Posts categorized "Tips and Tricks" Feed

Google and Your Website - More SEO Tips

Frequently, we receive questions about a website's listing in Google search results. You can go straight to the source and utilize Google's webmaster help site, which has a wealth of information.

To start, we suggest reading through Google's Webmaster Guidelines. Specifically focus on the guidelines for content, as Typepad takes care of the nitty-gritty, technical details, including sitemap, title tags, HTTP header, robots.txt, and more.

Next, check out the steps to a Google-friendly website.

From the article:

Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do.

We completely agree! Typepad provides you with the tools you need to focus on creating great content. We update Typepad behind the scenes regularly to make sure all sites are optimized as Google makes changes, so you don't need to worry about the ever evolving search engine requirements.

There are many other helpful articles in Google's help site to review for more tips.

A few more items to check off the SEO list:


By default, all public Typepad blogs will have a sitemap created and updated automatically, so you should be all set! You can go to Settings > SEO for your blog in Typepad to confirm that is the case. Learn more.

Meta Description

Meta data is used by search engines to better categorize the webpage in search results. The meta description is important to search engines and appears below the article title in search results. The meta description is pulled from the beginning of the post or page body. However, you can create a custom description by entering a summary in the Excerpt field when composing your post or page which we recommend.

Meta Keywords

When composing your post or page, think about keywords and short phrases which might be used to search for the article you are writing. Include the words or phrases separated by commas in the Keywords field.

Meta data is not seen by visitors to your website, but it is seen in the page source when search bots crawl your webpages. You can also add meta data for the index pages of your blog at Settings > SEO.

Finally, Google has details on specific no-nos for your website in their quality guidelines.

What steps have you taken to improve your website content and improve SEO? Let us know in the comments and share your site's address so we can check it out.

Revisiting the Signature Module

It's been a couple of years since we released the Signature module, so we feel this is as good a time as any to refresh your memory and explore the different ways in which it can be used.

What does the module do

The Signature module is a Content tool that allows you to automatically add information to the bottom of your posts. Once enabled, it inserts itself into all posts, both new and old.

Where to find the module

You can locate the module at Design > Content. It's located above the Post Footer module on the Content screen.

Signature module on the Content screen

How to configure the module

As seen in the image above, the pencil icon indicates that the module is configurable. Clicking the pencil will open a pop-up window with an empty field. This is where you add your content, using HTML or scripts provided to you by third-parties.

What can be added

There aren't many limitations to what can be added; and most limitations will be due to third-parties (e.g. the Signature module isn't ideal for Google ads, since there's a limit to how many Google ads can appear on a page).

Here are some ideas on what to add:

  • Image or CSS-styled signature (e.g. name)
  • Third-party ad script (note: only if there are no limitations to the number of times it can be generated on a page)
  • Custom advertisement (e.g. promote your own sales, books, videos, or similar)
  • Shop carousels (e.g. Reward Style or similar)
  • Email subscription widget (e.g. so readers are reminded to subscribe via email if they haven't already)
  • Custom bio (e.g. formatted photo, author bio credit, social accounts to follow)
  • Image widgets (e.g. Instagram, Flickr, or similar)

Share with us how you use the Signature module, or how you think it could be better. We're always looking for great new ideas to improve Typepad.

Blog Navigation

When a new visitor arrives on your website, you want to make sure it is easy for them to navigate to your archives. The Navigation Bar module is great way to highlight categories and place special posts front and center at the top of the page.

At Design > Content, click the pencil icon next to the Navigation Bar module to add or edit links.

Navigation Bar

We recommend including a link back to the Home page for your blog, a link to the Archives, and link to a page or post which lets visitors know a little about you and your website.

The Archives index for your blog is available by adding "archives.html" to the end of your blog's address. For example:

You can also use the Archives to grab the URLs for any category indexes you wish to highlight in the Navigation Bar. Learn more.

Where Is My YouTube Video?

