Using FeedBlitz to turn readers into subscribers

In today's busy world, with so many different sources of information out there, it's hard to remember to keep checking back at a particular website to see if new content has been posted. You can make it easier for readers of your blog to keep up with your latest posts by offering subscription options.

Typepad offers blog feeds as a built-in feature, which is great for your more web-savvy readers. However, you may want to consider providing more subscription options to your readers by connecting your blog to our partner service, FeedBlitz. Please note that FeedBlitz is a paid service that is in addition to your monthly Typepad subscription fee.

FeedBlitz's basic service allows you to create an enhanced feed that is easier for people to read and know how to subscribe than the built-in Typepad feed may be. Hop on over to our Knowledge Base to learn how to set up a FeedBlitz account. Once you have set up your feed with FeedBlitz, you can connect it to Typepad so people accessing your Typepad feed automatically see the enhanced version. On the Settings > Feeds page for your blog in Typepad, click the "Connect to FeedBlitz" button. This will open a little pop-up window where you can enter the URL of your new FeedBlitz feed. Click OK in the pop-up when you're done and then save changes.

FeedBlitz's enhanced feed feature is great, but may still be confusing for some of your readers, especially those who may be less web-savvy. In this case, we recommend checking out FeedBlitz's email subscription feature. This allows you to create an email sign-up form to place in the sidebar of your blog. After readers sign up through this, they will start receiving an email each time your blog is updated - a great way to remind them to come back and read your latest!

Are you using FeedBlitz subscription services for your blog? Are there other services you would recommend to keep readers coming back? Let us know in the comments!