How To Build Stronger Titles For Improved Retention, Better Results

After pouring your heart out into a blog post, coming up with a post title to reflect what you've written about can be a challenge.  First impressions are so important; you have milliseconds to grab someone's attention and keep it for a bit. 

When a reader shares a post to social media, browses your blog's newsletter, or searches your blog for a specific topic, the headline is what they see first. Don't skimp on coming up with an effective title.

Now, there's help! Check out Headline Analyzer from CoSchedule.

Enter your title and click the "Analyze Now" button.  You will see a pop-up asking for your name, email, and website but we promise it's free.

Cosched_headline

We'll use this article as an example. Originally, the title of this post was going to be "Grab Your Readers With A Captivating Post Title." How did it work out? Not so well.

Headline Analyzer Results

Screen Shot 2020-06-28 at 11.03.04 AMWe can do better than that.  This headline type is classified as "Generic" with not enough action involved to make readers want to share this headline with others. You want to trigger an emotional response and curiosity which makes the person to want to click your headline to read more. Using effective keywords can help rank your post in search results. 

At the same time, don't overshare and make your title too long as that is not effective for SEO purposes either. Remember, milliseconds!  Headlines 55 characters, or 6 words, long tend to earn the highest number of click-throughs but there is a little room for leeway. 

Consider the types of words you're including in your title. Common words take up 20-30% of a headline while Uncommon take up 10-20% and Emotional 10-15%. There should be at least one Power word in your headline. 

Following the recommendations, and some trial and error, the headline changed to "How To Build Stronger Titles For Improved Retention, Better Results".  How did this work out?

Headline_score76

Better! We now have a clear intention with a "How To" headline where the reader will gain a better understanding of what they'll read from the title alone. We don't have "uncommon" words in the title due to length but some examples of uncommon words include "more, actually, right, awesome, actually."

What have you found is most effective in creating a strong post title?

To learn more about your SEO options in your Typepad account, click here.


Add A Drop Down Menu To Your Navigation Bar

Add A Drop Down Menu To Your Navigation Bar

Everyone loves new features and we have a great one for all our bloggers. You can now a add drop down menu to your navigation bar in all Design Lab themes. Easily group together topics or ideas for your readers to browse through. 

This new feature is currently only available to our Beta Team. Learn how to join our Beta Team to be the first to test out new features. 

Let’s get started! 

From the Design tab, click on Content. Here you'll see all the modules for your blog. Click on the pencil to edit the Navigation Module. 

In the pop up, select Use Drop Down. Now you will see folders at the end of every link. Click on the folder to open the menu. 

Navigation Bar Pop Up

Add the title you want readers to see and the URL readers will go to. Once you are done, close the file by clicking on the open file. Now you'll see the file has turned dark to indicate there are sublinks under it.

Sauces Drop Down

Click on OK, then Save Changes. Now go see your blog! There will be an arrow next to the main link to indicate a drop down. When readers click on it, they'll see your sublinks. 

Drop Down On Blog

We hope you love this new feature and would love to see it in action on your blog! Put a link to your blog in the comments and share!


Create A Word Cloud For Your Blog

Create A Word Cloud For your Blog

Word Clouds take all the words from a text source (like a blog post) and create a cloud of all the words used. They're a great way to showcase a post's main themes by highlighting the words used. The more a word is used the bigger it is in the cloud. 

Wordcloud.com is a great tool to help you create the perfect word cloud image for your post or sidebar! Let us show you how easy it is to create a word cloud. 

First, you need to add your words. If you have the post published, you can use Open URL. In the pop up paste in the URL to your blog post and the words will generate from your text. To add your text, either click on File or Wizard. 

Quick Tip: When you use the Open URL option, the URL must be published and can't be password protected.

Upload text to your word cloud

Wordcloud.com offers a few different ways to edit the image before you download it. 

Size

Select the best size for where you plan to put the image. They have pre-selected sizes or you can create a custom size to fit your needs. 

Word Cloud Size

Wordlist

View your list of words and how many times they are used in a document. Delete words you don’t want to use and change the color of the words by adding a color hex value. 

Word List

Gap Size

This is the spacing between the words. The words can be close together or far apart. 

Direction Of Words

Direction Of WordsThis allows you to pick a directions for the words. They can go horizontal, vertical, diagonal, and more. 

Direction Of Words Pop up

Invert

InvertWhen you select a shape, the words can be that shape or have the words show up around that shape

Invert your word cloudShapes

Pick what shape you want the words to take. Pick from their many different shapes or upload one of your own. 

Shapes
Themes/Colors

Here you can select the colors for your words. Themes provide pre-selected color schemes to choose from. With Colors, you can customize the colors you want on your word cloud. 

Font

Customize the font for your word cloud. Pick a font that fits your blog style and brand. 

Now that you have the perfect word cloud for your blog, you can export it and save to your computer. From the File button, click on Save As Image. In the pop up you can give the image a name and select the file type. With the image saved to your computer, you can add it to your blog post or insert it on your sidebar

Here is one we created from a recent Typepad post. 

Typepad Word Cloud CroppedShow off your word cloud by sharing your blog post or blog in the comments. We would love to see how creative you can be! 


Seen On Typepad: Pretty Edible Flowers

Seen On Typepad

Seen on Typepad highlights new and interesting posts from our community of Typepad bloggers, enjoy!

image from suchprettythings.typepad.comFrom: Such Pretty Things

If you've been following me for a while, then you know that it's no secret that I love flowers. My home is brimming with them - fresh flowers, paintings of flowers, floral china, fabrics covered in flowers, etc.... The list it infinite. So, of course, I love my food covered in flowers as well! This delicious coconut cake is a good example...

Read more at Such Pretty Things >