Many
small businesses are using TypePad to boost search engine traffic to
their websites and raise their profiles as thought leaders in their
fields. We know that many of you could benefit from their stories and
experiences, so we’ve launched the TypePad small business center,
focused on connecting small business owners and experts in blog design,
branding, marketing, social media strategies with all of you out there
who are looking for inspiration and great ideas.
We recently spoke to J.D Iles of the very successful Signs Never Sleep to get his insights on starting a small business blog.
Some background
The
flexibility has been key to J.D. Iles’ blogging success. In 2004, he
purchased a boutique sign shop in New Hampshire called Lincoln Sign
Company, and decided to try blogging as a way to add fresh content the
company’s existing website. “I didn’t know any HTML,” J.D. says. “Code
was voodoo to me – I’ve since learned a few things, but I don’t ever
want to be a coder.”
The results
His Lincoln Sign Company blog soon
attracted traffic from around the country, with people from Austin to
San Francisco requesting sign quotes. The success was a mixed blessing.
“Signage is a very local business,” J.D. explains. “Most sign companies
conduct their business within a 30 miles radius, and I couldn’t handle
the long-distance requests as affordably or easily as their own local
sign company could have,” he says.
J.D. decided to change the
focus of his blog from Lincoln Signs to the sign industry at large. He
launched Signs Never Sleep on TypePad, based on a recommendation from
Seth Godin. “My number one criteria was to find a company that would
host my blog,” he says.
Nearly three years later, J.D. is very happy with his choice: “TypePad is more reliable than my car,” he chuckles.
Today,
Signs Never Sleep is an online sign magazine for people interested in
learning about signs and how to purchase them. “There are four other
online sign magazines, but they all address sign makers, not sign
buyers,” J.D. says. “The buyers are the demographic I’m after.”
J.D.
and his co-blogger Christine cover topics on everything from what you
need to know before you buy a sign to great ideas in signage to
profiles of top-notch sign makers around the country. “We’re
continually working to make the blog better – looking at other blogs,
finding ways to improve,” J.D. says. They seem to have found the right
formula: the Signs Never Sleep readership has grown from 4,000 page
views per month in 2008 to over 24,000 page views in May of 2009.
J.D's advice for small businesses
J.D.
offers this advice to small business bloggers: “Search engines re-index
the web constantly. For any business that wants to grow, your static
website isn’t going to cut it – you need to have a blog.” He recommends
TypePad for its reliability and ease of use. “As a small business, you
want to choose a blogging company that is accountable and will be there
for you.”
He firmly believes that it’s worth the effort: “Once
you get started, blogging is tremendously rewarding - if you can spend
just a few minutes a day creating content, it can be so beneficial.”
Find out more
We
have compiled a whole host of information, including free webinars,
case studies and a network of designers, marketers and independent
TypePad experts for the small business at the Typepad small business center.
Let us know what you want to find out more about in the comments.
