Featured Blog: AirlinerPulse

AirlinerPulse

AirlinerPulse is keeping the pulse of the global Airline Industry. Covering news, analysis, technological innovations and interviews with industry professionals across the aviation and aerospace sectors, AirlinerPulse helps you discover everything you need to know about the global fleet of aircraft and world schedules, as well as insight on current and future market dynamics and drivers with the complete view of the aviation industry.

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Promote your Book, Shop, or other items in sidebar with a linked image

Promote

Do you have a book, online shop, or website that you want to promote on your blog? A great way to highlight a link to an outside website is with a compelling graphic in your sidebar. Typepad makes adding a linked image to your sidebar easy with the Add a Sidebar Image module.

At Design > Content, select the Widgets category, choose the Add a Sidebar Image module, and click the Add this module button. A pop-up box will open with several options.

Insert Sidebar Image

  • Label: The label will not appear on your blog though it will help to identify the module at Design > Content.
  • Caption: The caption will appear below the image in the sidebar.
  • Target URL: Enter the URL, including the http://, for the location the image is to link.
  • Link options:
    • Open original image in a pop-up: This option will open the original image in a pop-up window. You would not select this option if you want the image to link to an outside website.
    • Open Target URL in a new tab/window: This option is recommended to link to your book, online shop, or other website that you wish to highlight. Clicking the image will open the outside website in a new tab or window.
    • Open Target URL in the same tab/window: With this option, clicking the image will open the link in the same window. This is not recommended as the reader will be directed away from your blog.
    • No link. Do not open a pop-up or tab/window: The image will not be a link with this option.

Most likely you will want to select the Open Target URL in a new tab/window option. Next, you will upload the image you want to link. Click the Upload Image button. Click the Choose File or Browse button to view and select the image file from your computer.

Insert Image

Click Insert Image and then click OK. Drag the module to the preferred location in the sidebar. Finally, click Save Changes to update the published blog with the new module.

Now, you have promoted your items for sale or outside website with an image that will grab a visitor's attention!


New Feature: Embed Instagram Posts

Instagram and Typepad

Today we are excited to share with everyone our new Instagram feature. You can now embed posts from your Instagram or someone you follow. This is great when discussing latest news or showing your readers "behind the scenes" of your blog! Working from your desktop or your mobile device, you can add your Instagram posts for your readers!

Add an Instagram post to your blog

From the Compose page, click on the Instagram button. In the pop up, paste in the embed code from Instagram. Click on Ok. Super easy!

Embed Instagram

Get Your Instagram Embed Code Typepad Tip Instagram

Not sure how to get the embed code from Instagram? We can show you! From your browser (either on your desktop or mobile device) go to your Instagram account.

From your browser, you can go to any Instagram account (including yours) if you know the username. Go to the URL http://instagram.com/username (replace the username with the Instagram username.)

Click on the image you want to embed to view the three dots. Click on the three dots and then click on the Embed button. Click on Copy Embed Code. 

Embed code from Instagram

Copy the code Instagram provides, then go back to Typepad and paste it in. 

This is a perfect way to introduce your readers to your Instagram and we hope you love it just as much as we do! Feel free to leave us a comment so we know how you like using this new feature. If you have any suggestions for ways we can improve it, make sure to leave comments on that too! If you need more information about embedding your Instagram post, check out the Knowledge Base. As always, the support team is here to help you out. You can open a help ticket with any questions to get one-on-one support.


4 Ways Typepad Can Help Promote Your Blog

Typepad can help promote your blog

Promoting your blog can seem like a full time job. Posting to social media is fun, but Typepad can help introduce your blog to a new set of readers! Here are a few different ways Typepad can help you promote your blog.

Become a Guest Blogger

We like to spread our knowledge about Typepad, but we love it when our bloggers share their knowledge as well. Being a guest blogger is a great way to promote your blog and establish credibility as a professional blogger. We like to know what programs help you blog, any tips or tricks you like using in Typepad, and your experience blogging.

