As an extension of Technorati's State of the Blogosphere 2011 study, Technorati Media is releasing a new web series, Igniting Social Media. These interviews will showcase industry experts discussing social media trends and features from major blogging platforms, tools, start-ups, brands and agencies while providing insight on how social media impacts our ecosystem today and how it will continue to evolve.
This week, Technorati CEO Shani Higgins sat down with TypePad's own Jeff Reine to talk about blogging trends, audience building and revenue, TypePad's role in the blogging ecosystem, and much more. You can check out the piece on Technoriati here, but we've included the full interview for you to watch below. Enjoy!
We'd love to know what you think! Let us know in the comments.