Ever feel taunted by a flat-lining pageview count on your dashboard? Stats don't always show us what we want to see. When it comes to finding a new audience and increasing traffic, discovery is everything.
Facebook, Twitter, RSS, email, Google Reader, Google search... all these things are outposts for your content that you can update to draw people back to your blog to catch up on your latest posts. Of course, showing up is half the battle.
As bloggers ourselves, we like to build tools that help you get out there and be discovered. So, here's how today's release from the TypePad Team can help build your traffic through discovery
1) Know your audience
Discovering where your readers are coming from can help you tailor your content for the right audience. Your Stats now give you a clearer picture on social network traffic.
Don't forget to share posts to Facebook, and cross post to Twitter to increase visits from these places
2) Allow your readers to share what they find
The TypePad network is a large and engaged community you shouldn't overlook. Adding the new improved Follow Me module to your blog will help you build a following on the TypePad network. You can use this rapidly expanding network to build a community around your blog.It's a sure fire way to bump your pageviews in the right direction.
The module now automatically adapts to the design of your blog.
Here's how to add the it
- In Categories select About You
- In Modules select Follow Me and then hit Add this Module.
Here's some more detail plus the advanced template tags. To start building a community in TypePad why not start following some of our featured bloggers?
3) Reach a wider audience
Commonly voted The TypePad Team's most favoritest feature, Reblog and the Blog it Bookmarklet have created a whole new dynamic to posting on TypePad. When we discover great posts, Reblog allows us to capture a snippet of text or an image and repost them to our own blogs. The posts contain a link back to the originating source. This is a huge time saver and instantly gives credit to the inspirational blogger.
So, what's new? Well, now when someone reblogs your post you will receive an email notification with a link to review the new post and see their take on it. It's a bit like commenting but gives the commentor the opportunity to introduce their community of readers to your ideas and your blog. Cool, right? Your post will also indicate where and how many times it has been reblogged.
But here's the thing. Your posts can only be reblogged if you add the "Reblog" option to your post footer.
Fortunately it couldn't be easier. Here's how:
- Click the edit pencil next the Post footer bar in drag and drop area
- Check the "Reblog" option
- Save changes
Again, here are the advanced template tags for this feature.
Try hitting Reblog in the footer of this post and just see what happens... (don't panic it won't automatically post!)
What do you find most effective for driving traffic to your blog? We'd love to know in the comments.