Julie Fei-Fan Balzer is the artist behind Balzer Design with primary interests in collage, acrylic painting, surface design, printmaking, paper engineering, quilting, and mixed media art. She teaches art classes in person and online. You can find her art for sale online through her website.
The holidays are coming. While you are getting your home ready for friends and family, think about your plans for your blog. You can give your blog a new look for the holidays and start planning your holiday promotions. Being prepared will make the holidays go by smoother.
The main shopping holidays to start planning for:
Thanksgiving Thursday, Nov 28th
Black Friday, Nov 29th
Small Business Saturday, Nov 30th
Cyber Monday, Dec 2nd
Giving Tuesday, Dec 3rd
Hanukkah Begins Dec 22th
Hanukkah Ends Dec 30th
Christmas Eve, Dec 24th
Christmas Day, Dec 25th
Kwanzaa Begins Dec 26th
Kwanzaa Ends Jan 1st
New Year's Day, Jan 1st
These are the main holidays that US customers expect to find promotions for. Use that to your advantage. These holidays encourage people to purchase gifts for their loved ones.
You should have a plan for an overall promotion and each shopping holiday should have its own version of the promotion. If you are blogging for business, we recommend you take the time to think out a Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday strategy. These are the main shopping days readers plan for. Letting readers know you will be providing deals during these holidays will help them plan their shopping strategy.
Organizations to help you prepare
This is a one stop post to help you get started on your strategy. We did the research for you and prepared a list of places to start. Their websites are full of information that can help guide your holiday strategy.
|Small Business Saturday||Giving Tuesday|
Hashtags are a great way to get found through social media. We have gathered a list of all the hashtags we could find for each of the shopping holidays and put them in an easy to read infographic for you to use! Use them along with your branded hashtags to help promote your blog and deals.
You will feel relieved after all the planning is done and you can sit back and relax during this holiday season. What promotion strategies have worked for you in the past? What has not worked? What is your go to source to help get ideas for the coming shopping holidays? Share with your fellow Typepad Bloggers in the comments below!
From Jane Redfern
I once rode a beautiful but challenging horse around a track at an outdoor school. I knew it was a very difficult horse to ride and that it was very sensitive and easily spooked. The track was in a circle and was bordered by an 8ft broadleaf hedge with a gap a few metres wide for access. Unfortunately, as I was riding around the track some people suddenly appeared in the opening laughing and making a lot of noise.
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Gooseberry Patch was founded in 1984 by two moms, Vickie Hutchins and Jo Ann Martin, as a means to share what they love to do as they stay home with their children. Now, they are known for their collection of family-friendly, community-style cookbooks. Each book is created with today's time-strapped, budget-conscious families in mind and filled with recipes shared by cooks all across the country. Pick up a book for the cooking enthusiast in your life!
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