Plan for Cyber Monday, Plan for Profits!

We know, we know, Halloween is not here and we are already thinking about the holidays & holiday shopping. You are starting to see holiday decoration in the stores. Now is the perfect time to start thinking and planning for Cyber Monday. If you make money from your blog, we recommend you start planning now. In this infographic we give you 8 great steps to start preparing.

Final Cyber Monday

 

When do you start planning for Cyber Monday? Do you have anything you do that was not included in the infographic? What does your plan look like? Share in the comments!

 


Rolling Out of Beta: Multiple Usernames and Password Protection for Individual Posts and Pages

We are so excited to announce that the multiple usernames and password protection for individual posts and Pages is now out of Beta and all subscribers should see this option.

To quickly recap, with this feature you can now create unique usernames and passwords for visitors to access your site.

http://kymberlie6.typepad.com/.a/6a00e54ee02558883401b8d207e10a970c-pi

This is important because once you set up these usernames, you can restrict each post and Page so that only specific usernames can view the content.  This is particularly useful for blogs that restrict access on a pay to view plan, but it can be just as useful to keep personal posts from being seen by specific people.  The use for the feature is virtually unlimited!

To start adding individual username and passwords to your site, just go to the Settings > Basics tab. We have more information on this in the Knowledge Base.

We hope you love this feature as much as we do!  Please let us know any feedback you may have either in the comments section here or by opening a help ticket.


How your company can support #GivingTuesday

This is the fifth year of #GivingTuesday, an event for non-profits to kick off the charitable season. Non-profits use social media and collaboration to raise money for their causes.

It is important for businesses to partner with non-profits to help spread their message to a wider audience. Companies can work with a charity that corresponds with their mission statement and company values. Learn more about #GivingTuesday by visiting GivingTuesday.org

Check out this infographic for some great ways your company can be apart of #GivingTuesday.

#GivingTuesday Company


How to prepare for Small Business Saturday

Small Business Saturday was created in 2010 to encourage people across the country to support small local businesses. Now is the time to start preparing for this event. At Typepad, we want to help you prepare for a successful Small Business Saturday!

Stay up-to-date by following Small Business Saturday on Facebook, Twitter and Instagram.

Share your Small Business Saturday tips in the comments! We would love to hear who is participating. 

Having trouble viewing the infograph? Click Here

Infograph


How To Share Other Blog Feeds In Your Sidebar

In addition to your own content, you can share posts from other blogs by adding their RSS feed to your sidebar.  You can share content from some of your favorite websites in just a couple of steps; there are free, third-party services to help set this up for your blog. Today, we will work with FeedWind (feed.mikle.com). 

Say Everything Typepad is your favorite blog, and you would like to share our feed in your sidebar, you can set this up by pulling our RSS feed URL:

http://everything.typepad.com/blog/rss.xml

Screen Shot 2016-09-25 at 12.47.30 PMEnter the RSS feed so you can preview how it will appear on the right.  You can configure the size of your feed widget based on the width of your sidebar column, along with colors and style.   When you are ready, copy the HTML provided under the preview.

Next, in your Typepad account, you can add your custom sidebar content by going to Design > Content, and select "Embed Your Own HTML" from the Modules box.  Paste your code in the pop-up window:

Screen Shot 2016-09-25 at 12.53.03 PM

Click "OK" in the pop-up and save your changes.  The feed will appear and update automatically in your sidebar on your published blog. 

You can also save your feed code in a Typelist. Using a Typelist will let you add and manage the same feed to more than one blog in your account without needing to edit multiple individual modules.

Do you share other blog feeds in your blog? Share your blog link so we can see how it looks!

 


Share shortened post permalinks with Bitly

A feature that's been around for a while, but goes unnoticed by many, is the integration of Bitly. Post permalinks can often be too long to fit into a forced character limit by social media platforms, which is where Bitly's service comes in handy. In today's post, we're going to rediscover key points for what Bitly can do for your blog.

Bitly - Own Your Links

Shorten Permalinks

You can use Bitly to shorten longer permalinks to posts, which makes it easier to share across multiple social media platforms. This means that valuable character limit real estate remains available for use when sharing and marketing your published content.

Example of original permalink:
http://everything.typepad.com/blog/2016/08/how-to-get-support-help.html

Example of shortened permalink:
http://bit.ly/2cLfAzZ

Track, Analyze, Measure

Using Bitly, you have the opportunity to analyze and measure the performance of your links. You can dig deeper by making sure both your Bitly and Typepad accounts are connected to Twitter and Facebook for additional statistics. The more you know about how your links perform, the more you can tweak your social media marketing habits to increase the reach of your blog content to potential new readers.

