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Open this post... Just Because

Just Because (2)

Today is the day to do something just because you want to. Something you may have been putting off or something you never thought about doing.

Because we love our bloggers and cannot wait to meet new bloggers we are offering a Just Because promotion.

Current Typepad Bloggers

Down arrowWe will add a $10 credit to the first 50 bloggers who comment below what they did 'Just Because' along with their Typepad blog URL (promote your blog and help us find your account!).  The credit will be applied to your account before the end of August 2017. This is only for current Typepad Bloggers.

New Typepad Blogger

Your ‘Just Because’ may be to start a blog today! We are going to give you a 30 day free trial with no credit/debit card required. Get started today… Just Because!

When setting up your account use the promo code JUSTBCTYPEPAD. This promo code is only available for Plus and Unlimited plans. You will be asked to enter a credit/debit card after the trial is over.

Make sure to share this great deal on your social media sites! Use the #JustBecauseTypepad to share with other Typepad bloggers or new bloggers! 


Featured Blog: Don't Mess With Taxes

Don't mess with taxes logo

You can count on Death and Taxes….

You can also count on Don’t Mess With Taxes to provide great tax advice and news that is fun and humorous. Key Bell runs a personal finance blog that focuses on taxes, with the goal of helping people reduce their federal and state tax bill. Everyone loves more money! Follow her blog for tax stories, legislation, updates and daily/weekly tax tips. She is a veteran of taxes and Typepad, been a member since November 2005.

Follow: Typepad | Facebook | Twitter | Pinterest | Tumblr

Would you like your blog featured on Everything Typepad?

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Featured Blog: Social Embers

Social Embers

Social Embers is about death and technology. We all leave a digital footprint and Social Embers help to navigate what to do with that digital footprint once a loved one has passed.  Many people in the US and the UK now use social media to communicate. When someone passes it may be hard to go through their physical property; Social Embers provides information to sort through their digital property.  Digital bereavement will be more and more important as those that have grown up in the digital age start to get older and pass. Learn more about what to do to preserve your digital memories for your loved ones from Social Embers.

Follow: Typepad | Facebook | Twitter | Instagram

Would you like your blog featured on Everything Typepad?

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4 Ways Typepad Can Help Promote Your Blog

Typepad can help promote your blog

Promoting your blog can seem like a full time job. Posting to social media is fun, but Typepad can help introduce your blog to a new set of readers! Here are a few different ways Typepad can help you promote your blog.

Become a Guest Blogger

We like to spread our knowledge about Typepad, but we love it when our bloggers share their knowledge as well. Being a guest blogger is a great way to promote your blog and establish credibility as a professional blogger. We like to know what programs help you blog, any tips or tricks you like using in Typepad, and your experience blogging.

 Become a Guest Blogger

 

Shop Typepad

Does your blog help your business? Shop Typepad is our storefront that showcases our bloggers and their shops. This is a great place to support your fellow bloggers and purchase unique gifts for those you love. We love to support our charities, small businesses and indie retailers.

Submit your Business or Organization Today

 

Be interviewed by Typepad

Let us interview you about your experience blogging. Answer a few questions and we will share your interview on Everything Typepad. Share your goals for blogging and what makes your blog unique with everyone. We want to share the story of your blog and what is important to you.

Be Interviewed by Typepad

 

 Be Featured on Everything Typepad

Introduce yourself to other bloggers through Everything Typepad. We will showcase your blog with a great image and a little blurb you write yourself. Tell everyone what makes your blog great and why they should start reading it! We will include links to your blog and social media accounts.

Be Featured Today

 

Four unique ways to promote your blog through Typepad. We love our bloggers and want to help spread the word about your blog. Click a link and get started today.


Using Canva and Picmonkey to create stunning visual content for your blog

Using Canva and Picmonkey to create stunning visual content for your blog

On average, visual content performs 4.4 times better than text based content (Source Chute and Digiday).

Let that fact sink in. If your blog is nothing but text, you may be missing out on readers. Creating visual content can be daunting. At Typepad, we use two great programs, Canva and PicMonkey, to create and edit visual content for our blog. Each site has a free version you can start using today.

