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Today is #NationalScavengerHuntDay. We put together a great hunt for you to explore some of the blogs that use Typepad. Take a moment and see if you can find all the answers. If you submit all the correct answers, your name will be entered for a chance to win a prize! Winners will be announced Wed. May 31st. Those that did not get all the answers correct, do not worry! You will be entered to win one of three Typepad T-shirts (probably the best shirt ever!) we are giving away.

Prizes

1st prize: $50 credit to their account
2nd prize: $25 credit to their account
3rd prize: $10 credit to their account.
Honorable mention: 3 Typepad T-shirt

Start the hunt!

  1. We love holding contests! In March, we announced on Everything Typepad the grand prize winner of Typepad's Random Acts of Kindness. What are 3 of the winner's categories?
  2. From our National Pet Day celebration, Smokey helps @KristiEspinasse with her blog... What is the language that Kristi and Smokey help you speak?
  3. Botanical Paper Works has a great renewable idea. We would like to know How It Works. What are the four steps?
  4. On Typepad’s Pinterest page, name one “Words To Live By”.
  5. Who said “I really appreciate the positive, helpful attitude of your staff. Thanks a million!” (Hint: Check Typepad's social media)
  6. The Pet Blog Lady has been with us since 2007, What is the title of her first post?
  7. Newpath Consulting has a great blog post about Typepad. What do they show you how to do?
  8. Laura Smith from GlocMedia recently wrote a great article about the future of SEO. Where is the company located?

Good luck! Submissions are due by Wednesday, May 24th at midnight EST. 

Submit-answers-here


4 SEO trends for 2017

4 seo trends

SEO is constantly changing, we all know that, but sometimes it is difficult to keep us up to date regarding new techniques, new strategies, new concepts. If I have learned something after many years working as a SEO consultant is that being good at what you do and at your strategies is as important as keeping your eyes open to don’t let yourself lost at the end of the queue.

So here we are, thinking aloud about what SEO has brought this year.

Analyze your CTR using Google Search Console

GSC is one of SEO basic tools that we all must have, it helps us to analyze the results we can’t measure by our own, and from now on, it will bring some light to our keyword strategy – we will know how many people have looked for the keywords we are using.

Google uses CTR (Click Through Ratio) parameter to evaluate if our page is ready to be shown on the first page of results. If it is low, we may lose our position; if it is high, we will be pushed to the top. So the trend and new rule are very clear: use Google Search Console to measure what is the positioning of your keywords and what is exactly your CTR.

However, there are some handicaps you should all be aware: GSC just keeps your history for 90 days, and Http/https as much as desktop/mobile version must be checked separately.

SEO Mobile

More than 50% of searches made on Google are done through mobile phones, which 20% of them are voice searches. So, how do we adapt our content to this voice search? The answer is easy: if people ask, we should reply.

We have to change our content strategy, our keyword research, our way of thinking. Adapting the way we share our knowledge to be caught by Google as a potential answer.

But it doesn’t depend just on us, it depends on Google too. The team is working on Latent Semantic Indexing, a way to understand what people are saying instead of focusing that much on keywords. If Google figures out what you are asking for, it will give you a more specific answer. So we have to work on this too, try to find synonyms of your keywords. The more options we give to Google, the most chances we have to be on the podium.

Penguin 4.0, now working 24/7

Folks, don’t be afraid! The new version of Penguin has arrived more powerful, more effective, more hours… But it will just penalize a portion of your website if it finds something wrong. Times when Penguin used to punish your whole site are gone, now it will just attack the specific sections in an URL that have misbehaved.

However, the bug will be awake 24/7 so please, watch out your links and try to find them in a more natural way. As we said, Google cares more about quality than quantity as we all should do.

Penguin is a filter Google uses to capture sites that are spamming Google’s search results. Webspammers would use techniques that don’t benefit the user, but makes their link come up higher in the ranking. Penguin 4.0 is their latest update to that filter. For more information on how this work, check out "Penguin is now part of our core algorithm" and “Another step to reward high-quality sites”. 


The less, the better – pills of content

We all give up reading when articles are too long and full of useless words. But it is also true that we have been creating tons of content to spread our seeds around the World Wide Web, and Google has noticed!

Quantity is not always synonymous with quality and that’s what Google wants from us - we have to write good articles in fewer words, we need to be more specific. At the end, users want to keep the whole an important idea in a quick look and don’t spend too much time in reading something that can be summarized.

