How to Design Your Blog Before You Even Write Your First Post
Removing Your Banner's Margin

Cadbury's Chocolate Goes Fairtrade with TypePad

CadburyDairyMilk This morning, Cadbury’s Dairy Milk in the UK made a landmark decision to gain the Fair Trade Certificate by the end of the summer. This was a massive decision for a company serving a nation of chocoholics, who consume over 300 million bars of chocolate a year(!), and to use their addiction as a force for good. This move will triple the sales of cocoa under fair trade terms for cocoa farmers in Ghana, notes the CSRWire, a corporate social responsibility website.

They chose TypePad to announce the news, driving a multimedia campaign with their blog.  The site was built on TypePad Business Class, and was designed by the agency in a matter of days. Welcome to TypePad, Hyper and Cadbury's: we think your new blog is awesome.


The comments to this entry are closed.