Posts categorized "Blogging Business" Feed

Featured Blog: Don't Mess With Taxes

Don't mess with taxes logo

You can count on Death and Taxes….

You can also count on Don’t Mess With Taxes to provide great tax advice and news that is fun and humorous. Key Bell runs a personal finance blog that focuses on taxes, with the goal of helping people reduce their federal and state tax bill. Everyone loves more money! Follow her blog for tax stories, legislation, updates and daily/weekly tax tips. She is a veteran of taxes and Typepad, been a member since November 2005.

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Update Your Security Question

Update Your Security Question

What would you do if you could not get access to your blog???? Do you know your username and password or just rely on the auto-fill  function? While you still have access to your account, it is important to create or update your security questions and answers. This saves you the trouble of verifying a bunch of information to get into your account.

To add or update your security questions, click on the Account tab, then Under Account Information look for Security Questions.  From the drop down you can pick one of our questions or use the custom question option to create your own. You will need to set up two security questions. After you have selected the questions and provide us with the answers, click on Save Changes.

Security questionsThe security questions will be used by Typepad support to verify ownership in case you need help getting access to the account or need private information about your account. 

If you ever need help getting access to your account let us know! You can contact us through our support form or email us at support@typepad.com.


Interview with Joe from the bookofjoe blog

Interview with book of joe

Bookofjoe is the musings of Joe Stirt. He uses his blog to post something that will interest, amuse or inform anyone who happens to visit. He has many interests and his blog explores all of them. In one post he will show you the Big Mac index and in another he explores the evolution of the Lego logo. Thankfully, he took the time to answer some of our questions so we can learn more about him and his blog.

1) Can you tell us about yourself and your blog?

I’m an anesthesiologist by profession and a writer by passion. I started bookofjoe in August of 2004 when blogging was THE thing and I’ve never stopped, even as blogging has lost its “flavor of the month” quality. No matter; it’s become part of who I am and what I do.

When I began, I posted daily, ramping up quickly to 8 posts/day, appearing hourly 7 days/week 365 days/year.

I kept up that pace until a couple years ago, when a major depressive episode (my fourth) leveled me and it was all I could do to put up a post every week or so. I recovered after 21 months of being pretty much inoperative, and resumed posting, twice/day.

I’m apt to post on ANYTHING: major topics include fashion, medicine, art, history, design, poetry, books, movies, sports, inventions (my own and those of others), writing, science, food, technology, cars, current events… you name it.

2) What is your process for writing a blog post?

I find something interesting and write about it, whether it be a picture, news item, idle thought, what have you.

3) What is the funniest thing that has happened to your blog?

Soon after I began bookofjoe, I posted about Steve Wozniak, remarking on his lack of athletic prowess. Somehow he happened on my post, and posted a comment that, on the contrary, he had been a varsity pole vaulter on the Homestead High School Track and Field Team. That taught me not to EVER assume anything but rather to source everything that appears on my blog. Excellent lesson.

4) What is your favorite feature in Typepad?

a. The fact that I — a certified card-carrying TechnoDolt©® (my neologism) have been able to use it from the get-go, which for me was in 2004.

b. Also, it’s rarely down in recent years, unlike earlier outages which, let’s be honest, happened far too often.

c. I like the format and the way it looks on my computer screen; I am very pleased at how good it looks on my iPhone — and how all functionality for my readers has carried over intact regardless of device.

5) What is the most important thing you have learned from blogging?

That readers like it A LOT when they can count on your posts appearing on a schedule.

6) You have a few minutes, what is your go to tip about blogging?

Use correct spelling and grammar. Readers unconsciously devalue material that fails to meet that standard, thinking if you aren’t accurate about stuff they know, it’s likely your content falls short as well.

7) What is one goal for your blog in the next 6 months?

Just keep on keeping on the way I have been for 13+ years.