Inserting videos in your blog post is a popular way to tell your story and sites like YouTube, Vimeo, and Vine  help make it easy to share video clips in your blog post.  There may be times when you insert a video in to your draft and you won't see it in the Rich Text editor or in Preview.   Don't worry!  Not all browsers will display the embedded video in preview-mode but it will appear as expected once you publish your blog post.

Another thing to keep in mind is Typepad's Insert Video tool does not support YouTube's shortened URL (ie: Instead, you can insert your YouTube video by using the full URL (ie:

Last, you will want to make sure the YouTube video allows sharing.  Just because you can view the video in YouTube, does not mean that the owner of the video wants you to publish this video elsewhere. The owner of the video can turn off embedding to prevent sharing for copyright purposes.  If you attempt to share a video that has limitations placed where the video can be embedded, the video will not display on your blog.

Another option that gives you you more control over how the inserted video appears in your post is by selecting "Embed" instead of URL.

Inserting a video

You can find the embed code in YouTube by going to "Sharing" and select "Embed" where you can copy the code and paste it in Typepad's Insert Video pop-up window.

If you insert a video to your post and it is still not showing, even after you publish it, open a Help Ticket and we will be happy to help.

Introducing Twitter Card: Large Image Summary

Ever notice how some content on Twitter includes a summary of a shared link, often times including an image or playable media? That's referred to as a Twitter Card, and it's a great way to draw readers to your content. Here at Typepad, we've been making improvements to how content is shared, and our latest addition has been to introduce the Large Image Summary card from the available options that Twitter offers.

The Large Image Summary card goes beyond the 140 characters of your average Twitter post. Instead of providing a plain text summary of your post content, it captures the attention of those quickly scrolling through their feed by utilizing an image from your post. 

Example of a Large Image Summary Twitter card
Example: Large Image Summary card of an Everything Typepad post

We're working on offering additional card options in the future, but we wanted this initial release to have the most impact.

Need an additional incentive to utilize the Twitter Card feature? Twitter offers statistics to track how the cards drive clicks and retweets, which is invaluable data to have when trying to boost the performance of your blog and social media presence. 

Here's how it works:

  • Visit Settings > Sharing, scroll to the Twitter Card section, and enter the Site and Creator handles for your Twitter accounts, preceded by the @ symbol (e.g. @typepad). This can be the same handle for both fields if you do not have a separate account for your blog.
  • Compose your blog post like usual, making sure to add an image if you would like it to be included in the summary on Twitter.

That's it! 


  1. Make sure your post image is at least 600px wide so that the best quality is represented in your shared post
  2. If you share your post and an image isn't included, check the following:
    • Is the image directly inserted into Typepad or did you paste it in from a third-party site?
    • Does your post validate at Twitter's Card Validator? Sometimes your site may need to be whitelisted by Twitter before the expected display appears, so run a blog post URL through the validator to make sure all is working.

If you find that you're still experiencing an issue when your posts are shared, and everything is in place as instructed above, please reach out to us at Help > New Ticket for additional support. 

Embedding a Reddit Comment in a Blog Post

If you're a Reddit user, you know that some of the best discussions happen in the comments for posts. Reddit allows you to share that content via simple code that you can add to a blog post.

First, go to the permalink underneath a comment on Reddit. From there, look for the embed link under the comment you want to share. Clicking on that link will show you a preview and the code to use.


Copy the code and go to the Compose page in Typepad. Click on the Source Code icon and paste the code there.

Source Code

You won't see the entire embed in the post while editing but you will see it on the published blog post. Below is an example of how an embed looks.

Create A Call To Action With The Welcome Message Feature

The Welcome Message feature can do so much more than just welcome new visitors to your blog.  This feature is a great way to create a call to action for your readers, whether it is to have readers sign up for an email list, to promote an online class, or to invite readers to follow your social media accounts.  If you're wondering where is a good place to set up a newsletter, we enjoy Mailchimp.

Screen Shot 2016-04-26 at 3.59.42 PM
Example of embedded message

You can set up your announcement by going to Settings > Basics > Welcome Message.  Your message can appear only for new visits or it can appear for every visit.  In either case, the visitor can close the message after having read it.   Your message can appear as a popover message or embedded at the top of the blog content.   