What do you think about these changes? Have you already started to follow these trends?

This article has been written by Laura Smith, a copywriter for an SEO agency in London.


25 Mobile Design Principles from Google

Americans spend on average 87 hours a month on their smartphones. That is a lot of time looking at a mobile device. This makes it very important to have a great mobile experience for your readers.

Google teamed up with AnswerLab with the goal to establish mobile site design best practices. They created a great PDF you can download: Principles of Mobile Site Design: Delight Users and Drive Conversions. The 25 principles can be grouped into five sections:

  • Homepage & Site Navigation
  • Site Search
  • Commerce & Conversation
  • Form Entry
  • Usability & Form Factor

 The infographic below shows the principles under the five sections. Below the infographic you will see how you can implement some of these principles on your Typepad blog.

PRINCIPLES OF MOBILE SITE DESIGN

Making your blog mobile responsive is easy within Typepad. We have many beautiful themes you can choose and customize. We recommend you create a test blog and go to the Design tab > Choose a Theme > Design Lab (Responsive) to select and customize one of our mobile themes.

You can create your own homepage by creating a page and then selecting it to be a Landing Page.
You can customize a navigation bar within your theme as well. 

Google can help make searching your site easy! They have a Custom Search Engine feature that you can add to your blog. Readers will be able to search your site with the speed and convenience of Google. Go to Custom Search Engine, then click on the Create a custom search engine button. Paste in the URL to your blog, then click on Create. Next to Add it to your site, click on Get Code. Copy the code and then log in to your Typepad Account. Click on Blog tab, then click on the name of your blog. Click on Design, then the Content tab. Search for the Embed your own HTML module, then click on Add this module. Label the module, then paste in the code. Click on OK, then Save changes.

Going mobile can be the boost you need for your blog. Reach out to us if you have any questions about the Google's design principles and how to implement them. 

Comment for help, or click on Help > New Ticket within your account. 


Help Us Celebrate National Pet Day

PetsHelp us celebrate National Pet Day. All day long we will be posting pictures of our bloggers' pets on social media. We want to flood our social media pages with cute, furry, and unique pet pictures.

We also want to feature all the pet blogs that are hosted on Typepad. Provide your information and you may see your blog highlighted on our social media pages.

As a special thank you, anyone that submits their information will also be added to a drawing to win a free Typepad T-shirt. 

Button your pet

Button your theme

 


Virtual Visibility in a Tangled Web

Virtual viability in a tangled web
GVIn starting my blog, ASK Harriete, in 2008 with Typepad, my goal was simple:
to increase outreach and visibility, offering professional advice in support of the arts and crafts community. That was eight years ago, and since then the Internet has evolved immensely. There are many more websites, apps, tweets, and social networks all competing for viewers. With ever more sophisticated marketing, targeted content, slick attractions, entertaining diversions, and a spectrum of distractions appealing to potential viewers, it is getting harder to be heard amid the many alternative threads of an increasingly tangled web.

But how can you find visibility in such a rapidly changing and ever more tangled web? How can potential readers find my blog or yours?

SEO experts profess both obvious and secret tricks. They claim expertise in statistics and analytics, Black Hat to White Hat, and A / B tests. Google pushes for more traffic with numbers to boost your ranking, but the only thing that Google will tell you is that quality content is key while revealing very little about the algorithms that they use to rank your content.

Developing a blog is more like creating art. The parallels of creativity are clear. Like great art, great blogs provide unique perspectives, building upon familiar themes, but with new, original, and enlightening perspectives. Readers seek authenticity that emerges from consistently presenting a voice that resonates with their own experiences.

In a more literal sense, images are crucial to virtual visibility. But like the written content, the images must be your own authentic constructs. Images taken from generic photo sites are just that… generic images sourced from tags and keywords. They are another person’s vision of their reality, not yours. They are not speaking to your own truth. I never use other people’s images (except as a specific reference with attribution, of course). I make all my own images.

More constructively, images borrowed from another site is copyright infringement. “Borrowing” images is theft. In the Internet world, with so much competition for time and space, everything on your blog must reflect authenticity and honesty, truth and trust.

As a quick solution to images, when I want to illustrate some novel aspect of my content, I create an image of words arranged in colorful or striking fonts. I use my words to reinforce either the title or a provocative sentence. This creative approach works at many levels to elevate your content amidst a tangled web of average. Make your own images!

