Simplicity is the ultimate sophistication.
Leonardo Da Vinci
Here's a sobering statistic: The average time spent on a Web page is steadily decreasing, with users spending only 40 seconds on a single page. Even worse for publishers and advertisers, 31 percent of ads are never even seen. That's why last September we launched the Clean Campaign, our commitment to making the digital content experience better for everyone by cutting clutter and focusing on the content consumers care about. Messy Web pages create a chaotic experience that’s frustrating for everyone involved, including readers, publishers, and advertisers.