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Improve Your Blog SEO With Your Images

Images are a great way to enhance your blog content, but did you know that your images can improve your blog’s SEO too?

Search engines provide image results and just like your meta description, it also scans what information is saved for your image files. Besides using a relevant image that is related to your content, things such as file name, size, and description are just as important.

Usually, when saving an image taken from a camera or uploaded from your smartphone, it will generate a filename of random characters and numbers. If you have a gorgeous photo you took of the Eiffel Town, file name “IMG_325.jpg” does not tell Google that this is an image of the Eiffel Tower. Renaming your file something relevant such as “eiffel_tower.jpg” will increase its chances of being pulled for a search result.

If you’re not aware of your image size settings on your camera, your images may be saved as a very large file. Image size will impact your blog loading time, so if search engines find these images taking too long to load, it will also not show up in search results at a decent rank. Reducing the file size will improve your image visibility in search results. ImageOptim (https://imageoptim.com/) is a great tool you can use to adjust the size of your image files for your blog.

How to use SEO with your blog images

Don't forget your image description! This is what search engines use to categorize your images.  Upload your image in to your post, then double-click the image to make additional edits. In the image edit pop-up window, you can change the description for the image. By default, the file name will appear as the description.  Here you can change this into something more descriptive.  

The description does not appear on the published blog post but it is saved within the HTML for the image:

How to use SEO with your blog images

By paying more attention to the images you add to your blog, it will be easier for search engines to index your images and share your content with others.


Do your readers consider you an authority?

Stack of books

Increasing your readership has less to do with keywords than you might think. Catching viewers is one thing, but retaining and converting them into regular readers should be a priority. Let's discuss an important factor in doing just that: authority.

Are you writing about what you know? Do your posts provide a clear sense of topic mastery? How about clarity? Do you think they trust you, or have you been repeatedly corrected via engagement from readers? Are you expecting readers to base authority purely on your word, or are you citing and linking to credible third party sources that complement your content?

These are all questions you should ask yourself when considering the relationship between you and your readers. If you find that your blog is lacking in some respect, make the effort to adjust and improve in those areas. What you'll see may not only be an increase in the trust of your readers, but a boost in how well search engine algorithms view your content.

Want to learn more about authority and how it affects ranking? Make sure you check out Search Engine Journal's article on The Three Pillars of SEO: Authority, Relevance, and Trust.


Using FeedBlitz to turn readers into subscribers

In today's busy world, with so many different sources of information out there, it's hard to remember to keep checking back at a particular website to see if new content has been posted. You can make it easier for readers of your blog to keep up with your latest posts by offering subscription options.

Typepad offers blog feeds as a built-in feature, which is great for your more web-savvy readers. However, you may want to consider providing more subscription options to your readers by connecting your blog to our partner service, FeedBlitz. Please note that FeedBlitz is a paid service that is in addition to your monthly Typepad subscription fee.

FeedBlitz's basic service allows you to create an enhanced feed that is easier for people to read and know how to subscribe than the built-in Typepad feed may be. Hop on over to our Knowledge Base to learn how to set up a FeedBlitz account. Once you have set up your feed with FeedBlitz, you can connect it to Typepad so people accessing your Typepad feed automatically see the enhanced version. On the Settings > Feeds page for your blog in Typepad, click the "Connect to FeedBlitz" button. This will open a little pop-up window where you can enter the URL of your new FeedBlitz feed. Click OK in the pop-up when you're done and then save changes.

Connect to FeedBlitz

FeedBlitz's enhanced feed feature is great, but may still be confusing for some of your readers, especially those who may be less web-savvy. In this case, we recommend checking out FeedBlitz's email subscription feature. This allows you to create an email sign-up form to place in the sidebar of your blog. After readers sign up through this, they will start receiving an email each time your blog is updated - a great way to remind them to come back and read your latest!

Are you using FeedBlitz subscription services for your blog? Are there other services you would recommend to keep readers coming back? Let us know in the comments!


Tips to Increase Traffic to Your Blog

Of course, you want to increase the reach of your blog. We have some tips for you! Even if you have an established blog and audience, it is a good idea to check every once in a while that you are doing everything you can to optimize incoming traffic.

Share share share!

You may already share your posts to Twitter, Facebook, and other social media services, but you also want to make it easy for readers to share your posts and expand your audience. Buttons to share your posts can be quickly added to the footer of each post at Design > Content > Post Footer. Learn more.

Share Buttons

Search Engine Optimization

Google has excellent reference tools for webmasters to comply with their rules for SEO. Keep in mind that Google changes their requirements regularly, and it is a good idea to take a moment to check Google's Webmaster Help Guide to make sure you are in compliance. Learn more.

Meta Data and Title Keywords

When a new post is crawled by Google and other search engines, the meta data and post title are key to make sure your post is categorized correctly in search results. The Compose page has a Keywords field where you can add keywords and short phrases separated by commas that best describe your post. Additionally, the Excerpt field can be utilized to add a short description of the post. (If you don't include an Excerpt, the first paragraph will be used as the meta description.)

