This morning, Cadbury’s Dairy Milk in the UK made a landmark decision to gain the Fair Trade Certificate by the end of the summer. This was a massive decision for a company serving a nation of chocoholics, who consume over 300 million bars of chocolate a year(!), and to use their addiction as a force for good. This move will triple the sales of cocoa under fair trade terms for cocoa farmers in Ghana, notes the CSRWire, a corporate social responsibility website.
They chose TypePad to announce the news, driving a multimedia campaign with their blog. The site was built on TypePad Business Class, and was designed by the agency in a matter of days. Welcome to TypePad, Hyper and Cadbury's: we think your new blog is awesome.