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Facebook Authorship For Typepad Blogs

We recently shared that Google closed its authorship services which previously allowed you to claim your content in their searches.  As an alternative, Facebook has launched its own authorship service. It's super easy to set up, and works the same way.

If anyone shares your blog post on Facebook, not only will it cite the source but it will also list you as the author with a link back to your profile.   From Facebook's blog:

This is a web development tool that connects the byline in a story preview in the News Feed to the writer’s Page or Profile.

You only need two things to get started: 1) a Facebook account 2) a Typepad Unlimited account (or higher).

1) In Facebook, go to "Settings" and click on the "Followers" tab. 

2) Set "Who Can Follow Me" to "Everybody."

Screen Shot 2015-07-29 at 3.35.15 PM

3) Go to your Typepad account and go to Design > Head. The Head module is available for Unlimited plans and higher.

4) Copy and paste the following meta tag:

<meta property="article:author" content="https://www.facebook.com/**your_profile_or_page**">

Replace **your_profile_or_page** with your Facebook Profile or Page name and save.  Depending on your Facebook account, the code can look like this:

<meta property="article:author" content="https://www.facebook.com/marilyn.perez.714655">

or this:

<meta property="article:author" content="https://www.facebook.com/profile.php?id=100007410916530">

The next time you publish a post, check off your Facebook profile (or Page) under "Share This Post" on the Compose page in order to see your byline created.  So you go from Facebook post looking like this....

Screen Shot 2015-08-03 at 4.20.57 PM

to this

Screen Shot 2015-08-03 at 4.25.49 PMwhich now includes a link to your Facebook profile as a credit and to help build your Facebook following.

It's a pretty straight forward process but if you have any questions on getting this set up, feel free to open a Help ticket and the Typepad team will be happy to assist you.


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