Posts categorized "Blogging Business" Feed

The Week in Venn: What Makes Mobile Ad Campaigns Work?

image from saymedia.typepad.com

The next three years will see more transformation in marketing than the last 10-15.

- Marc Andreessen, IAB MIXX 2012

We love our mobile devices. Really, really, love them. More than 50 percent of U.S. adults now own a smartphone and nearly 30 percent own tablets. And the connections we’re making with them are intense. Take a recent study that found 53 percent of people check their phones in the morning before showering or even saying "good morning" to their partners. Or the fact that over 26 percent confessed to sleeping with their mobile phones in bed, effectively taking spooning to a whole new level. In another recent study, subjects responded to the sound of their phones as they would the presence of a girlfriend, boyfriend or family member.

Yes, our relationships with our mobile devices are more intimate than ever.

Read more at SAY Daily's Week in Venn.


7 Things Making Digital Publishing Better Now

image from saymedia.typepad.com

If you're not failing every now and again, it's a sign you're not doing anything very innovative. Woody Allen

This is it: the golden moment when digital media can really come into its own. To create a new standard in quality digital publishing, we need to recognize it as an entirely new medium and rethink the relationship between content, editorial design and user experience. Sometimes that means borrowing from and improving on trusted old standards. At other times it means pushing into new frontiers. In the SAY Media Lab, here's how we're seeing this start to happen.

1. Web typography no longer sucks. The rapid adoption of new standards and technologies, as well as the launch of services such as Typekit (or even Google’s free alternative Web Fonts), has essentially fixed the Web’s typography problem and is ushering in a renaissance of editorial design.

2.There is no mobile Web. The separation of desktop and mobile devices is quickly becoming moot. We use our phones to browse the Web from the couch and we work from our laptops while sitting in the park. There’s only one Web. Your publication needs to exist everywhere it does.

3. App or website? Easy decision. We have a simple rule: if it can be done on the Web, build it for the Web; if it can’t, build an app.

Read more at SAYDAILY's Week In Venn


Headed to the Products Are Hard conference? Hear GM Jeff Reine speak about reinvigorating TypePad!

6a00e551c7a9b488330148c7c91a24970c-250siAs the person responsible for guiding TypePad's business and product strategy, GM Jeff Reine knows the business of blogging, and he'll be sharing his insights (and talking about reinvigorating TypePad) at the first annual Products Are Hard conference next week.

Products are Hard focuses on the art of product creation with speakers and audience members from various industries. Speakers and panelists will include product leaders from Zynga, YouTube, Clorox, Wikipedia, Yammer, and several other companies, including SAY Media!

The conference takes place on May 1st at San Francisco's Whitcomb Ballroom. If you're already planning to be there, don't miss Jeff. Not registered yet? You can do that right here this week.

Want to hear more from TypePad's own Jeff Reine? Follow him on Twitter, and catch his blog here on TypePad.


Featured Shop: The Happiness Project

The Happiness ProjectThe Happiness Project isn't exactly a shop like the others we've featured. But because the spirit of the holidays is about celebrating what makes you happy, we had to include it. Gretchen Rubin believes you can attain happiness by taking small, simple steps every day. She shares tips, quotes and exercises to help you along the path of your own happiness project. Her blog has links to her best-selling book and new 2012 daily calendar.

There's more to discover in the TypePad Shop!


Featured Shop: small sweet steps

small sweet stepsWe'll let Stephanie Ryan's words speak for her blog: "It is my purpose in this life to help inspire others and then in turn myself, using love and the creative arts as a means to heal our spirit and live our truth one small sweet step at a time." Her shop is full of colorful, whimsical art for kids and grown-ups, too.

Santa Claus is coming to town! Maybe he stopped by the TypePad Shop?