Screen Shot 2016-04-26 at 4.21.44 PMThe Welcome Message field is HTML friendly so you can get creative with images and links to share eye-catching content.

Screen Shot 2016-04-26 at 4.15.48 PM
Example of a popover message

Do you use the Welcome Message feature on your blog? What do you use it for? Let us know in the comments!

Design Tools: the Head Module

Each blog is made up of specific areas, loaded with content, that isn't always seen but shares vital information with search engines. One such area that you may have heard of is the Head element, often referred to as the <head></head> tags. The Head area is a container of information that includes the title of the blog, meta data like keywords and blog description, as well as scripts and linked CSS so your blog looks and performs the way you want it to.

We have you covered for the necessary Head content in your blog's design, but what if a third-party service requires you to add custom data? If you have an Unlimited or higher account plan–find out how to upgrade if you're a Plus plan member–you can find the Head Module at Design > Head of your blog's dashboard.

There are several reasons for why you may need access to add additional content to the Head portion of your blog's design:

  • site verification tags (e.g. Google, Pinterest)
  • custom meta tags
  • OG tags for Facebook (we already include the required OG tags in your templates; learn more)
  • third-party scripts for tracking or advertising
  • importing custom styles/stylesheets

Are you using the Head module for a specific purpose or service that's not listed above? We'd love to know what those are and how they're adding to your blogging experience.

Add an image to your blog's sidebar

Adding an image to your blog's sidebar is an easy way to make your blog more engaging. You may want to display an image that is related to your blog's theme, promote a cause or issue that is important to you, or just show off a great photo you took.

To add an image to the sidebar, go to the Design > Content page for your blog and find the "Add a Sidebar Image" module (it will be one of the first items in the list of modules).

Add sidebar image module

When you click the "Add module" button, a pop-up window will open where you can configure your sidebar image. To upload your image to the module, click on the "Upload image" button at the bottom of the module. This will open a new pop-up window where you can browse for the image you want to use. After you have selected the image, click "Insert image" to upload the image and be returned to the configuration window.

Insert the image

The image that you uploaded will now be displayed in the configuration window. You can then configure how you want the module to display (you could also set the configuration options first, and then upload the image).

You can add a descriptive label for the module that helps you remember what image it displays. If you have multiple sidebar image modules, giving each one a unique label is a good idea. (The label is not displayed on the blog.)

If you want, you can add a caption for the image - unlike the label, this will be displayed on the blog. You can also choose to link the image to another web page. This might be a page with more information about the image, another page on your blog, or a site that you are using the image to advertise for.

If you do not link the image to a URL, then you can either have the image link to a pop-up window where the image displays full size or have no link or pop-up at all. If you do link the image to a URL, you can have the link open in the same browser window or tab or in a new window or tab.

Configuring your sidebar image

After configuring the options that you want, click "OK". You can then drag and drop the module to the place where you would like it to appear in the sidebar. Finally, click "Save Changes" on the Design > Content page.

Are you using sidebar images on your blog? What kinds of images do you use and for what purpose? Tell us in the comments!

More Feed Options with FeedBlitz

We've talked about how to set up your RSS feed and even how to e-mail your blog posts to readers, but did you know that if you connected your blog to FeedBlitz, you could learn a wealth of information about your feed?

Some of the information you can learn from FeedBlitz includes:

  • See statistics on circulation of feed, top posts, and track subscribers.
  • Monetize your feed.
  • Optimize your feed for podcasting.
  • Easily distribute updates to your blog to subscribers via email and social media.
  • Splice your feed with other services you use, like Flickr, Twitter, and YouTube.

You'll simply need to follow the instructions in the Knowledge Base on how to register with FeedBlitz and how to connect to Typepad.  Once you've done that, you can use your feed's statistics to learn more about your blog's readers!

What are you waiting for?  Head over to our Knowledge Base and get started!