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Google Authorship and You Part 2

Previously, we announced the introduction of Google Authorship to Typepad. The goal for Google was to establish ownership of articles in their search results, but it didn't quite take off in the way Google hoped. As a result Google has removed authorship. If you want more information, you can read Google's official announcement and a third-party analysis of the changes.

What does the removal of Google Authorship mean to you and Typepad?

In short, nothing.

No changes need to be made to your blog or Typepad settings. If you previously set up Google Authorship, the rel=author markup will remain within your blog's templates, but Google will no longer use this data. The inclusion of the author designation makes no difference to traffic or SEO even if it's no longer being utilized.

In your Typepad account, you'll notice the Google Settings tab in the Account settings will disappear shortly. (If you do try to set up authorship currently, you'll be unable to do so as Google will not respond.)

What about Google+?

If you have a Google+ account, you can still manage the connection between Typepad and your Google+ account at Account > Other Accounts. The changes at Google related to authorship do not impact your Google+ account.

In summary, Google retired the authorship feature, but the changes at Google do not impact your Typepad blog. If you have any questions, please reach out to us in the comments below, by email, or open a help ticket in your Typepad account.


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