 Become a Guest Blogger

 

Shop Typepad

Does your blog help your business? Shop Typepad is our storefront that showcases our bloggers and their shops. This is a great place to support your fellow bloggers and purchase unique gifts for those you love. We love to support our charities, small businesses and indie retailers.

Submit your Business or Organization Today

 

Be interviewed by Typepad

Let us interview you about your experience blogging. Answer a few questions and we will share your interview on Everything Typepad. Share your goals for blogging and what makes your blog unique with everyone. We want to share the story of your blog and what is important to you.

Be Interviewed by Typepad

 

 Be Featured on Everything Typepad

Introduce yourself to other bloggers through Everything Typepad. We will showcase your blog with a great image and a little blurb you write yourself. Tell everyone what makes your blog great and why they should start reading it! We will include links to your blog and social media accounts.

Be Featured Today

 

Four unique ways to promote your blog through Typepad. We love our bloggers and want to help spread the word about your blog. Click a link and get started today.


Using Canva and Picmonkey to create stunning visual content for your blog

Using Canva and Picmonkey to create stunning visual content for your blog

On average, visual content performs 4.4 times better than text based content (Source Chute and Digiday).

Let that fact sink in. If your blog is nothing but text, you may be missing out on readers. Creating visual content can be daunting. At Typepad, we use two great programs, Canva and PicMonkey, to create and edit visual content for our blog. Each site has a free version you can start using today.

Canva long

Canva is a great product to help you create beautiful designs. They have a free version for you to go in and start exploring their countless features. You can customize one of their many templates or start from scratch. They have great tutorials to help get you started using Canva.

The pre-made templates that Typepad uses the most are the Blog Titles and Social Media templates. Preset dimensions make it easy to create visual content that will fit nicely in your blog or social media posts. Canva is also useful in creating infographics. Infographics are a great way to provide information in a visual form. The Typepad team loves to use them, as you can see with our Google Design article, because they are easy for readers to digest a large amount of information visually.

Some examples of visual content created through Canva:

Hunt banner

Email domain

 

 

PM logo

PicMonkey is a creative tool to help you edit images. You have a chance to show your creativity and style. They have a free version for you to start using right away. You can upload an image, add filters, and add text or overlays to an image. PicMonkey is great for editing a profile picture for your About page on your blog or social media sites. One feature we like is the collage feature. This allows you to have multiple images in one to fit into Facebook, Pinterest and blog posts. Their tutorials are easy to follow and can help you take an image and add pizzazz. Don’t monkey around, upload a picture and start today.

An example of images created through PicMonkey:

Brianna quote Laura quote


Now that you have all the tools you need to start adding great images to your blog posts! If there are other free or inexpensive image editing tools you use, let us know in the comments.


Images turned sideways? A quick image tip.

Composing posts with a smartphone or tablet is a common occurrence these days. What do you do, then, when your image orientation isn't saved and those uploaded images are turned on their side? Our integration of the Aviary image editor is a quick solution to fix the orientation of your image.

After you've inserted your image, and you notice that the image is showing in the incorrect orientation, simply double-click the image. The Aviary image editor will pop up in a window, presenting additional image editing options. One of the first options shown is the Orientation tool, which is what you will use to rotate the image left, right, or flip it top to bottom.

Change orientation of sideways image
Orientation tool will help rotate your image to the correct orientation.

After you click the Orientation tool icon, the pop up will change and present you the options to correct the orientation of your image. In our example, we clicked the left rotate option to get our image into the correct orientation.

Image is rotated

Simply click the Apply/Save button to save your change and return to the compose editor. All in all, the process takes less than a minute to complete and get you back to composing your post.

Do you have a favorite Aviary feature that helps you with your compose experience? Any image tips you think would be helpful to a new blogger? Feel free to share in the comments below!


What Mobile Designs Exist For Me to Use?

If you've been following our recent posts about mobile designs, you're now familiar with how to switch to a mobile design and you've learned some design principles to apply to your new mobile design.

We're now going to give you an overview of each mobile design option we have to help you figure out which one will work best for you and your blog.

First we have Snap:

Snap
Red Snap

Snap is a simple design, with twelve different accents colors for you to choose from.  If you like having a minimalist blog, this one is a good choice for you.