About Joe

Bookofjoe imageJoe was born in Milwaukee, left for sunnier skies (U.C.L.A.) at age 18, stayed there till he was 35, then got tired of LA and retreated to Charlottesville aka Podunkville, Virginia, where he remained. He wanted to be a major league ballplayer until he was 15 and realized it wasn’t gonna happen. He had no idea what he would do next, until Viet Nam became a real war and medicine & the draft exemption that accompanied med school attendance beckoned. Life takes you places you never thought you’d go. 

Recent Blog Post

Hello Kitty Earthquake Hood — Bousai Zukin Disaster Protection for Kids

Social Media

The bookofjoe is on Twitter, YouTube, Amazon, Facebook, Instagram, LinkedIn and Google Scholar.

Books

Baby and Quantations


Get customers the information they need with Typepad Pages

Get customers the information they need with Typepad Pages

Whether you're a well-known corporation looking to share company news with customers, or an ordinary person who would like to make a little money selling your arts, crafts, or services online (or anywhere in between!) your blog should be a key part of your business strategy.

This month we've looked at how to promote your products in your blog's sidebar, write sponsored and affiliate posts, and motivate your readers with a call to action button. Today we turn our attention to sharing information with Typepad Pages.

Most blogs display their content in a series of posts with the most recent at the top. This is great for keeping readers coming back again and again for new content. But what if you have some information you'd like everybody to see and don't want it to get lost among the new updates? This is where Pages come in.

A Page is a content page similar to those on a non-blog website, with information that doesn't change frequently. You can set up a special "about page" with information about your company and its history; provide a street or mailing address or a phone number for customers to contact you; or share testimonials from clients who love what you do. Pages can also be a great way to consolidate all information about your services in one place, or to display a portfolio of your best work.

The information you provide on Pages may be what convinces a customer that your business is stable and reliable, or that demonstrates you can provide exactly what they need. If you're looking to close a sale from your blog, you'll want to make sure you're using Pages.

To create a Page, log in to Typepad and click your blog's name on the Dashboard or in the "Blogs" drop-down menu along the top. On the Overview page for your blog, you'll see a yellow "Compose" button near the top with an arrow to the right. Click the arrow and a little menu will drop down where you can choose "New Post" or "New Page". You'll want to select the "New Page" option.

New Page

Need to set up something else for your blog first? You can access the yellow Compose button, and the "New Page" option from any of the configuration pages for your blog inside of Typepad.

Clicking the "New Page" link will take you to a new Compose screen where you can create your Page. Give your Page a descriptive title, type up the content you want to share, and add any desired formatting or images. When you're done, publish your Page. You can click the "View Page" link that appears after the Page is published to check out how it looks on your blog.

Now you need to make sure visitors to your blog can find the new Page! Go to the Design > Content area in Typepad, choose the "Links to Your Blog's Content" category then the "Pages" module and then click "Add Module".

Et-pagesmodule

Once you've added the Pages module, your blog's sidebar will display a list of all public Pages, which automatically updates each time you add a new Page. You can also link to especially important Pages using the navigation bar.

If you'd like to make a Page the first thing visitors to your blog see, rather than your blog posts, you can set up a landing page. Don't forget to provide a link to your recent blog posts in this case!

Are you using Pages for your business's blog? What types of Pages do you think are the most useful for your customers? Let us know and share your tips in the comments!


Create A Call To Action Button

Create a Call To Action

One of the best pieces of advice I got about marketing is “Tell people what you want them to do.” A Call To Action button is a great way to tell people what you want them to do. Drive readers to join your mailing list, subscribe to your blog, or purchase a product or service. Buttons make your blog interactive and can be branded to fit your business. There are 3 great free sites that we use to create buttons for Everything Typepad. 

Da Button Factory

Da Button Factory may sound funny (maybe spammy), but it is fun to create buttons here. Put in your call to action, change the font and the color, then download the image to your computer. If you want a fancy button, you can add text, style, border and shadow. Very simple to use! Below are some examples of buttons you can create through Da Button Factory.

Click to check out Da Button Factory

Button Optimizer

As with the other button maker, you can change the text, color, add padding and much more. What makes this stand out is you can add an icon to your button. Search through the many icons they offer to find one to help your call to action stand out. They have many to choose from! Here are some examples of buttons created by the Button Optimizer.

