Typepad's New Look: Rebranding an icon
June 29, 2012
Last month, we premiered a new look at typepad.com, complete with an updated site design and an exciting new Showcase. We made sure to keep the most important elements, like the great support resources you’re used to front and center, but with a beautiful new feel.
Now that we've all had a few weeks to settle in with the new look, we'd like to talk a bit about the Typepad lily pad, and why rebranding was such an important undertaking.
When we began the rebranding of Typepad, we made sure to look closely at the impact the brand had had over the years. We knew the iconic lily pad, seen by thousands daily, was a crucial element. We made sure to keep it mostly intact, but felt it could stand on its own without the box and stem. As a result, the new logo works really well at any size and in any situation, while still remaining firmly reminiscent of the Typepad we all know and love.
We really hope you like the new look! We'd love to hear what you think, so tell us all about it in the comments!
You could now probably play around with a few clever pie charts based on your simplified icon.
Posted by: Peter Bryenton | June 29, 2012 at 12:43 PM
Now that is a fabulous idea! - Melanie, Typepad Community & Support
Posted by: Melanie | June 29, 2012 at 03:14 PM
Yeah. Looks clean!
Posted by: Joel Wilson | June 29, 2012 at 03:24 PM
Nice clean look.
Posted by: Bernie Goldbach | June 29, 2012 at 03:43 PM
It looks like PacMan ate pea soup and farted. It's an epic fail, stop it now.
Posted by: Thers | June 29, 2012 at 11:33 PM
It's coming to eat you!
I prefer the old icon.
Posted by: Ian Stewart | June 30, 2012 at 05:23 AM
so cute logo ;)
Posted by: Account Deleted | July 01, 2012 at 02:54 AM
the favicon is still the old logo...
Posted by: Ricardo Barrera | July 01, 2012 at 03:12 PM
This is a really clean look. Like it very much.
Posted by: Omni Chaparala - DFW Realties | July 01, 2012 at 04:35 PM
I really love the new logo. It's cute and clean.
Posted by: Anastasia | July 01, 2012 at 05:18 PM
I think the home page looks better, although I don't have a really strong opinion about that or the logo. (I should be embarrassed to admit this, but I never realized the logo was a lily pad.)
However, I do wonder about one thing. The main page is *very* woman-oriented. The choice of topics--"crafts, food, style," with other things lumped together as "more," certainly gives that impression right off. And I've been watching it for a week or so, and almost every blog featured there is by a woman and about something that in general is of more interest to women than men. I don't mind--this is not a complaint. But I'm curious as to whether this is a conscious strategy, or if it simply reflects the tastes and interests of the people who put it together.
Posted by: Maclin Horton | July 05, 2012 at 11:42 AM