We're particularly excited about this feature because it's one of the top requests from customers, both for post management and SEO purposes. For those of you that don’t know, SEO stands for “search engine optimization”, which is the process of improving your blog’s page rank within search result pages. Whether you want to use filenames to improve SEO or you just want more control over your content, we've now made it easy for you to edit the URLs of your posts. Over the coming week, this feature will be rolled out to everyone on the new platform .
Previously, the filename of your post was automatically generated when the post was first saved (either as draft or when published). The filename generated was based on the 'originating' title of the post. Thus even if you edited the title of the post, the filename would always remain the same. Those of you who often use drafts understand what a big pain it is to not be able to edit those 'temporary' URLs that you had in draft.
Now you can specify the filename of the post while you’re in Compose, as well as edit the filename of the post anytime afterwards. Additionally you can edit old and new post filenames. If you’ve edited page filenames in the past, this feature will work in exactly the same way. This is the first of many SEO improvements to come, so stay tuned to future releases. Happy posting!
There is a small group of you whose blogs are still in the process of being migrated to the new platform (we want to make sure we make the transition as smooth as possible for you) but we should be on track, as Ben predicted, to have everyone on the new platform by the end of the year.