Check out the Button Optimizer

Check out the Button Optimizer
ImageFu.com

ImageFu is another free button and badge making site. You can make a button, but what is cool is you can make a badge to go with your site as well. If you are great at something or were voted #1, let the world know. Add your badge of honor to your website. You can use the badges as buttons as well. Below are examples of badges we would give out if we voted for best blogger in the world. 

Check out ImageFu.com
Once you have your button saved to your computer, you can upload the image to your post. Once you have the image where you want, click on the image to highlight, then click on the Insert/Edit Link button (looks like a chain). Put in the URL and click OK.

These Call To Action buttons can be used in posts or added to a sidebar to direct readers to your shop. The easier it is for readers, the more success you will see!

There are many sites out there that can help you create buttons for your blog. Share in the comments any that you use! 


Featured Blog: A Blog Called Wanda

A Blog Called Wanda logo

A Blog Called Wanda is about paper crafting, card making, art, and photography. Wanda started blogging on Typepad in 2009! It has been a fun journey for her. She posts 2-3 times a week with tutorials on how to make handmade cards. Wanda shares her insights on color theory, photo tips, coloring with different mediums, and photos from her travels.. Her blog just passed one million lifetime hits (Congrats!) and she has developed such a fun community through blogging.

Follow: Typepad | Facebook | Twitter | Instagram

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Featured Blog: AirlinerPulse

AirlinerPulse

AirlinerPulse is keeping the pulse of the global Airline Industry. Covering news, analysis, technological innovations and interviews with industry professionals across the aviation and aerospace sectors, AirlinerPulse helps you discover everything you need to know about the global fleet of aircraft and world schedules, as well as insight on current and future market dynamics and drivers with the complete view of the aviation industry.

Follow: Typepad | Facebook | Twitter

 Would you like your blog featured on Everything Typepad? 

Be featured today!


4 Ways Typepad Can Help Promote Your Blog

Typepad can help promote your blog

Promoting your blog can seem like a full time job. Posting to social media is fun, but Typepad can help introduce your blog to a new set of readers! Here are a few different ways Typepad can help you promote your blog.

Become a Guest Blogger

We like to spread our knowledge about Typepad, but we love it when our bloggers share their knowledge as well. Being a guest blogger is a great way to promote your blog and establish credibility as a professional blogger. We like to know what programs help you blog, any tips or tricks you like using in Typepad, and your experience blogging.

 Become a Guest Blogger

 

Shop Typepad

Does your blog help your business? Shop Typepad is our storefront that showcases our bloggers and their shops. This is a great place to support your fellow bloggers and purchase unique gifts for those you love. We love to support our charities, small businesses and indie retailers.

Submit your Business or Organization Today

 

Be interviewed by Typepad

Let us interview you about your experience blogging. Answer a few questions and we will share your interview on Everything Typepad. Share your goals for blogging and what makes your blog unique with everyone. We want to share the story of your blog and what is important to you.

Be Interviewed by Typepad

 

 Be Featured on Everything Typepad

Introduce yourself to other bloggers through Everything Typepad. We will showcase your blog with a great image and a little blurb you write yourself. Tell everyone what makes your blog great and why they should start reading it! We will include links to your blog and social media accounts.

Be Featured Today

 

Four unique ways to promote your blog through Typepad. We love our bloggers and want to help spread the word about your blog. Click a link and get started today.


Using Canva and Picmonkey to create stunning visual content for your blog

Using Canva and Picmonkey to create stunning visual content for your blog

On average, visual content performs 4.4 times better than text based content (Source Chute and Digiday).

Let that fact sink in. If your blog is nothing but text, you may be missing out on readers. Creating visual content can be daunting. At Typepad, we use two great programs, Canva and PicMonkey, to create and edit visual content for our blog. Each site has a free version you can start using today.

Canva long

Canva is a great product to help you create beautiful designs. They have a free version for you to go in and start exploring their countless features. You can customize one of their many templates or start from scratch. They have great tutorials to help get you started using Canva.