Meta Keywords and Description

Also, the Post Title and Permalink should also include keywords that describe your post to make it clear to a potential visitor what the post is about. Learn more.

Do you have other tips for increasing traffic? Let us know in the comments!


Be Discovered: 3 Sites to Help You Be the Next Big Blogger

Increase blog traffic

When your traffic starts to plateau it can be tough to figure out where you can go to get discovered. You probably have your tried and true sites you are active on, like Facebook, Twitter and LinkedIn. There is more of the internet out there for you to explore. Check out these content sharing and forum sites. Share your knowledge and get traffic to your blog.

Stumbleupon

StumbleUpon is a fun site that shows you different websites that have to do with your interest. A reader will set up an account and select what interests them. Then they click on Stumble and it will show them a site that is similar to their interest. You can easily set up an account and start adding content. When you add your blog post, you can tag what the post is about and add more tags to help it get found.

Stumbleuponbutton

 

Reddit

Reddit (also known as the front page of the internet) is a community of members that submit content for the benefit of the community. Community members will then vote up and comments on each other's posts. There are different interest groups called subreddits. Find a subreddit that you can contribute to. Submit your blog post and comment on others. This is also a great way to find content for your blog and get your content out there. Look at the posts, see if you can write a blog post that would provide insight.

Redditbutton

 

Imgur_logo

Imgur is an image sharing community. You can upload images on Imgur and share them with the community. When you add an image, give it a title and image description. In the image description you can add a link back to your blog post. Use a URL shortener, like Bitly, to keep your description neat. Your image will be up voted or down voted by the community. Turn your blog post into an infographic and promote it on Imgur. Whatever you post on Imgur you want to make sure to provide fun and interesting content, not just an advertisement. 

Imgur button

Tell us the unusual places you go to promote your blog content! 


A few of our favorite things

Favorite things

There are so many features in Typepad, it is hard to list them all. We want to share with you some of our team's favorite features.

 

Brianna’s favorite feature: Google Analytics Brianna quote

Google Analytics‎ is a web analytics service offered by Google. This free service tracks and reports website traffic. Google offers data collection and management that gives you a comprehensive view of your customers.

Add Google Analytics to your blog

 

Jen’s favorite feature: Navigation Bar

The Navigation Bar is a great feature that lets you provide links to your blog, pages, ads, and images under your banner. We give you with the option to provide a simple Title and URL or input your own custom HTML.

Navigation bar

 

Marilyn’s favorite feature: Disqus Comments

Marilyn quote Disqus is a free third-party comment application that provides you with more management options for your comments.  Disqus is a great way to build an active community.  You can design your comment section to match your branding and Disqus offers analytics about your commenters!

Disqus

 

Kymberlie’s favorite feature: Password Protection

Password protection is a great way to give readers access to exclusive content. You can add password protection to a specific blog, photo albums or your entire site.  You can set up a universal username and password or give each reader their own!

Password

 

 Laura’s favorite feature: Embed Your Own HTML Module:

Laura quoteThe Embed Your Own HTML module is so universal. The name says it all, you add any code you have been given in this module and it will show on your blog. You can add multiple Embed Your Own HTML modules;  title them to keep track of what you have!

HTML Mod

 

Brenna’s favorite feature: Design Labs

More and more people are looking for information on their phones and tablets. Responsive themes can be applied to your site and easily customized. These themes will adjust to display perfectly on any size device.

Responsive

 

Anna’s favorite feature: Domain Registrations and Mapping

Purchase a branded domain through Typepad. This makes it really easy to map your custom domain to your blog. Easily search through domains that are available and purchase with your Typepad billing information.  

Domain registration

 


Share Your Blog Posts With Shareaholic

Social Media is growing by the day with new apps popping up where we can communicate with our friends, family, and reach a new audience.  At Typepad, we understand that our bloggers want to share their content and want to make it easy for their readers to share their blog posts.  Today we want to tell you about a great resource that let's you do just that - Shareaholic (www.shareaholic.com).  Shareaholic can help you grow your blog traffic and engage your readership.

Sign in by creating your free account. At your “Site Tools Dashboard” click the blue “Add Website” button and enter your blog information.

Your blog will be given a Site ID.  Click the “Get Setup Code” button where you are given a Javascript code to add to your blog:

Screen Shot 2016-11-27 at 2.37.35 PM

This code can be inserted in the Head module which is available for Unlimited plans and higher.  You can find it under Design > Head, paste this code here.

Once the code is saved, go back to your Shareaholic Site Tools Dashboard and click “Verify Site.”  Once your site is verified, the blue button will disappear and a green bar will appear at the top of the screen saying your blog has been verified.

You will see share buttons floating on the left of your blog. These buttons can share your main blog page, we will get to sharing individual blog posts soon! 


Screen Shot 2016-11-27 at 2.42.13 PM

If you do not want these buttons to appear here, you can disable “Floated Share Buttons” from your Shareaholic dashboard.