Canva long

Canva is a great product to help you create beautiful designs. They have a free version for you to go in and start exploring their countless features. You can customize one of their many templates or start from scratch. They have great tutorials to help get you started using Canva.

The pre-made templates that Typepad uses the most are the Blog Titles and Social Media templates. Preset dimensions make it easy to create visual content that will fit nicely in your blog or social media posts. Canva is also useful in creating infographics. Infographics are a great way to provide information in a visual form. The Typepad team loves to use them, as you can see with our Google Design article, because they are easy for readers to digest a large amount of information visually.

Some examples of visual content created through Canva:

Hunt banner

Email domain

 

 

PM logo

PicMonkey is a creative tool to help you edit images. You have a chance to show your creativity and style. They have a free version for you to start using right away. You can upload an image, add filters, and add text or overlays to an image. PicMonkey is great for editing a profile picture for your About page on your blog or social media sites. One feature we like is the collage feature. This allows you to have multiple images in one to fit into Facebook, Pinterest and blog posts. Their tutorials are easy to follow and can help you take an image and add pizzazz. Don’t monkey around, upload a picture and start today.

An example of images created through PicMonkey:

Brianna quote Laura quote


Now that you have all the tools you need to start adding great images to your blog posts! If there are other free or inexpensive image editing tools you use, let us know in the comments.


Join The Hunt

Hunt banner

Today is #NationalScavengerHuntDay. We put together a great hunt for you to explore some of the blogs that use Typepad. Take a moment and see if you can find all the answers. If you submit all the correct answers, your name will be entered for a chance to win a prize! Winners will be announced Wed. May 31st. Those that did not get all the answers correct, do not worry! You will be entered to win one of three Typepad T-shirts (probably the best shirt ever!) we are giving away.

Prizes

1st prize: $50 credit to their account
2nd prize: $25 credit to their account
3rd prize: $10 credit to their account.
Honorable mention: 3 Typepad T-shirt

Start the hunt!

  1. We love holding contests! In March, we announced on Everything Typepad the grand prize winner of Typepad's Random Acts of Kindness. What are 3 of the winner's categories?
  2. From our National Pet Day celebration, Smokey helps @KristiEspinasse with her blog... What is the language that Kristi and Smokey help you speak?
  3. Botanical Paper Works has a great renewable idea. We would like to know How It Works. What are the four steps?
  4. On Typepad’s Pinterest page, name one “Words To Live By”.
  5. Who said “I really appreciate the positive, helpful attitude of your staff. Thanks a million!” (Hint: Check Typepad's social media)
  6. The Pet Blog Lady has been with us since 2007, What is the title of her first post?
  7. Newpath Consulting has a great blog post about Typepad. What do they show you how to do?
  8. Laura Smith from GlocMedia recently wrote a great article about the future of SEO. Where is the company located?

Good luck! Submissions are due by Wednesday, May 24th at midnight EST. 

Submit-answers-here


4 SEO trends for 2017

4 seo trends

SEO is constantly changing, we all know that, but sometimes it is difficult to keep us up to date regarding new techniques, new strategies, new concepts. If I have learned something after many years working as a SEO consultant is that being good at what you do and at your strategies is as important as keeping your eyes open to don’t let yourself lost at the end of the queue.

So here we are, thinking aloud about what SEO has brought this year.

Analyze your CTR using Google Search Console

GSC is one of SEO basic tools that we all must have, it helps us to analyze the results we can’t measure by our own, and from now on, it will bring some light to our keyword strategy – we will know how many people have looked for the keywords we are using.

Google uses CTR (Click Through Ratio) parameter to evaluate if our page is ready to be shown on the first page of results. If it is low, we may lose our position; if it is high, we will be pushed to the top. So the trend and new rule are very clear: use Google Search Console to measure what is the positioning of your keywords and what is exactly your CTR.

However, there are some handicaps you should all be aware: GSC just keeps your history for 90 days, and Http/https as much as desktop/mobile version must be checked separately.