UnnamedOn a very practical level, images are a major vehicle on Twitter, Facebook, Pinterest, and Instagram. Images readily push your content into the primary social networks and literally bring visual visibility for your blog, even on the tangled web. But to be more effective in these visual platforms, you must have great images that reflect your signature voice. I still use an ancient version of Photoshop, so it is quite likely that even a basic level of image editing software will work for you.

Text based images can be created from any raw material, ranging from old typewriter keys to Scrabble tiles. Elevate your signature style and use it to create images. Be imaginative and think about how you can create your own unique images in your visual voice.

Linking your blog to Twitter, Facebook, and Pinterest is an essential element to maximize your virtual visibility. While a blog offers a platform for posting content and images, I find that posting snippets of my content and images on multiple social platforms generates significant traffic. This leverages the tangled web to your advantage.

Virtical imageCreating images in both vertical and horizontal formats can enhance your reach into different social networking platforms. An extended vertical format works well on Pinterest with a link to my blog. Horizontal images work better for Facebook, where it seems more likely that the conversation and debate picks up steam.

Short excerpts from your blog can connect into social networks. A stand alone blog just doesn’t travel very far on the tangled web. Take a provocative or informative sentence from your blog and share it on your page with an image, title, and link–then your post will travel without you. On Facebook and Pinterest, people will often share your content on their page or Pinterest board. But this is more likely to happen once the content is already posted on a social media platform. Also share posts to other group pages that you know are interested in your content. This has been the most effective way for me to generate visibility for my blog content.

So find your singular voice and type away, finding and revealing your own truth. Create images that support your content, and share in the tangled web. Finding your virtual visibility is a messy process with lots of adventure on the way.

Learn more about Harriete Estel Berman and her blog Ask Harriete by checking out her sites. She creates great blog posts like Search Engines Have No Vision! So Help SEO "SEE" Your Images and Images on your website, Are they lost or found?

 

ASKH


Be Discovered: 3 Sites to Help You Be the Next Big Blogger

Increase blog traffic

When your traffic starts to plateau it can be tough to figure out where you can go to get discovered. You probably have your tried and true sites you are active on, like Facebook, Twitter and LinkedIn. There is more of the internet out there for you to explore. Check out these content sharing and forum sites. Share your knowledge and get traffic to your blog.

Stumbleupon

StumbleUpon is a fun site that shows you different websites that have to do with your interest. A reader will set up an account and select what interests them. Then they click on Stumble and it will show them a site that is similar to their interest. You can easily set up an account and start adding content. When you add your blog post, you can tag what the post is about and add more tags to help it get found.

Stumbleuponbutton

 

Reddit

Reddit (also known as the front page of the internet) is a community of members that submit content for the benefit of the community. Community members will then vote up and comments on each other's posts. There are different interest groups called subreddits. Find a subreddit that you can contribute to. Submit your blog post and comment on others. This is also a great way to find content for your blog and get your content out there. Look at the posts, see if you can write a blog post that would provide insight.

Redditbutton

 

Imgur_logo

Imgur is an image sharing community. You can upload images on Imgur and share them with the community. When you add an image, give it a title and image description. In the image description you can add a link back to your blog post. Use a URL shortener, like Bitly, to keep your description neat. Your image will be up voted or down voted by the community. Turn your blog post into an infographic and promote it on Imgur. Whatever you post on Imgur you want to make sure to provide fun and interesting content, not just an advertisement. 

Imgur button

Tell us the unusual places you go to promote your blog content! 


Be a Guest Blogger for Typepad

Guest Blogger

You have learned a lot from blogging.  Now is your chance to share that experience with other Typepad bloggers. Typepad is looking for Guest Bloggers to speak about their blogging experience.

Content on our blog reaches thousands of bloggers seeking advice on how to use Typepad, best blogging practices and showcasing new Typepad features. We also provide the latest news and blogging trends.

If you are interested in providing your blogging insight we have a few requirements.

Tone of your blog post

All content on our blog must be useful, relevant to our bloggers, and well-written. The tone should be casual and helpful. Think of yourself as sharing knowledge with a friend who may be unfamiliar with the topic. We love posts that have personality and are interesting. Let your voice shine through.

Post Requirements

There are no topic requirements, but your post should be helpful to other bloggers. It can be about your own blogging experience, use of a Typepad feature, or a 3rd party feature that has helped your blog. If you are unsure if a topic is appropriate, ask us. Let us know why you think the topic is beneficial to Everything Typepad readers and we would be happy to speak with you about it.

