typepad blog. Late to the party? Check out our other posts about the Business of Blogging.

So far in our series, you've learned how to use your blog to market your business, and bring in extra income.  In addition to having pay-per-click ads in your sidebar, another popular option is to offer a a Sponsorship program.  Having a successful Sponsorship program on your blog will require a little extra work on your part beyond the paid advertising space that you offer.

Sponsor ads are ad spaces on your blog one can purchase in exchange for additional promotion from you.  This could include writing a feature post about their site, hosting a giveaway for them, writing a product review, or just a few plugs on your social media sites. 

Screen Shot 2013-06-23 at 4.24.42 PM

A service like Passionfruit Ads has made managing sponsorship programs SO easy! They set up the code for your ad shop, your ad links, and even host the images for you - no upload required! Just some codes to copy and paste and you're all set!

Screen Shot 2013-06-23 at 4.06.02 PM

Use the Page feature on your blog to set up your Sponsorship page. This page is where you explain your program, prices, perks, and where to actually purchase the ad.  Here are some great examples of Sponsorship pages from Mary Makes DinnerSmile and Wave and Muse My World

When you have some ads queued for publishing, the next step is adding the ads to your layout.  We recommend embedding a new module to your layout.

Screen Shot 2013-06-23 at 4.06.41 PM

For more information, check out Passionfruitads "How-to" specifically for Typepad users.  

Sponsorship programs generally start when the blogger feels like they have a decent amount of followers and readership to offer this promotion.  To get an idea of what to charge for space, check out other blogs with similar readership/followers to gauge what others are charging.   Another option is to swap ads with other bloggers just to get the word out about your blog.

Like we mentioned earlier, sponsorships are more than just sticking a button on your sidebar.  You need to stick to your end of the bargain in promoting your sponsors as well as the upkeep your blog.  No one wants to pay to advertise on a blog that updates sporadically.  Sponsorships are a great way to discover new blogs, grow your blogging community, develop your own style as a blogger, and generate extra income.