Learn how to setup Bitly for use with your blog!


Understanding the importance of Business Blogging

Cup-mug-desk-officeWhen someone starts a business they think about how to set up the website, how to set up their online shop, their social media presence and so forth. It almost becomes an afterthought to set up a blog. There can be many benefits to creating a business blog. Corey Wainwright of Hubspot goes over a few of the benefits to help you get motivated to start a business blog or just to recommend it to other business owners that do not blog.


1) It helps drive traffic to your website.
Blogging helps add new material to your website which increases your indexed pages. This shows search engines your website it active and can help you show up more in searches.


2) It helps convert that traffic into leads.
When you are blogging you want to include a strong call to action. These can be for a free download, free entry into a sweepstakes, or a free trial. A strong call to action will let you gather information from a potential customer in exchange for whatever you are willing to give for that information. This can be valuable information for your sales team.


3) It helps establish authority.
When you write about something it shows you are an expert in your field. If potential customers see you have content that have answered all their questions, it helps build trust in you and your brand.


4) It drives long-term results.
Blog posts are great because you can put in effort today and still benefit from the effects tomorrow. As long as the information is relevant to your customers they will be searching for it. That blog can help generate leads while you are vacationing in Hawaii!


To read the full article check out Why Blog? The Benefits of Blogging for Business and Marketing.

Get started with a business blog today! New users to Typepad can start a free trial today! For those that already have an account, start your business blog today!

In the comments tell us what benefits you get from blogging!


Don't overlook the post footer

At the end of every post on your blog is the post footer, a section that provides information about the post for the benefit of your readers. By default, this displays the name of the post's author, the time the post was published, and any categories that the post was assigned to.

If you would like to customize what appears in the post footer, go to the Design > Content page for your blog and locate the Post Footer module. Click the pencil icon on it to open a pop-up window where you can make edits.

Post footer configuration

The timestamp by itself may not provide all the information that you readers would like to have about when the post was published. In this case, you can add the date as well. Place a check next to this option in the Post Footer Configuration window.

Another option that may be useful, especially if you have multiple authors on your blog, is to display the author's profile photo. Seeing an image of the author may help readers connect on a more personal level with the post - images often make a big impact on people.

Social media is becoming increasingly important as a tool for publicizing your blog, so we recommend adding sharing buttons for the most popular social media services, or those which are most relevant to your blog. You can find a number of options listed under the post information section in the Post Footer configuration pop-up. Facebook and Twitter are good choices if you're not sure which options to add. You can display the sharing tools as links but we recommend displaying them as buttons, and this is the default. The exact style of the buttons may vary depending on what design theme you have chosen for your blog.

When you have configured the options that you want for the post footer, click the OK button, then save your changes on the Design > Content page. Click the "View Blog" link that appears near the top of the page to check out how the new post footer looks live.

Blog post footer

In addition to the options that you can configure at Design > Content, the post footer will always include the permalink and a link to view and post comments, if this is enabled for your blog.

What options do you like to see in the post footer when you visit a blog? Let us know in the comments!


Calling For Your Feature Requests!

It's almost a new season and what better way to kick it off by letting us know what you'd love to see added to Typepad!

Is there something that would make composing posts easier?  Maybe a design element that you'd love to see implemented that would take your blog to the next level?  Or maybe there's something to help you sell products on your blog?  The possibilities are endless.

We're rolling out new features (like our new multiple usernames and password protection for individual posts and Pages) and new improvements (Checked out the improved mobile Compose yet?) all the time, but Typepad was made to make blogging easier for you, so if there's something that you've been longing for, let us know.

You can leave your comments here or open a help ticket within your account and one of our Support Team members will work with you to see what we can do for you.  At Typepad, we're always here to help!


Sharing Posts to Social Media

When a reader enjoys one of your posts, they want to share it! Make it easy for them to do so by adding Facebook, Twitter, and Pinterest sharing buttons to the footer of your posts and pages.

Go to Design > Content for your blog and click the pencil icon next to the Post Footer module. Check the boxes next to the social accounts you wish to add. Click OK and Save Changes. That's it! You do the same for Pages by editing the Page Footer module.

Post Footer Module

Check out the footer at the end of this post to see how the buttons will look!