Next up is Sol:

Sol
Birdseye Blue

Sol is also of a minimalist nature, but adds more color to your blog, making it stand out.  It has ten different colors from you to choose from, so you can find the perfect color for your blog.

Next up is our Design Lab.  Here's a few examples of the variety you'll see:

Nimbles
Some Design Lab Options

In total, there are eighteen pre-made designs for you to choose from.  They include options with banners and without banners, in darker and lighter colors, and everything in between.

Like one of the pre-made designs but want a different banner or want to make other design changes?  Then choose the design you want to edit, apply it to your blog, and go to Design > Style.  There you can make all the changes you wish, without even needing to use CSS.  Simply select an option like Navigation or Sidebar and edit to your heart's content.

Also under the Style tab, you can find a selection of pre-made Color and Font collections.  This gives you the option to choose even more pre-made design options and apply them easily to your blog.

Colors_collection
Colors Collection

Finally, you can also use our Theme Builder's Responsive option:

Theme_responsive
Theme Builder Responsive Design

This allows you to use the familiar Theme Builder, but also make your design responsive.  If you're scared to dive into the Design Lab, but still want a responsive design, you can use this as a beginner step.

As you can see, there's a great many options for responsive designs with Typepad! You can find more information in our Knowledge Base or open a help ticket if you have any more questions or need more assistance.


Join The Hunt

Hunt banner

Today is #NationalScavengerHuntDay. We put together a great hunt for you to explore some of the blogs that use Typepad. Take a moment and see if you can find all the answers. If you submit all the correct answers, your name will be entered for a chance to win a prize! Winners will be announced Wed. May 31st. Those that did not get all the answers correct, do not worry! You will be entered to win one of three Typepad T-shirts (probably the best shirt ever!) we are giving away.

Prizes

1st prize: $50 credit to their account
2nd prize: $25 credit to their account
3rd prize: $10 credit to their account.
Honorable mention: 3 Typepad T-shirt

Start the hunt!

  1. We love holding contests! In March, we announced on Everything Typepad the grand prize winner of Typepad's Random Acts of Kindness. What are 3 of the winner's categories?
  2. From our National Pet Day celebration, Smokey helps @KristiEspinasse with her blog... What is the language that Kristi and Smokey help you speak?
  3. Botanical Paper Works has a great renewable idea. We would like to know How It Works. What are the four steps?
  4. On Typepad’s Pinterest page, name one “Words To Live By”.
  5. Who said “I really appreciate the positive, helpful attitude of your staff. Thanks a million!” (Hint: Check Typepad's social media)
  6. The Pet Blog Lady has been with us since 2007, What is the title of her first post?
  7. Newpath Consulting has a great blog post about Typepad. What do they show you how to do?
  8. Laura Smith from GlocMedia recently wrote a great article about the future of SEO. Where is the company located?

Good luck! Submissions are due by Wednesday, May 24th at midnight EST. 

Submit-answers-here


How Do I Switch to a Mobile Design?

A request that we get frequently in our Help Tickets is "Can I switch my design to something mobile-friendly?"  The answer is: YES! And it is easier than you think! With your Typepad account, all of your blog designs are saved. You can apply your saved design to a current, new, or multiple blogs.  

To switch your blog to a mobile-friendly, or Responsive design, we recommend first creating a test blog. When it comes time to pick a design for your test blog under the "Design" tab, we have a huge selection of pre-made designs under the category "Design Lab (Responsive).  We have a selection of pre-made designs under the category "Design Lab (Responsive)":

Screen Shot 2017-05-08 at 3.15.01 PM

These pre-made designs can be a starting point for editing and customizing a new design for your blog using the Design Lab at Design > Style.  The Design Lab was created so you do not need to use CSS to make customizations to your design. 

Screen Shot 2017-05-18 at 4.48.42 PM

In addition to these themes, you can also set up a mobile design using the themes Snap, Sol, and the "Responsive" option of Theme Builder.