The post should not be more than 1,000 words. It should be about one topic, singular in focus. We like our posts to include one main image. If you cannot provide an image, we can provide a stock image for you. The content has to be unique, and written by you.

The post should be formatted for the web. Please use short paragraphs, subheadlines, and bullet points when needed. Include real world examples if you can. We will edit for quality, spelling, grammar, structure, and flow. If major revisions are necessary, we will contact you.

Talking about yourself and your blog

At the end of the post you are welcome to include a little blurb about yourself and your blog. Please keep it short and include one link back to your blog. You are welcome to include a logo or an image of yourself in this section.

Submitting your article

After you submit your blog post idea, you will receive an email from Typepad with instructions on how to submit your full article. You will be asked to put your article in the body of an email, with images attached to the email. 

The blog post will be featured on Everything Typepad and promoted on all of Typepad’s social media sites.

Get started writing!

Button_submit-your-blog-post-idea


Typepad on Pinterest: B'sue Boutiques Jewelry Making Outside The Box

Screen Shot 2016-07-09 at 10.35.00 AM

Did you know Typepad is on Pinterest? It's true! We love pinning and repinning great content from Typepad blogs in every genre, and we're always looking for great, inspirational content. Are you on Pinterest? Drop your link in the comments, and don't forget to follow Typepad right here! If you're not on Pinterest yet, check it out - it's a great way to promote your blog and connect with others!

Want some inspiration? Check out our featured pinner, B'sue Boutiques Jewelry Making Outside the Box.

Brenda Sue, or B'Sue, has been making jewelry for 27 years, first as an antique dealer starting with found vintage pieces and then using find unique components to make a unique accessory.  She shares her knowledge now in teaching others how to create their own jewelry pieces. 

FOLLOW: Blog | Pinterest

Want to promote your Pinterest account on your Typepad blog? Just go to Blogs > Content and add the Pinterest Widget to your Sidebar via the center menu. While you're there, make your blog posts "pinable" by adding the Pin It button to your post footers.

Want even more? Learn how to promote your blog on Pinterest and follow Typepad at www.pinterest.com/typepad.


Typepad on Pinterest: Rose Notes

Screen Shot 2016-06-21 at 5.27.09 PM

Did you know Typepad is on Pinterest? It's true! We love pinning and repinning great content from Typepad blogs in every genre, and we're always looking for great, inspirational content. Are you on Pinterest? Drop your link in the comments, and don't forget to follow Typepad right here! If you're not on Pinterest yet, check it out - it's a great way to promote your blog and connect with others!

Want some inspiration? Check out our featured pinner, Rose Notes.

Meet Carolyn Parker, she loves roses!  She is the author of The Poetry of Roses and R is for Rose-Reflections from a Passional Rose Lover. Her blog is a collection of photography taken from her garden and her Pinterest is a collection of these images as well as other botanical delights.

FOLLOW: Blog | Pinterest

Want to promote your Pinterest account on your Typepad blog? Just go to Blogs > Content and add the Pinterest Widget to your Sidebar via the center menu. While you're there, make your blog posts "pinable" by adding the Pin It button to your post footers.

Want even more? Learn how to promote your blog on Pinterest and follow Typepad at www.pinterest.com/typepad.


Typepad on Pinterest: pi'lo

Screen Shot 2016-06-07 at 7.27.54 PM

Did you know Typepad is on Pinterest? It's true! We love pinning and repinning great content from Typepad blogs in every genre, and we're always looking for great, inspirational content. Are you on Pinterest? Drop your link in the comments, and don't forget to follow Typepad right here! If you're not on Pinterest yet, check it out - it's a great way to promote your blog and connect with others!


Want some inspiration? Check out our featured pinner, pi'lo.


Heather Shaw is a Home Product Designer and maker from Toronto.  Her style is a reflection of her personal taste which is clean, simple, and classic.


FOLLOW: Blog | Pinterest



Want to promote your Pinterest account on your Typepad blog? Just go to Blogs > Content and add the Pinterest Widget to your Sidebar via the center menu. While you're there, make your blog posts "pinable" by adding the Pin It button to your post footers.


Want even more? Learn how to promote your blog on Pinterest and follow Typepad at www.pinterest.com/typepad.