Screen Shot 2016-11-27 at 2.43.27 PM
To add Share buttons to your blog posts, scroll down to “Inline Apps” and click the “Add Inline Apps Location” button, select “Share Buttons”:

Screen Shot 2016-11-27 at 2.49.22 PM


This will take you to a new page where you set up the style and location of your buttons. You can customize the size, shape, color, and which social buttons you want to share. You can even include a “Sharing is caring!” title.

Screen Shot 2016-11-27 at 2.54.29 PM
The code snippet provided on top should be saved in your blog’s Signature module at Design > Content > Signature. Once you save this code in your design, you will find your new share buttons in the bottom of your blog posts, above the built in post footer.

Screen Shot 2016-11-27 at 3.03.11 PM
You can always sign in to your Shareaholic account to update your share button setting. When you do, you do not need to add a new code to your blog, it will automatically update for you.  You can test out your new buttons to make sure the connection works.  When a blog post is shared, the visitor will see a “Thanks for sharing!” pop-up from Shareaholic.

Screen Shot 2016-11-27 at 3.05.22 PM


How To Share Other Blog Feeds In Your Sidebar

In addition to your own content, you can share posts from other blogs by adding their RSS feed to your sidebar.  You can share content from some of your favorite websites in just a couple of steps; there are free, third-party services to help set this up for your blog. Today, we will work with FeedWind (feed.mikle.com). 

Say Everything Typepad is your favorite blog, and you would like to share our feed in your sidebar, you can set this up by pulling our RSS feed URL:

http://everything.typepad.com/blog/rss.xml

Screen Shot 2016-09-25 at 12.47.30 PMEnter the RSS feed so you can preview how it will appear on the right.  You can configure the size of your feed widget based on the width of your sidebar column, along with colors and style.   When you are ready, copy the HTML provided under the preview.

Next, in your Typepad account, you can add your custom sidebar content by going to Design > Content, and select "Embed Your Own HTML" from the Modules box.  Paste your code in the pop-up window:

Screen Shot 2016-09-25 at 12.53.03 PM

Click "OK" in the pop-up and save your changes.  The feed will appear and update automatically in your sidebar on your published blog. 

You can also save your feed code in a Typelist. Using a Typelist will let you add and manage the same feed to more than one blog in your account without needing to edit multiple individual modules.

Do you share other blog feeds in your blog? Share your blog link so we can see how it looks!

 


Share shortened post permalinks with Bitly

A feature that's been around for a while, but goes unnoticed by many, is the integration of Bitly. Post permalinks can often be too long to fit into a forced character limit by social media platforms, which is where Bitly's service comes in handy. In today's post, we're going to rediscover key points for what Bitly can do for your blog.

Bitly - Own Your Links

Shorten Permalinks

You can use Bitly to shorten longer permalinks to posts, which makes it easier to share across multiple social media platforms. This means that valuable character limit real estate remains available for use when sharing and marketing your published content.

Example of original permalink:
http://everything.typepad.com/blog/2016/08/how-to-get-support-help.html

Example of shortened permalink:
http://bit.ly/2cLfAzZ

Track, Analyze, Measure

Using Bitly, you have the opportunity to analyze and measure the performance of your links. You can dig deeper by making sure both your Bitly and Typepad accounts are connected to Twitter and Facebook for additional statistics. The more you know about how your links perform, the more you can tweak your social media marketing habits to increase the reach of your blog content to potential new readers.

Learn how to setup Bitly for use with your blog!


Don't overlook the post footer

At the end of every post on your blog is the post footer, a section that provides information about the post for the benefit of your readers. By default, this displays the name of the post's author, the time the post was published, and any categories that the post was assigned to.

If you would like to customize what appears in the post footer, go to the Design > Content page for your blog and locate the Post Footer module. Click the pencil icon on it to open a pop-up window where you can make edits.

Post footer configuration

The timestamp by itself may not provide all the information that you readers would like to have about when the post was published. In this case, you can add the date as well. Place a check next to this option in the Post Footer Configuration window.

Another option that may be useful, especially if you have multiple authors on your blog, is to display the author's profile photo. Seeing an image of the author may help readers connect on a more personal level with the post - images often make a big impact on people.

Social media is becoming increasingly important as a tool for publicizing your blog, so we recommend adding sharing buttons for the most popular social media services, or those which are most relevant to your blog. You can find a number of options listed under the post information section in the Post Footer configuration pop-up. Facebook and Twitter are good choices if you're not sure which options to add. You can display the sharing tools as links but we recommend displaying them as buttons, and this is the default. The exact style of the buttons may vary depending on what design theme you have chosen for your blog.

When you have configured the options that you want for the post footer, click the OK button, then save your changes on the Design > Content page. Click the "View Blog" link that appears near the top of the page to check out how the new post footer looks live.

Blog post footer

In addition to the options that you can configure at Design > Content, the post footer will always include the permalink and a link to view and post comments, if this is enabled for your blog.

What options do you like to see in the post footer when you visit a blog? Let us know in the comments!