November 02, 2012
First we build tools, then they build us.
There’s a famous phrase from Canadian philosopher Marshall McLuhan that gets a regular workout in media columns. "The medium is the message" has been quoted so many times that using it is almost a cliché. Media aficionados attempt to interpret this phrase in a number of different ways, and it even has its own Wikipedia article that explains the meaning: "McLuhan describes the content of a medium as a juicy piece of meat carried by the burglar to distract the watchdog of the mind." Looking past the florid writing style and larceny metaphors, McLuhan's point that while we get distracted by content, we can miss the changes and developments that are instigated by the medium itself. This is never more accurate than when applied to mobile. We've had mobile handsets in our pockets for 30 years, and in that time we've been so absorbed with what content we could push onto our handsets, it's only relatively recently that people have started to pay attention to the multi-screen world we now find ourselves in.
McLuhan first used his famous phrase back in 1964, and here we are, almost 50 years later, using our mobiles to consume and experience more media than ever before. We now spend vast amounts of time on the mobile Internet, playing games, streaming media and using apps. The initial discussions about the impact of mobile screens on more traditional media, such as TV, seem to have been put to bed. It turns out that viewers didn't swap one screen for another, they just looked at more of them; often simultaneously.
October 05, 2012
The next three years will see more transformation in marketing than the last 10-15.
- Marc Andreessen, IAB MIXX 2012
We love our mobile devices. Really, really, love them. More than 50 percent of U.S. adults now own a smartphone and nearly 30 percent own tablets. And the connections we’re making with them are intense. Take a recent study that found 53 percent of people check their phones in the morning before showering or even saying "good morning" to their partners. Or the fact that over 26 percent confessed to sleeping with their mobile phones in bed, effectively taking spooning to a whole new level. In another recent study, subjects responded to the sound of their phones as they would the presence of a girlfriend, boyfriend or family member.
Yes, our relationships with our mobile devices are more intimate than ever.
May 04, 2012
If you're not failing every now and again, it's a sign you're not doing anything very innovative. Woody Allen
This is it: the golden moment when digital media can really come into its own. To create a new standard in quality digital publishing, we need to recognize it as an entirely new medium and rethink the relationship between content, editorial design and user experience. Sometimes that means borrowing from and improving on trusted old standards. At other times it means pushing into new frontiers. In the SAY Media Lab, here's how we're seeing this start to happen.
1. Web typography no longer sucks. The rapid adoption of new standards and technologies, as well as the launch of services such as Typekit (or even Google’s free alternative Web Fonts), has essentially fixed the Web’s typography problem and is ushering in a renaissance of editorial design.
2.There is no mobile Web. The separation of desktop and mobile devices is quickly becoming moot. We use our phones to browse the Web from the couch and we work from our laptops while sitting in the park. There’s only one Web. Your publication needs to exist everywhere it does.
3. App or website? Easy decision. We have a simple rule: if it can be done on the Web, build it for the Web; if it can’t, build an app.
April 24, 2012
As the person responsible for guiding TypePad's business and product strategy, GM Jeff Reine knows the business of blogging, and he'll be sharing his insights (and talking about reinvigorating TypePad) at the first annual Products Are Hard conference next week.
Products are Hard focuses on the art of product creation with speakers and audience members from various industries. Speakers and panelists will include product leaders from Zynga, YouTube, Clorox, Wikipedia, Yammer, and several other companies, including SAY Media!
The conference takes place on May 1st at San Francisco's Whitcomb Ballroom. If you're already planning to be there, don't miss Jeff. Not registered yet? You can do that right here this week.
December 25, 2011
Eloise creates fairytale-inspired art that is sure to capture your imagination. You can choose from prints, jewelry, buttons and more. We especially love her new line of stationery that includes adorable journals and bookmarks.
December 24, 2011
The Happiness Project isn't exactly a shop like the others we've featured. But because the spirit of the holidays is about celebrating what makes you happy, we had to include it. Gretchen Rubin believes you can attain happiness by taking small, simple steps every day. She shares tips, quotes and exercises to help you along the path of your own happiness project. Her blog has links to her best-selling book and new 2012 daily calendar.
There's more to discover in the TypePad Shop!
December 23, 2011
December 22, 2011
We'll let Stephanie Ryan's words speak for her blog: "It is my purpose in this life to help inspire others and then in turn myself, using love and the creative arts as a means to heal our spirit and live our truth one small sweet step at a time." Her shop is full of colorful, whimsical art for kids and grown-ups, too.
Santa Claus is coming to town! Maybe he stopped by the TypePad Shop?