SEO Mobile

More than 50% of searches made on Google are done through mobile phones, which 20% of them are voice searches. So, how do we adapt our content to this voice search? The answer is easy: if people ask, we should reply.

We have to change our content strategy, our keyword research, our way of thinking. Adapting the way we share our knowledge to be caught by Google as a potential answer.

But it doesn’t depend just on us, it depends on Google too. The team is working on Latent Semantic Indexing, a way to understand what people are saying instead of focusing that much on keywords. If Google figures out what you are asking for, it will give you a more specific answer. So we have to work on this too, try to find synonyms of your keywords. The more options we give to Google, the most chances we have to be on the podium.

Penguin 4.0, now working 24/7

Folks, don’t be afraid! The new version of Penguin has arrived more powerful, more effective, more hours… But it will just penalize a portion of your website if it finds something wrong. Times when Penguin used to punish your whole site are gone, now it will just attack the specific sections in an URL that have misbehaved.

However, the bug will be awake 24/7 so please, watch out your links and try to find them in a more natural way. As we said, Google cares more about quality than quantity as we all should do.

Penguin is a filter Google uses to capture sites that are spamming Google’s search results. Webspammers would use techniques that don’t benefit the user, but makes their link come up higher in the ranking. Penguin 4.0 is their latest update to that filter. For more information on how this work, check out "Penguin is now part of our core algorithm" and “Another step to reward high-quality sites”. 


The less, the better – pills of content

We all give up reading when articles are too long and full of useless words. But it is also true that we have been creating tons of content to spread our seeds around the World Wide Web, and Google has noticed!

Quantity is not always synonymous with quality and that’s what Google wants from us - we have to write good articles in fewer words, we need to be more specific. At the end, users want to keep the whole an important idea in a quick look and don’t spend too much time in reading something that can be summarized.

What do you think about these changes? Have you already started to follow these trends?

This article has been written by Laura Smith, a copywriter for an SEO agency in London.


25 Mobile Design Principles from Google

Americans spend on average 87 hours a month on their smartphones. That is a lot of time looking at a mobile device. This makes it very important to have a great mobile experience for your readers.

Google teamed up with AnswerLab with the goal to establish mobile site design best practices. They created a great PDF you can download: Principles of Mobile Site Design: Delight Users and Drive Conversions. The 25 principles can be grouped into five sections:

  • Homepage & Site Navigation
  • Site Search
  • Commerce & Conversation
  • Form Entry
  • Usability & Form Factor

 The infographic below shows the principles under the five sections. Below the infographic you will see how you can implement some of these principles on your Typepad blog.

PRINCIPLES OF MOBILE SITE DESIGN

Making your blog mobile responsive is easy within Typepad. We have many beautiful themes you can choose and customize. We recommend you create a test blog and go to the Design tab > Choose a Theme > Design Lab (Responsive) to select and customize one of our mobile themes.

You can create your own homepage by creating a page and then selecting it to be a Landing Page.
You can customize a navigation bar within your theme as well. 

Google can help make searching your site easy! They have a Custom Search Engine feature that you can add to your blog. Readers will be able to search your site with the speed and convenience of Google. Go to Custom Search Engine, then click on the Create a custom search engine button. Paste in the URL to your blog, then click on Create. Next to Add it to your site, click on Get Code. Copy the code and then log in to your Typepad Account. Click on Blog tab, then click on the name of your blog. Click on Design, then the Content tab. Search for the Embed your own HTML module, then click on Add this module. Label the module, then paste in the code. Click on OK, then Save changes.

Going mobile can be the boost you need for your blog. Reach out to us if you have any questions about the Google's design principles and how to implement them. 

Comment for help, or click on Help > New Ticket within your account. 


Help Us Celebrate National Pet Day

PetsHelp us celebrate National Pet Day. All day long we will be posting pictures of our bloggers' pets on social media. We want to flood our social media pages with cute, furry, and unique pet pictures.

We also want to feature all the pet blogs that are hosted on Typepad. Provide your information and you may see your blog highlighted on our social media pages.

