At the Small Business Center we have been talking to many great companies who create tools to help small businesses save time and hopefully make money. They believe the closer they can bring their services to the customer the less the business owner has to do to manage it all and the more efficiently things can run. And, to be honest, when you are a one man/woman product-marketing-sales-design-finance team, you need all the help you can get.
Removing tech and IT support, to as great an extent as possible is often a good way to save time and hassle. Many companies, even large ones like Rubbermaid, Photobucket, and Patagonia have decided they would rather have TypePad handle the IT side of things so they can focus on their core businesses.
So here is another tip for streamlining things a little further. FormSpring.These guys have built an app that allows you to build custom forms that you can integrate with your TypePad blog. You can use these forms for
- building your customer database
- customer surveys
- event registration
All are excellent ways to engage a customer further to complete the cycle from visit to sale.
FormSpring have integrated with some of our favorite services too like FreshBooks, Email Center Pro, Mail Chimp, SalesForce and many more so you can put the customer data straight to good use. Find out more about FormSpring for Typepad
Let us know what you think in the comments