OK! You selected your design, layout, and applied it to your test blog.  There are plenty of ways to customize these themes the Design Lab and CSS if you have an Unlimited Plan or higher.  If you have joined the Beta team, you can take advantage of the "Style" option for Nimble Design Lab, which allows you to customize your design without the use of any code. 

Once you have your Responsive design just perfect for the world to see, it is time to apply it to your main blog.  Last Summer we shared tips on how to manage your saved blog designs, which you can apply here.  Switch over to the blog you want to make mobile-friendly and click the Design tab.  Scroll down to "Your Designs" and look for the Thumbnail for your new responsive design: 

Screen Shot 2017-05-08 at 3.50.14 PM

Click "Actions", in the drop-down menu, choose "Apply."  Once you click this, the page will refresh with the message "The selected design has been applied to your blog. View your blog" on top.  Congratulations! You just made your blog mobile-friendly! 

A quick note, if you want to make all of your blogs in your account Responsive, you can follow the steps listed.  We do recommend creating a duplicate design for each blog (click "Actions > Duplicate") in case you want to make a design change for one blog but not have it apply towards the other blogs.


4 SEO trends for 2017

4 seo trends

SEO is constantly changing, we all know that, but sometimes it is difficult to keep us up to date regarding new techniques, new strategies, new concepts. If I have learned something after many years working as a SEO consultant is that being good at what you do and at your strategies is as important as keeping your eyes open to don’t let yourself lost at the end of the queue.

So here we are, thinking aloud about what SEO has brought this year.

Analyze your CTR using Google Search Console

GSC is one of SEO basic tools that we all must have, it helps us to analyze the results we can’t measure by our own, and from now on, it will bring some light to our keyword strategy – we will know how many people have looked for the keywords we are using.

Google uses CTR (Click Through Ratio) parameter to evaluate if our page is ready to be shown on the first page of results. If it is low, we may lose our position; if it is high, we will be pushed to the top. So the trend and new rule are very clear: use Google Search Console to measure what is the positioning of your keywords and what is exactly your CTR.

However, there are some handicaps you should all be aware: GSC just keeps your history for 90 days, and Http/https as much as desktop/mobile version must be checked separately.

SEO Mobile

More than 50% of searches made on Google are done through mobile phones, which 20% of them are voice searches. So, how do we adapt our content to this voice search? The answer is easy: if people ask, we should reply.

We have to change our content strategy, our keyword research, our way of thinking. Adapting the way we share our knowledge to be caught by Google as a potential answer.

But it doesn’t depend just on us, it depends on Google too. The team is working on Latent Semantic Indexing, a way to understand what people are saying instead of focusing that much on keywords. If Google figures out what you are asking for, it will give you a more specific answer. So we have to work on this too, try to find synonyms of your keywords. The more options we give to Google, the most chances we have to be on the podium.

Penguin 4.0, now working 24/7

Folks, don’t be afraid! The new version of Penguin has arrived more powerful, more effective, more hours… But it will just penalize a portion of your website if it finds something wrong. Times when Penguin used to punish your whole site are gone, now it will just attack the specific sections in an URL that have misbehaved.

However, the bug will be awake 24/7 so please, watch out your links and try to find them in a more natural way. As we said, Google cares more about quality than quantity as we all should do.

Penguin is a filter Google uses to capture sites that are spamming Google’s search results. Webspammers would use techniques that don’t benefit the user, but makes their link come up higher in the ranking. Penguin 4.0 is their latest update to that filter. For more information on how this work, check out "Penguin is now part of our core algorithm" and “Another step to reward high-quality sites”. 


The less, the better – pills of content

We all give up reading when articles are too long and full of useless words. But it is also true that we have been creating tons of content to spread our seeds around the World Wide Web, and Google has noticed!

Quantity is not always synonymous with quality and that’s what Google wants from us - we have to write good articles in fewer words, we need to be more specific. At the end, users want to keep the whole an important idea in a quick look and don’t spend too much time in reading something that can be summarized.

What do you think about these changes? Have you already started to follow these trends?

This article has been written by Laura Smith, a copywriter for an SEO agency in London.