A feature that's been around for a while, but goes unnoticed by many, is the integration of Bitly. Post permalinks can often be too long to fit into a forced character limit by social media platforms, which is where Bitly's service comes in handy. In today's post, we're going to rediscover key points for what Bitly can do for your blog.
You can use Bitly to shorten longer permalinks to posts, which makes it easier to share across multiple social media platforms. This means that valuable character limit real estate remains available for use when sharing and marketing your published content.
Example of original permalink:
Example of shortened permalink:
Track, Analyze, Measure
Using Bitly, you have the opportunity to analyze and measure the performance of your links. You can dig deeper by making sure both your Bitly and Typepad accounts are connected to Twitter and Facebook for additional statistics. The more you know about how your links perform, the more you can tweak your social media marketing habits to increase the reach of your blog content to potential new readers.
Learn how to setup Bitly for use with your blog!