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Send email newsletters with MailChimp

As a Typepad blogger, you have access to an ever-growing catalog of built-in features that make blogging with us easy and effective. But that's not all! Typepad also plays well with other services, allowing you to add some nifty bells and whistles to your blog. Over the next six weeks, we'll introduce you to some of our favorite third-party services, making it even easier for you to grow a loyal, engaged audience. Let's get started!

We've talked in the past about how people can subscribe to your blog. Promoting blog subscription is a great way to encourage readers to visit your blog again and again to see your latest content. But what if you've already mastered RSS subscription and are looking for something more?

As you build your audience, you may sometimes want to make information or content available beyond what is on the blog itself. You might do a summary of all your posts for the week or month, or provide special offers to newsletter subscribers, or maybe you have another plan.

One great way to expand your reach like this is to send out an email newsletter. Using a third-party service called MailChimp, you can easily create a newsletter and add a sign-up form to your blog's sidebar.

To get started, head over to and sign up for an account. After you've logged in, head to the Lists tab. Here you will create a list of subscribers. You may already have some people you want to add to this list, or you may start with an empty list.

Click the Create List button. Give the list a name that will help you remember it (for instance, "Newsletter subscribers") and configure the options as you desire.

Creating a list in MailChimp

Once you've created your list, you'll be taken back to the Lists page where you can see all of your lists. Now you're going to create a sign-up form for the list.

Locate your new list and look towards the right where you will see a button that says "Stats" and a down arrow next to it. Click this and it will open a menu. Choose "Signup forms" from the list:

List signup forms

MailChimp offers a number of different options for your sign-up form. We recommend choosing "Embedded Forms". After selecting what type of form you want to create, you can configure the signup form.

Configuring an embedded form

Choose the options you want until the form looks the way that you want. Then go to the section "Copy/paste onto your site". Copy all of the code in this field.

Go into Typepad and to the Design > Content page. Add an Embed Your Own HTML module and paste the code from MailChimp into this module, then save your changes.

Adding code to the HTML module

Now visitors to your blog will be able to sign up for your newsletter right from the sidebar of your blog!

To actually send out a newsletter or other mailing to your list subscribers, you'll create a campaign in MailChimp and then add the content you wish to include (you can even send out your blog posts by creating an RSS campaign). Happy newslettering!

P.S. Did you know that the Typepad newsletter is sent out through MailChimp? You may already be subscribed to the Typepad newsletter, but if not, you can do so from the sidebar at Everything Typepad, or go to Account > Notifications in your Typepad account and put a check next to the option to be sent newsletters, notices about your account, and special offers, then save your changes.


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