As a special thank you, anyone that submits their information will also be added to a drawing to win a free Typepad T-shirt. 

Button your pet

Button your theme

 


Virtual Visibility in a Tangled Web

Virtual viability in a tangled web
GVIn starting my blog, ASK Harriete, in 2008 with Typepad, my goal was simple:
to increase outreach and visibility, offering professional advice in support of the arts and crafts community. That was eight years ago, and since then the Internet has evolved immensely. There are many more websites, apps, tweets, and social networks all competing for viewers. With ever more sophisticated marketing, targeted content, slick attractions, entertaining diversions, and a spectrum of distractions appealing to potential viewers, it is getting harder to be heard amid the many alternative threads of an increasingly tangled web.

But how can you find visibility in such a rapidly changing and ever more tangled web? How can potential readers find my blog or yours?

SEO experts profess both obvious and secret tricks. They claim expertise in statistics and analytics, Black Hat to White Hat, and A / B tests. Google pushes for more traffic with numbers to boost your ranking, but the only thing that Google will tell you is that quality content is key while revealing very little about the algorithms that they use to rank your content.

Developing a blog is more like creating art. The parallels of creativity are clear. Like great art, great blogs provide unique perspectives, building upon familiar themes, but with new, original, and enlightening perspectives. Readers seek authenticity that emerges from consistently presenting a voice that resonates with their own experiences.

In a more literal sense, images are crucial to virtual visibility. But like the written content, the images must be your own authentic constructs. Images taken from generic photo sites are just that… generic images sourced from tags and keywords. They are another person’s vision of their reality, not yours. They are not speaking to your own truth. I never use other people’s images (except as a specific reference with attribution, of course). I make all my own images.

More constructively, images borrowed from another site is copyright infringement. “Borrowing” images is theft. In the Internet world, with so much competition for time and space, everything on your blog must reflect authenticity and honesty, truth and trust.

As a quick solution to images, when I want to illustrate some novel aspect of my content, I create an image of words arranged in colorful or striking fonts. I use my words to reinforce either the title or a provocative sentence. This creative approach works at many levels to elevate your content amidst a tangled web of average. Make your own images!

UnnamedOn a very practical level, images are a major vehicle on Twitter, Facebook, Pinterest, and Instagram. Images readily push your content into the primary social networks and literally bring visual visibility for your blog, even on the tangled web. But to be more effective in these visual platforms, you must have great images that reflect your signature voice. I still use an ancient version of Photoshop, so it is quite likely that even a basic level of image editing software will work for you.

Text based images can be created from any raw material, ranging from old typewriter keys to Scrabble tiles. Elevate your signature style and use it to create images. Be imaginative and think about how you can create your own unique images in your visual voice.

Linking your blog to Twitter, Facebook, and Pinterest is an essential element to maximize your virtual visibility. While a blog offers a platform for posting content and images, I find that posting snippets of my content and images on multiple social platforms generates significant traffic. This leverages the tangled web to your advantage.

Virtical imageCreating images in both vertical and horizontal formats can enhance your reach into different social networking platforms. An extended vertical format works well on Pinterest with a link to my blog. Horizontal images work better for Facebook, where it seems more likely that the conversation and debate picks up steam.

Short excerpts from your blog can connect into social networks. A stand alone blog just doesn’t travel very far on the tangled web. Take a provocative or informative sentence from your blog and share it on your page with an image, title, and link–then your post will travel without you. On Facebook and Pinterest, people will often share your content on their page or Pinterest board. But this is more likely to happen once the content is already posted on a social media platform. Also share posts to other group pages that you know are interested in your content. This has been the most effective way for me to generate visibility for my blog content.

So find your singular voice and type away, finding and revealing your own truth. Create images that support your content, and share in the tangled web. Finding your virtual visibility is a messy process with lots of adventure on the way.

Learn more about Harriete Estel Berman and her blog Ask Harriete by checking out her sites. She creates great blog posts like Search Engines Have No Vision! So Help SEO "SEE" Your Images and Images on your website, Are they lost or found?

 

ASKH