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Posts from March 2010

Are fashion bloggers too grabby?

There is a great discussion going on today over at one of our favorite blogs, BobbinTalk. Aneta raises some interesting questions around the ethics of blogging vs. editorial/advertorial for fashion reviews. Should fashion bloggers expect free samples for reviews?

We love her suggestion that bloggers should operate with the professionalism of a media company and be very clear about their audience reach and demographics. A designer should be able to assess the return on investment they can expect but they should also have a clear audience in mind. 

We'd love to hear what other bloggers, fashion or otherwise, have to say on this matter. Be sure to check out the full post.

Bobbin Talk

"I've been thinking about this post for a few days now. The initial nudge came from a comment of a reader on the Bloggers Vs. Editors post. There is a lot of buzz about fashion bloggers not being treated equally to editors and being accused of taking gifts in return for positive reviews of products and fashion collections, but it it never dawned my mind that bloggers can actually be pushy, greedy or demanding. How do designers view us, bloggers? Here is what one emerging designer: Tricia Hoke encounters in her efforts to promote a fashion line."


Easy blogging with the Blog It bookmarklet and Google Chrome Extension


One of the easiest ways to post to your TypePad blog is through "Blog It," our bookmarklet for TypePad. When you're browsing the web and find something interesting to share with your blog's readers, with just one click Blog It will automatically select interesting text or images on the page, allow you to add your own notes and quickly publish it to your blog. And if you've connected your TypePad account to Twitter or Facebook, you can automatically send a notification about your new post to your friends on those networks. The Blog It bookmarklet is available for all TypePad bloggers, regardless of your account level.

Installing the Blog It bookmarklet is easy, just visit your blog's Overview tab, and look for it in the right hand side of the page. You can learn more about Blog It and watch a screencast of how to use it in the TypePad Help Center.

Blog It for Google Chrome
Google Chrome is a great new browser from Google for Mac, Windows and Linux. The TypePad team loves it because it's speedy, stable and has a bunch of great features that are great for bloggers. If you're a Google Chrome user, we've made it easy for you to blog from Chrome, by making Blog It available as a Google Chrome Extension. You can install the extension with one click from the Google Chrome Extensions gallery, and once you do you'll have a TypePad icon in your browser toolbar, which acts just like the Blog It Bookmarklet.

/ Posted by Michael Sippey

Creative Tip: Integrating Your Etsy Shop on Your TypePad Blog

From personal to business, crafting to causes, and a blend of all those in between, a plethora of bloggers have found their home at TypePad. My name is Brianna. I'm a member of your TypePad One Support team, and I'm a small-business craft blogger.

My blog, The Yarn Side, focuses on my foray into the world of turning my love of dyeing yarn and fiber, for fellow knitters and crocheters, into a real business.

One of the most important features I needed the blog to have, however, was an integration with a storefront. I had already been using Etsy, and knew of the Etsy mini widget, but I needed it to do more than sit in the sidebar. 

As a member of the TypePad One Support team, I have a few tricks up my sleeve. Most noticeably, however, is the display of the Etsy widget between my banner and post content. This makes sure that the small gallery of my shop items, which link to their listings, are one of the first things my visitors see. This is accomplished by using settings mentioned in our Display Content Above Banner article for TypePad Pro.

My favorite thing about integrating my shop and blog is that my visitors can quickly, and easily access my work--first by reading about shop updates, clubs, or how-to's, and then clicking associated shop links so that they can buy the items I discussed.

Are you a craft blogger? Do you sell your work? We'd love to see how you have integrated your shop with your blog! If you haven't done so yet, then you should definitely read more about adding the Etsy mini widget to your blog or setting yourself up as an Etsy seller so you can turn your crafting passion into a business you love!

/ Posted by Brianna, The Yarn Side

PS. Do you know someone who with an Etsy shop? Help them find new customers and take their shop to the next level with a TypePad blog.