The pre-made templates that Typepad uses the most are the Blog Titles and Social Media templates. Preset dimensions make it easy to create visual content that will fit nicely in your blog or social media posts. Canva is also useful in creating infographics. Infographics are a great way to provide information in a visual form. The Typepad team loves to use them, as you can see with our Google Design article, because they are easy for readers to digest a large amount of information visually.

Some examples of visual content created through Canva:

Hunt banner

Email domain

 

 

PM logo

PicMonkey is a creative tool to help you edit images. You have a chance to show your creativity and style. They have a free version for you to start using right away. You can upload an image, add filters, and add text or overlays to an image. PicMonkey is great for editing a profile picture for your About page on your blog or social media sites. One feature we like is the collage feature. This allows you to have multiple images in one to fit into Facebook, Pinterest and blog posts. Their tutorials are easy to follow and can help you take an image and add pizzazz. Don’t monkey around, upload a picture and start today.

An example of images created through PicMonkey:

Brianna quote Laura quote


Now that you have all the tools you need to start adding great images to your blog posts! If there are other free or inexpensive image editing tools you use, let us know in the comments.


4 SEO trends for 2017

4 seo trends

SEO is constantly changing, we all know that, but sometimes it is difficult to keep us up to date regarding new techniques, new strategies, new concepts. If I have learned something after many years working as a SEO consultant is that being good at what you do and at your strategies is as important as keeping your eyes open to don’t let yourself lost at the end of the queue.

So here we are, thinking aloud about what SEO has brought this year.

Analyze your CTR using Google Search Console

GSC is one of SEO basic tools that we all must have, it helps us to analyze the results we can’t measure by our own, and from now on, it will bring some light to our keyword strategy – we will know how many people have looked for the keywords we are using.

Google uses CTR (Click Through Ratio) parameter to evaluate if our page is ready to be shown on the first page of results. If it is low, we may lose our position; if it is high, we will be pushed to the top. So the trend and new rule are very clear: use Google Search Console to measure what is the positioning of your keywords and what is exactly your CTR.

However, there are some handicaps you should all be aware: GSC just keeps your history for 90 days, and Http/https as much as desktop/mobile version must be checked separately.

SEO Mobile

More than 50% of searches made on Google are done through mobile phones, which 20% of them are voice searches. So, how do we adapt our content to this voice search? The answer is easy: if people ask, we should reply.

We have to change our content strategy, our keyword research, our way of thinking. Adapting the way we share our knowledge to be caught by Google as a potential answer.

But it doesn’t depend just on us, it depends on Google too. The team is working on Latent Semantic Indexing, a way to understand what people are saying instead of focusing that much on keywords. If Google figures out what you are asking for, it will give you a more specific answer. So we have to work on this too, try to find synonyms of your keywords. The more options we give to Google, the most chances we have to be on the podium.

Penguin 4.0, now working 24/7

Folks, don’t be afraid! The new version of Penguin has arrived more powerful, more effective, more hours… But it will just penalize a portion of your website if it finds something wrong. Times when Penguin used to punish your whole site are gone, now it will just attack the specific sections in an URL that have misbehaved.

However, the bug will be awake 24/7 so please, watch out your links and try to find them in a more natural way. As we said, Google cares more about quality than quantity as we all should do.

Penguin is a filter Google uses to capture sites that are spamming Google’s search results. Webspammers would use techniques that don’t benefit the user, but makes their link come up higher in the ranking. Penguin 4.0 is their latest update to that filter. For more information on how this work, check out "Penguin is now part of our core algorithm" and “Another step to reward high-quality sites”. 


The less, the better – pills of content

We all give up reading when articles are too long and full of useless words. But it is also true that we have been creating tons of content to spread our seeds around the World Wide Web, and Google has noticed!

Quantity is not always synonymous with quality and that’s what Google wants from us - we have to write good articles in fewer words, we need to be more specific. At the end, users want to keep the whole an important idea in a quick look and don’t spend too much time in reading something that can be summarized.

What do you think about these changes? Have you already started to follow these trends?

This article has been written by Laura Smith, a copywriter for an SEO agency in London.