Increase Column Widths To Allow For Premium Ads, Widescreen Videos, & Larger Images
Did You Know?: Determining the Best Banner Width

Typepad's New Look: Rebranding an icon

Typepad_lilypadLast month, we premiered a new look at, complete with an updated site design and an exciting new Showcase. We made sure to keep the most important elements, like the great support resources you’re used to front and center, but with a beautiful new feel.

Now that we've all had a few weeks to settle in with the new look, we'd like to talk a bit about the Typepad lily pad, and why rebranding was such an important undertaking.

When we began the rebranding of Typepad, we made sure to look closely at the impact the brand had had over the years. We knew the iconic lily pad, seen by thousands daily, was a crucial element. We made sure to keep it mostly intact, but felt it could stand on its own without the box and stem. As a result, the new logo works really well at any size and in any situation, while still remaining firmly reminiscent of the Typepad we all know and love.

We really hope you like the new look! We'd love to hear what you think, so tell us all about it in the comments!


Peter Bryenton

You could now probably play around with a few clever pie charts based on your simplified icon.


Now that is a fabulous idea! - Melanie, Typepad Community & Support

Joel Wilson

Yeah. Looks clean!

Bernie Goldbach

Nice clean look.


It looks like PacMan ate pea soup and farted. It's an epic fail, stop it now.

Ian Stewart

It's coming to eat you!

I prefer the old icon.

Account Deleted

so cute logo ;)

Ricardo Barrera

the favicon is still the old logo...

Omni Chaparala - DFW Realties

This is a really clean look. Like it very much.


I really love the new logo. It's cute and clean.

Maclin Horton

I think the home page looks better, although I don't have a really strong opinion about that or the logo. (I should be embarrassed to admit this, but I never realized the logo was a lily pad.)

However, I do wonder about one thing. The main page is *very* woman-oriented. The choice of topics--"crafts, food, style," with other things lumped together as "more," certainly gives that impression right off. And I've been watching it for a week or so, and almost every blog featured there is by a woman and about something that in general is of more interest to women than men. I don't mind--this is not a complaint. But I'm curious as to whether this is a conscious strategy, or if it simply reflects the tastes and interests of the people who put it together.

The comments to this entry are closed.